Marvel's 'Iron Man 3' Opens At $7.1 Million In 113 International IMAX® Theatres

Marvel's 'Iron Man 3' Opens At $7.1 Million In 113 International IMAX® 
Theatres 
Film Sets IMAX Opening Records in Taiwan, the Netherlands, Brazil and the 
Philippines, Pacing Ahead of Last Year's Smash 'AVENGERS' debut 
LOS ANGELES, April 29, 2013 /CNW/ - IMAX Corporation (NYSE:IMAX; TSX:IMX) and 
Marvel Entertainment announced that Marvel's Iron Man 3™ has grossed an 
estimated $7.1 million in 113 IMAX® theatres since its open on Wednesday, 
April 24, through yesterday. The debut broke IMAX opening records in Taiwan, 
the Netherlands, Brazil and the Philippines. 
(Logo:  http://photos.prnewswire.com/prnh/20111107/MM01969LOGO ) 
Iron Man 3's international IMAX performance is currently tracking ahead of the 
pace set last year by Marvel's The Avengers, which also featured star Robert 
Downey Jr. in the iconic Iron Man role. Iron Man 3 averaged $63,000 per IMAX 
engagement over its strong debut weekend abroad. 
Overall, Iron Man 3 enjoyed a staggering $198.4 million international debut, 
according to studio estimates, opening No. 1 in each of the 42 international 
markets in which it premiered this past weekend, trumping the $185 million 
foreign opening established by The Avengers in 2012. Iron Man 3 opens May 1 in 
China and May 3 in North America. 
"The performance of Marvel Entertainment properties in IMAX has been nothing 
short of sensational and Iron Man 3 has just raised the bar another notch," 
said Greg Foster, Chairman and President of IMAX Entertainment. "We 
congratulate Marvel and filmmaker Shane Black for creating yet another film 
that so clearly resonates with IMAX audiences around the world." 
About IRON MAN 3™ 
Marvel's Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man 
against an enemy whose reach knows no bounds. When Stark finds his personal 
world destroyed at his enemy's hands, he embarks on a harrowing quest to find 
those responsible. This journey, at every turn, will test his mettle. With his 
back against the wall, Stark is left to survive by his own devices, relying on 
his ingenuity and instincts to protect those closest to him. As he fights his 
way back, Stark discovers the answer to the question that has secretly haunted 
him: does the man make the suit or does the suit make the man? 
Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca 
Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, 
Marvel's Iron Man 3 is directed by Shane Black from a screenplay by Drew 
Pearce & Shane Black and is based on Marvel's iconic super hero Iron Man, who 
first appeared in the pages of "TALES OF SUSPENSE #39" in 1963 and had his 
solo comic book debut with "THE INVINCIBLE IRON MAN #1" in May of 1968. 
Marvel's Iron Man 3 is presented by Marvel Studios in association with 
Paramount Pictures and DMG Entertainment. Marvel Studios' President Kevin 
Feige is producing and Jon Favreau, Louis D'Esposito, Charles Newirth, 
Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are 
executive producers. The film releases May 3, 2013, and is distributed by Walt 
Disney Studios Motion Pictures. You can learn more about Marvel's Iron Man 3 
by visiting Marvel's official site at http://marvel.com/ironman3. 
About Marvel Entertainment 
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney 
Company, is one of the world's most prominent character-based entertainment 
companies, built on a proven library of over 8,000 characters featured in a 
variety of media over seventy years.  Marvel utilizes its character franchises 
in entertainment, licensing and publishing.  For more information visit 
marvel.com. 
About The Walt Disney Studios 
For more than 85 years, The Walt Disney Studios has been the foundation on 
which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings 
quality movies, music and stage plays to consumers throughout the world. 
Feature films are released under four banners: Walt Disney Pictures, which 
includes Walt Disney Animation Studios and Pixar Animation Studios; 
Disneynature; Marvel; and Touchstone Pictures, which includes the distribution 
of live action films from DreamWorks Studios. Through the Home Entertainment 
division, innovative distribution methods provide access to creative content 
across multiple platforms. Original music and motion picture soundtracks are 
produced under Walt Disney Records and Hollywood Records, while Disney 
Theatrical Group produces and licenses live events, including Broadway 
theatrical productions, Disney on Ice and Disney LIVE!.  For more information, 
please visit www.waltdisneystudios.com 
About IMAX Corporation 
IMAX, an innovator in entertainment technology, combines proprietary software, 
architecture and equipment to create experiences that take you beyond the edge 
of your seat to a world you've never imagined. Top filmmakers and studios are 
utilizing IMAX theatres to connect with audiences in extraordinary ways, and, 
as such, IMAX's network is among the most important and successful theatrical 
distribution platforms for major event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing.  As of Mar. 31, 2013, there were 738 IMAX 
theatres (606 commercial multiplexes, 19 commercial destinations and 113 
institutions) in 53 countries. 
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D 
Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of 
IMAX Corporation. More information about the Company can be found at 
www.imax.com. You may also connect with IMAX on Facebook 
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube 
(www.youtube.com/imaxmovies). 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
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|IMAX Corporation - New York                                                                        |                    
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|Ann Sommerlath                                                                                     |Teri Loxam          
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|212-821-0155                                                                                       |                    
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|asommerlath@imax.com    |212-821-0110                                                                               |
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|Entertainment Media:                                                                               |tloxam@imax.com    
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|Principal Communications Group -                                                                   |                    
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|Los Angeles                                                                                        |                    
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|Melissa Zukerman/Paul Pflug                                                                        |Sloane & Company 
– New York                                                          |
|323-658-1555                                                                                       |                    
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|melissa@pcommgroup.com|Whit Clay                                                                                  |
|paul@pcommgroup.com      |                                                                                           |
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http://www.imax.com 
http://photos.prnewswire.com/prnh/20111107/MM01969LOGO 
PRN Photo Desk, photodesk@prnewswire.com 
SOURCE: IMAX Corporation 
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CO: IMAX Corporation
NI: ENT FILM INTERNET  
-0- Apr/29/2013 18:32 GMT
 
 
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