Group 1 Nissan Reinvents Vehicle Showroom Advertising

            Group 1 Nissan Reinvents Vehicle Showroom Advertising

  PR Newswire

  CAPE TOWN, South Africa, April 26, 2013

CAPE TOWN, South Africa, April 26, 2013 /PRNewswire/ --

South African vehicle showroom advertising has taken a leap forward with the
launch of the new "Reinventing Awesome" YouTube Advertising Campaign from
Group 1 Nissan.

Group 1 Nissan ( ) in South Africa has
launched one of the country's first showroom YouTube campaigns that not only
highlights the exclusive prices of the Nissan Micra, Nissan Juke and Nissan
Qashqai, but also shows just how good these vehicles are to drive.

The "Reinventing Awesome" Group 1 Nissan YouTube Video Campaign ( ) consists of 3 x 30 second video
spots that were developed, scripted and produced by the Cape Town branch of
WSI, one the world's largest networks of digital marketing consultants. These
videos have already amassed thousands of views on YouTube and have boosted the
exposure of the Group 1 Nissan Showrooms in Cape Town, Stellenbosch, Port
Elizabeth and Uitenhage.

With the launch of this YouTube Video Advertising campaign Group 1 Nissan has
become one of the first Nissan dealership groups in South Africa to invest
both time and money in a fully-fledged online video campaign. This not only
puts them at the forefront of local South African online vehicle marketing
initiatives, but also puts them on a par with some of the largest vehicle
dealerships found in the United States and Europe.

Group 1 Nissan is one of South Africa's largest Nissan vehicle dealerships and
have showrooms in the Western Cape and Eastern Province areas of South Africa.
They offer both new and used Nissan vehicle options to their clients and have
full vehicle service capabilities at all of their branches.


Justin Atkins Group 1 Nissan South Africa WSI Web Marketing Cape Town
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