Cadmus Supports Recently Launched TripAdvisor GreenLeaders Program

  Cadmus Supports Recently Launched TripAdvisor GreenLeaders Program

Business Wire

WALTHAM, Mass. -- April 26, 2013

Cadmus collaborated closely with TripAdvisor®, the world’s largest travel
site, in developing its recently launched TripAdvisor GreenLeaders™ program to
match eco-conscious consumers with accommodations that engage in
environmentally friendly practices. The TripAdvisor GreenLeaders program
considers a property’s holistic approach to green practices and ranks them
based on four levels of participation -- Bronze, Silver, Gold or Platinum.

TripAdvisor GreenLeaders is currently accepting applications from U.S.
accommodations that wish to be evaluated for certification. With the support
of Cadmus and other partners including the U.S. Green Building Council
(USGBC), ENERGY STAR, and the United Nations Environment Programme,
TripAdvisor developed a set of environmental criteria by which consumers can
make environmentally responsible decisions about their choice of
accommodations and hoteliers can easily communicate their green practices to
their potential clientele.

The criteria used to determine a participant’s rating cover an array of
categories, including energy efficiency, water conservation, waste reduction
and conscientious management, purchasing, site stewardship, and education. The
TripAdvisor GreenLeaders level that each hotel receives will be prominently
displayed on its TripAdvisor listing, much as ENERGY STAR ratings are for
household appliances. Cadmus will be providing ongoing support to the
TripAdvisor GreenLeaders program as the site conducts reviews of program

“Our involvement in the development of the TripAdvisor GreenLeaders program is
a great demonstration of the capabilities of our growing Green Travel
Consulting services offering,” said Ian Kline, Cadmus president and CEO. “It
was a pleasure to partner with the world’s largest travel site to create this
program. We will now enable sustainable tourism programs to develop the same
level of consistency and credibility for their standards as we have done for
programs such as ENERGY STAR and the LEED rating system.”

Through its work with clients such as TripAdvisor and Travel Green Wisconsin,
Cadmus’ Green Travel Consulting Services enable these entities to showcase
their accomplishments in sustainability through trusted green ratings,
creating market differentiation and attracting visitors that value these
accomplishments. These industry leaders, with support from Cadmus, are
striving to build the critical mass necessary to establish trust among
travelers and transform the green travel market.

About The Cadmus Group, Inc.

Cadmus is an employee-owned consultancy committed to helping our clients
address complex challenges by applying diverse skills and experiences in a
highly collaborative environment. By assisting our clients in achieving their
goals, we create social and economic value today and for future generations.
Founded in 1983, we leverage exceptional expertise across a staff of more than
400 professionals in the physical and life sciences, engineering, social
sciences, strategic communication, architecture and design, law, policy
analysis, and the liberal arts who provide an array of research and analytical
services in the United States and abroad.

Learn more at
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The Cadmus Group, Inc.
George Evanko, 703-247-6196
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