Target Unveils Curated Gadget Assortment in Partnership with WIRED

  Target Unveils Curated Gadget Assortment in Partnership with WIRED

 The assortment includes four products available for the first time at Target

Business Wire

MINNEAPOLIS -- April 29, 2013

Target Corporation (NYSE: TGT) and WIRED, a media brand and trusted source for
the latest innovative technologies for consumers’ lifestyles, are offering
WIRED Editors’ Picks for Target, a custom-curated assortment of consumer
electronics and gadgets designed to simplify and enhance digital music
streaming, photography, personal fitness and more. The assortment includes
existing Target products as well as four products available for the first time
at Target. The WIRED Editors’ Picks for Target are available at Target stores
and at now.

WIRED Editors' Picks for Target (Photo: Business Wire)

WIRED Editors' Picks for Target (Photo: Business Wire)

“Target wanted to collaborate with an industry expert to create an assortment
that will help our guests find the latest gadgets easily and conveniently,”
said John Butcher, vice president of electronics, Target. “The editorial team
at WIRED shares our love for the latest gadgets, and Target’s guests can trust
them to offer credible product recommendations.”

In stores, the WIRED Editors’ Picks for Target feature 11 items, including the
sleek Adonit Jot Pro Stylus for tablets, high-performance NuForce NE-600 M/X
Earbuds, Olloclip camera lens for iPhone 5, and others. At,
guests can find an extended selection of products such as the Sonos Play 5,
Fitbit One Activity + Sleep Tracker and Canon Powershot N. Helpful callouts
within the in-store display and on highlight unique features
and categorize how the items can be used, from streaming tunes to tracking
fitness and wellbeing. The selection was co-curated by WIRED editors based on
the latest technologies that deliver maximum quality, value and fun for Target

“WIRED has always been about showcasing the role technology and innovation
play in improving our lives,” said WIRED Editor in Chief Scott Dadich. “It’s a
pleasure to partner with Target, not only aligning our common commitment to
great design, but creating a unique experience for Target guests to discover
new and well-made products.”

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,808 stores
– 1,784 in the United States and 24 in Canada – and at Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target’s commitment to corporate responsibility, visit


WIRED makes sense of a world in constant transformation. We tell an ongoing
adventure story—the invention of the future. The WIRED conversation
illuminates how technology is changing every aspect of our lives—from culture
to business, science to design. The breakthroughs and innovations that we
cover lead to new ways of thinking, new connections, and new industries. We
introduce you to the people, companies, and ideas that matter. WIRED reaches
more than 30 million people each month through, our tablet edition,
the magazine, social media, and live events.

For more information, visit

Photos/Multimedia Gallery Available:



Target Public Relations
Meghan Mike, 612-761-4617
Target Media Hotline
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