Mama Walker’s™ Breakfast-Flavored Liqueurs Announces Partnership with Expert Mixologists Alie & Georgia Culinary Experts and Cooking Channel Regulars to Launch New Line of Sweet & Savory Liqueurs Business Wire NEW YORK -- April 26, 2013 Mama Walker’s™, a new line of three delicious, breakfast inspired liqueurs, has teamed up with mixologists and Cooking Channel regulars Alie Ward and Georgia Hardstark. As official spokeswomen for Mama Walker’s, Alie & Georgia will share their insider tips and knowledge in an effort to help cocktail lovers everywhere easily create mouthwatering drinks using Mama Walker’s new line of Maple Bacon, Blueberry Pancake, and Glazed Donut. As contributors to Cooking Channel’s Unique Sweets and Classy Ladies with Alie & Georgia the ladies pride themselves on creating unique cocktails that are easy to prepare and appealing to all. Building on their passion for turning ordinary into extraordinary with twists on traditional drinks, Alie & Georgia have developed a variety of flavorful recipes using Mama Walker’s liqueurs so mixologists spend less time behind the bar, and more time socializing with family and friends. “We are constantly experimenting with unexpected ingredients in search of that special touch to take our drink recipes to the next level,” commented cocktail expert Alie Ward. “Mama Walker’s exciting flavors offer exactly that special touch - and we think everyone will love tinkering with them to come up with their own fun and delicious cocktail concoctions to serve to friends.” Mama Walker’s new line is designed to inspire the nostalgia of a homemade breakfast with three delicious flavors: Maple Bacon, Blueberry Pancake, and Glazed Donut. Crafted to perfection, these 70 proof liqueurs are flavorful and perfect anytime – at brunch, happy hour, or an evening out – straight up or in cocktails. As best friends with expertise in kitschy and culinary inspired cocktails with an affinity to retro-inspired style, Alie & Georgia are a natural fit as ambassadors for Mama Walker’s. The partnership will allow for collaboration on recipe pairings, future events, and on and offline promotions. “Alie & Georgia’s unmatched expertise in the cocktail world, coupled with their flair for anything retro-inspired makes them perfect partners to launch the Mama Walker’s brand,” commented Juli Falkoff, Brand Director for Mama Walker’s, Pernod Ricard USA. “They are charismatic, knowledgeable, and can whip up delicious drinks in no time while having fun doing it, which perfectly embodies our brand essence. Partnering with them was like finding the missing piece to our puzzle – they are truly as unique as our brand!” Mama Walker’s line includes: *Mama Walker’s™ Maple Bacon – somewhat woodsy with a faintly burnt smokiness on the nose followed by a textured body that’s slightly crispy and smoky. The finish pairs savory flavor with understated maple sweetness. *Mama Walker’s™ Blueberry Pancakes – fresh on the nose with an instant and inviting aroma of blueberry. The subtle sweetness on the palate is followed by lingering hints of maple syrup and butter pancake that mellow towards the end. *Mama Walker’s™ Glazed Donut – offers the warm aroma of fresh-from-the-oven glazed donuts. For the nose, a nice bit of vanilla. For the palate, a sweet bread sensation and a finish that leaves a lingering trace of subtle sweetness. Mama Walker’s Liqueurs (35% ABV) are available in 1L, 750ml and 50ml bottle sizes. The suggested retail price is $12.99/750ml. For additional information and great drink recipes, visit www.mamawalker.com/, facebook.com/MamaWalkers, and twitter.com/mama_walkers About Pernod Ricard USA® Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org. About Alie Ward: Alie Ward was born and raised in San Francisco. She has spent several years in both print and on-air journalism reporting on nightlife and events for the Los Angeles Times and local broadcast station KTLA. It was during her pre-journalism days while bartending that her obsession with creative cocktails began. After making a viral video with her best pal Georgia which featured their McNuggetini cocktail, the pair has taken the libation world by storm. They have starred in their own web series on CookingChannelTV.com, Drinks with Alie & Georgia and are on-air contributors for Cooking Channel’s Unique Sweets. Alie will find any excuse to go on a road trip, adores anything old and rustic and has equal respect for fine Scotch and wine spritzers. About Georgia Hardstark: Georgia Hardstark got her start in the food and drink world with her popular blog column Domestic Tuesdays, where she would laugh, cry, and drink her way around her tiny kitchen. After she and best friend Alie Ward posted their recipe for a jocular cocktail called The McNuggetini, followed by a hit how-to video for the vile concoction, Hardstark and Ward went on to create more palatable beverages for the web and TV. The two have showcased their unique recipes on their CookingChannelTV.com web series, Drinks with Alie & Georgia and Classy Ladies, and are on-air contributors for Cooking Channel's Unique Sweets. Georgia is a seasoned personal essayist and food writer. A third generation Angeleno, Georgia is a rabid fan of all the city has to offer, and has never met a burrito or a cupcake she didn't like. Contact: Media: Allison + Partners for Pernod Ricard Ashley Wallace, 646-428-0667 PernodRicard@allisonpr.com
Mama Walker’s™ Breakfast-Flavored Liqueurs Announces Partnership with Expert Mixologists Alie & Georgia
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