PossibleNOW Partners with Responsys on New Offering

  PossibleNOW Partners with Responsys on New Offering

   MyPreferences^® technology will integrate seamlessly with the Responsys
platform to deliver Interact Preference, Responsys’ new offering for unifying
                customer preferences across marketing channels

Business Wire

ATLANTA -- April 29, 2013

PossibleNOW, the leading provider of customer experience and enterprise
preference management solutions, today announced that it has partnered with
leading email and cross-channel marketing solutions provider Responsys, Inc.
(Nasdaq:MKTG) to provide technology supporting Interact Preference, a new
offering within the Responsys Interact Suite. Designed to provide customers
with a unified, cross-channel view of their preferences and permissions,
Interact Preference will leverage PossibleNOW’s MyPreferences^® enterprise
preference management solution to give marketers a trusted view into the
customer voice across every communication channel and preference collection

“CEOs and CMOs now recognize the key role that preference management plays in
enhancing customer engagement,” said Scott Frey, CEO of PossibleNOW. “Our
partnership with Responsys enables more of the world’s leading brands to make
enterprise preference management a truly seamless part of their cross-channel
marketing program.”

Launched in 2011, MyPreferences empowers companies to have relevant
conversations with prospects and customers and thereby increase engagement,
retention and lifetime value of the customer while protecting against
regulatory exposure by efficiently collecting and distributing the unique
preferences of customers and prospects across all marketing channels.
MyPreferences lets companies easily aggregate and manage the marketing,
account servicing and privacy preferences of customers through a SaaS-based
platform that seamlessly integrates with the client’s existing infrastructure.
The Responsys partnership represents a significant milestone in PossibleNOW’s
strategy to enhance its fast-growing direct sales channel with a robust
marketing automation channel partnership network.

“In less than two years, MyPreferences^® has changed the enterprise customer
experience landscape and helped brands connect with customers in more relevant
ways,” said Frey. “Our new relationship with Responsys is a significant
confirmation of how our technology and thought leadership can impact global

About PossibleNOW

PossibleNOW, headquartered near Atlanta, Georgia, is the trusted source for
enterprise preference management and compliance solutions. PossibleNOW
leverages its expertise in information technology, database management,
customer engagement, and consumer privacy and regulatory compliance to provide
SaaS-based applications. PossibleNOW’s MyPreferences^® is an enterprise
preference management solution that effectively collects and manages the
contact preferences of customers and prospects including servicing, privacy,
marketing (opt-in and opt-out) across all marketing channels and makes the
preference data actionable. MyPreferences can be integrated into existing
applications such as CRMs. The DNCSolution^® suite of SaaS-based services
provides comprehensive tools that help direct marketers comply with federal
and state Do Not Contact legislation (Do Not Call, Do Not Fax, Do Not E-mail,
Do Not Mail). For more information, call (800) 585-4888 or (770) 255-1020,
e-mail info@possiblenow.com or visit www.possiblenow.com.


Eric Tejeda, 770-255-1020
Director of Product Marketing
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