PossibleNOW Partners with Responsys on New Offering MyPreferences^® technology will integrate seamlessly with the Responsys platform to deliver Interact Preference, Responsys’ new offering for unifying customer preferences across marketing channels Business Wire ATLANTA -- April 29, 2013 PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced that it has partnered with leading email and cross-channel marketing solutions provider Responsys, Inc. (Nasdaq:MKTG) to provide technology supporting Interact Preference, a new offering within the Responsys Interact Suite. Designed to provide customers with a unified, cross-channel view of their preferences and permissions, Interact Preference will leverage PossibleNOW’s MyPreferences^® enterprise preference management solution to give marketers a trusted view into the customer voice across every communication channel and preference collection point. “CEOs and CMOs now recognize the key role that preference management plays in enhancing customer engagement,” said Scott Frey, CEO of PossibleNOW. “Our partnership with Responsys enables more of the world’s leading brands to make enterprise preference management a truly seamless part of their cross-channel marketing program.” Launched in 2011, MyPreferences empowers companies to have relevant conversations with prospects and customers and thereby increase engagement, retention and lifetime value of the customer while protecting against regulatory exposure by efficiently collecting and distributing the unique preferences of customers and prospects across all marketing channels. MyPreferences lets companies easily aggregate and manage the marketing, account servicing and privacy preferences of customers through a SaaS-based platform that seamlessly integrates with the client’s existing infrastructure. The Responsys partnership represents a significant milestone in PossibleNOW’s strategy to enhance its fast-growing direct sales channel with a robust marketing automation channel partnership network. “In less than two years, MyPreferences^® has changed the enterprise customer experience landscape and helped brands connect with customers in more relevant ways,” said Frey. “Our new relationship with Responsys is a significant confirmation of how our technology and thought leadership can impact global brands.” About PossibleNOW PossibleNOW, headquartered near Atlanta, Georgia, is the trusted source for enterprise preference management and compliance solutions. PossibleNOW leverages its expertise in information technology, database management, customer engagement, and consumer privacy and regulatory compliance to provide SaaS-based applications. PossibleNOW’s MyPreferences^® is an enterprise preference management solution that effectively collects and manages the contact preferences of customers and prospects including servicing, privacy, marketing (opt-in and opt-out) across all marketing channels and makes the preference data actionable. MyPreferences can be integrated into existing applications such as CRMs. The DNCSolution^® suite of SaaS-based services provides comprehensive tools that help direct marketers comply with federal and state Do Not Contact legislation (Do Not Call, Do Not Fax, Do Not E-mail, Do Not Mail). For more information, call (800) 585-4888 or (770) 255-1020, e-mail firstname.lastname@example.org or visit www.possiblenow.com. Contact: PossibleNOW Eric Tejeda, 770-255-1020 Director of Product Marketing email@example.com
PossibleNOW Partners with Responsys on New Offering
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