Number One U.K. Kids Brand Introduces First Concentrated Fruit Drink for Kids in the U.S.

  Number One U.K. Kids Brand Introduces First Concentrated Fruit Drink for
  Kids in the U.S.

  Robinsons Fruit Shoot Concentrate now available in Alabama and featured in
           Britvic’s first U.S. ad campaign “Fuel Your Imagination”

Business Wire

DUBLIN -- April 26, 2013

Britvic Worldwide Brands, global beverage company, announced today the debut
of Robinsons Fruit Shoot Concentrate in Birmingham and throughout Alabama.
Robinsons Fruit Shoot is the number one kids drink brand in the U.K. and
Britvic, along with premier bottler Buffalo Rock, are now bringing the novelty
of a concentrate to families in the U.S.

Robinsons Fruit Shoot Concentrate (Hal Yeager/Feature Photo Service)

Robinsons Fruit Shoot Concentrate (Hal Yeager/Feature Photo Service)

“Fruit Shoot has been a great addition to the Buffalo Rock beverage portfolio
and we have realized significant success in the 10oz bottles. We look forward
to continued share growth in the fruit drink category with the addition of the
multi-serving concentrate package,” said Matthew Dent, President and Chief
Operating Officer at Buffalo Rock.

Robinsons Fruit Shoot Concentrate has no artificial flavors or high fructose
corn syrup, and is the only concentrated drink in the U.S. that contains real
fruit juice. The unique delivery of a concentrate gives parents control of the
juice flavor and also offers them more value with each one-liter bottle
containing 20 plus servings. To help consumers measure the amount of Fruit
Shoot Concentrate they are mixing with water, either by the glass or pitcher,
the packaging conveniently includes a cap that can be used to measure the
perfect amount.

For the first time in the U.S., Britvic is supporting the Robinsons Fruit
Shoot brand with television advertising, themed “Fuel Your Imagination,” which
promotes Concentrate and gives retailers good reason to stock-up. In-store
activations have been revamped with vibrant new graphics and feature both
Concentrate and ready-to-drink products in order to give consumers the full
Robinsons Fruit Shoot experience.

“This is an exciting year for Britvic and the Robinsons Fruit Shoot brand, and
we are delighted to be introducing Fruit Shoot Concentrate in the U.S. with
the help of our trusted partner Buffalo Rock,” said Jim Reade, President at
Britvic Worldwide Brands Ltd. “We expect the Fruit Shoot brand to continue to
thrive in the U.S. and now the addition of Concentrate rounds out our product
line with an at-home offering to complement our ready-to-drink product already
in market.”

While Robinsons Fruit Shoot Concentrate is a new addition to the beverage
aisle in Alabama, the brand’s on-the-go bottles have enjoyed success in the
U.S. since being introduced in the southeast region back in 2010. Fruit Shoot
ready-to-drink is currently available in 30 states.

Additional information about Robinsons Fruit Shoot can be found at by early summer.

About Britvic & Britvic Worldwide Brands

Britvic is one of the leading branded soft drinks businesses in Europe. The
company leverages its own leading brand portfolio including Robinsons, Tango,
Drench, J2O and Fruit Shoot as well as PepsiCo brands such as Pepsi, 7UP and
Mountain Dew Energy which Britvic produces and sells in GB and Ireland under
exclusive PepsiCo agreements.

Britvic is the largest supplier of branded still soft drinks in Great Britain
(“GB”) and the number two supplier of branded carbonated soft drinks in GB.
Britvic is an industry leader in the island of Ireland with brands such as
MiWadi and Ballygowan, and in France with brands such as Teisseire and Fruité.
Britvic is growing its reach into other territories through export, licensing
and franchising. Britvic’s management team has successfully developed the
business through a clear strategy of organic growth and international
expansion based on creating and building scale brands. Britvic is listed on
the London Stock Exchange under the code BVIC.

Britvic operates outside of its core business units of UK, France and Ireland,
through Britvic International and Britvic Worldwide Brands. Britvic
International is responsible for the export business to over 50 countries
around the world and Britvic Worldwide Brands manages the group’s global
franchise business in countries such as the USA and Australia.

About Buffalo Rock Company

Buffalo Rock Company is one of the nation’s largest privately-held,
family-owned Pepsi and Dr. Pepper bottlers in the U.S. The company employs
over 2,100 employee-partners who service a population of over 6 million
consumers throughout Alabama, Western Georgia and the panhandle of Florida.
James C. Lee, III, Chairman of the Board and CEO, and fourth generation Lee,
brings more than 40 years of experience to his company that exceeds $500
million in revenue annually. With over 110 years in business and an average of
30 years of experience among its executive team, the company is positioned for
continued growth and to meet the soft drink beverage demands of an
ever-changing consumer. For more information about Buffalo Rock Company,
please visit

Photos/Multimedia Gallery Available:



For Britvic
Kate Reilly, 212-601-8287
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