First Quarter Handset Market Grows Despite Samsung and Apple Heading in
Different Directions, According to ABI Research
SINGAPORE -- April 26, 2013
An estimated 405 million handsets, including 197 million smartphones, were
shipped in the first quarter of 2013, according to market intelligence firm
ABI Research. Smartphone shipments grew 38% year-over-year (YoY) while feature
phone shipments declined 5.2% YoY. Shipments of all handsets grew 12% YoY in
the first quarter thanks to the continued strength of the smartphone market,
which achieved an all-time high of 49% shipment penetration.
“Worldwide handset and smartphone shipments exhibited classic Q1 softness,”
says senior analyst Michael Morgan. “Samsung accomplished strong smartphone
growth while Apple dismissed a troubling mix of slowed growth and declining
margins as a sign that the older iPhone 4S was in high demand.”
Nokia handset shipments plummeted to 62 million in Q1 with smartphone
shipments at a 5-year low of 6.1 million. Considering market and OEM specific
conditions, BlackBerry delivered a respectable 6 million shipments, with 1
million coming from the launch of BlackBerry 10-based devices. Despite HTC’s
well-designed ONE devices, shipments continued to decline 37% YoY to 4.8
million. LG continued its revival with 10.3 million smartphone shipments and
16.2 million handset shipments.
“The last time a major smartphone OEM showed a trend of decreasing margins
combined with falling ASPs and slowing growth, BlackBerry was still on the
favorable side of a large market share and revenue drop,” adds senior practice
director Jeff Orr. “With major product announcements teased for Q3, Apple
risks falling behind the innovation curve unless the next iPhone is more
revolutionary than evolutionary.”
These findings are part of ABI Research’s Mobile Handset Markets database
service, which includes files detailing smartphone and mobile handset
shipments, forecasts, and market share.
ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts advises
thousands of decision makers through 70+ research and advisory services. Est.
1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
Christine Gallen, +1-516-624-2542
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