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/C O R R E C T I O N -- Sony Electronics/



                  /C O R R E C T I O N -- Sony Electronics/

PR Newswire

Apr. 29

In the news release, Media Alert: Sony Upgrades Action Cam Features And
Expands Line Of Accessories, issued 29-Apr-2013 by Sony Electronics over PR
Newswire, we are advised by the company that the second paragraph, first
sentence, should read, "Owners of the HDR-AS10 and HDR-AS15 can now update
their gear with the latest software enhancement by simply accessing a free
download at esupport.sony.com/news/466." rather than, "Owners of the HDR-AS10
and HDR-AS15 can now update their gear with the latest software enhancement by
simply accessing a free download at http://www.sony.net/SonyInfo/Support/." as
originally issued inadvertently. The complete, corrected release follows:

  Media Alert: Sony Upgrades Action Cam Features And Expands Line Of
  Accessories

    Record in 1080/60p and Use the Action Cam for Virtually Anything with its
    New Mount Offerings

SAN DIEGO, Calif. – April 29, 2013 –  Sony today announced a software update
to its wearable point-of-view video camera, allowing Action Cam owners to
achieve 1080/60p recording and more. In addition to enhancing the camera's
high performance features, Sony is rolling out a variety of new mounts that
will open up the possibilities for this powerful yet compact POV cam. 

Action Cam Firmware Updates

Owners of the HDR-AS10 and HDR-AS15 can now update their gear with the latest
software enhancement by simply accessing a free download at
esupport.sony.com/news/466. The new features include:

  o PS Recording Mode (1920x1080/60p)*: Allowing users to shoot smoother video
    of fast moving scenes with a higher frame rate.
  o Water Scene Selection: Makes video capture underwater even clearer than
    before with new "water mode" enabling white balance adjustment.
  o Beep Off Setting: For those who prefer to film and control their POV
    footage in a quiet zone, the camera is now able to adjust sound levels for
    the on/record trigger and settings buttons.
  o PlayMemories Mobile Seamless Mode Change**(available in June): Allows
    seamless, quicker upload of video content when using the Smart Remote
    function. Just connect the Action Cam to a compatible smartphone or tablet
    using the built-in Wi-Fi^® to utilize the Smart Remote and after filming,
    upload the footage directly to social channels via PlayMemories Mobile
    without having to disconnect.

New Action Cam Accessories

Not only will Action Cam fans be able to utilize all of the above new
features, the fresh batch of mounting solutions is sure to please
videographers of all types. In addition to the suite of mounting attachments
already available for the Action Cam, Sony will offer the following additions
arriving just in time for summer: 

Skeleton Frame - AKA-SF1
Available in June for about $29.99

  o Perfect non-waterproof solution with minimum bulk for all types of sports
    and activities; can be secured to goggles, handlebars, etc.
  o Tripod screw for mounting compatibilities that can be adjusted from the
    bottom, top and side.
  o Open system design allows full access to all connections including HDMI®
    out, mic and USB micro

Dog Harness - AKA-DM1
Available in June for about $44.99

  o Capture your dog's point of view
  o Harness mounts the camera comfortably on a dog's back
  o Adjusts to fit medium to large breeds

Surfboard Mount - AKA-SB1
Available in June for about $34.99

  o Adhesive system forms watertight bond to surfboard, snowboard, kayak, etc.
  o Supplied with lanyard and two sets of the mount and leash
  o Flexible and strong adhesion base for water-side use realizes secure
    attachment to curved surfaces

Wrist Mount - AKA-WM1
Available in June for about $29.99

  o Allows users the ability to adjust their shooting angle; perfect for
    self-filming and simple recording of any target
  o Works with Waterproof Housing or new Skeleton Frame
  o 360 degree pan

Float Mount - AKA-FL1
Available in June for about $14.99

  o Designed for a variety of water sports to prevent the Action Cam from
    sinking in water
  o Attached to camera with tripod screw
  o High visibility in water; includes lanyard

Ball Head - ADP-BH1
Available in June for about $34.99

  o Adjust the camera's angle on mounts for more viewpoint options
  o Omni-directional adjustment for flexible mounting solution
  o Shorter and smaller mount with universal tripod screw system

Carrying Case – LCM-AKA1
Available in June for about $34.99

  o Semi-hard case serves as organization solution
  o Water-resistant material to repel dirt & moisture
  o Compact yet roomy enough for camera and several mounts/accessories

These accessories will be sold at http://store.sony.com, Sony retail stores
and other authorized retailers nationwide.  Follow #ActionCam on Twitter for
the latest Action Cam news.

Contacts:
Rachelle Arcebido
Sony Electronics Inc.
858-942-4155
rachelle.arcebido@am.sony.com

*May not be compatible with some smartphones and Tablets due to
spec/performance

**Mobile seamless mode change ONLY available for HDR-AS15

/PRNewswire, April 29, 2013/ -- 

SOURCE Sony Electronics

Website: http://www.sony.com/news
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