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Mama Walker’s™ Breakfast-Flavored Liqueurs Announces Partnership with Expert Mixologists Alie & Georgia

  Mama Walker’s™ Breakfast-Flavored Liqueurs Announces Partnership with Expert
  Mixologists Alie & Georgia

 Culinary Experts and Cooking Channel Regulars to Launch New Line of Sweet &
                               Savory Liqueurs

Business Wire

NEW YORK -- April 26, 2013

Mama Walker’s™, a new line of three delicious, breakfast inspired liqueurs,
has teamed up with mixologists and Cooking Channel regulars Alie Ward and
Georgia Hardstark. As official spokeswomen for Mama Walker’s, Alie & Georgia
will share their insider tips and knowledge in an effort to help cocktail
lovers everywhere easily create mouthwatering drinks using Mama Walker’s new
line of Maple Bacon, Blueberry Pancake, and Glazed Donut.

As contributors to Cooking Channel’s Unique Sweets and Classy Ladies with Alie
& Georgia the ladies pride themselves on creating unique cocktails that are
easy to prepare and appealing to all. Building on their passion for turning
ordinary into extraordinary with twists on traditional drinks, Alie & Georgia
have developed a variety of flavorful recipes using Mama Walker’s liqueurs so
mixologists spend less time behind the bar, and more time socializing with
family and friends.

“We are constantly experimenting with unexpected ingredients in search of that
special touch to take our drink recipes to the next level,” commented cocktail
expert Alie Ward. “Mama Walker’s exciting flavors offer exactly that special
touch - and we think everyone will love tinkering with them to come up with
their own fun and delicious cocktail concoctions to serve to friends.”

Mama Walker’s new line is designed to inspire the nostalgia of a homemade
breakfast with three delicious flavors: Maple Bacon, Blueberry Pancake, and
Glazed Donut. Crafted to perfection, these 70 proof liqueurs are flavorful and
perfect anytime – at brunch, happy hour, or an evening out – straight up or in
cocktails.

As best friends with expertise in kitschy and culinary inspired cocktails with
an affinity to retro-inspired style, Alie & Georgia are a natural fit as
ambassadors for Mama Walker’s. The partnership will allow for collaboration on
recipe pairings, future events, and on and offline promotions.

“Alie & Georgia’s unmatched expertise in the cocktail world, coupled with
their flair for anything retro-inspired makes them perfect partners to launch
the Mama Walker’s brand,” commented Juli Falkoff, Brand Director for Mama
Walker’s, Pernod Ricard USA. “They are charismatic, knowledgeable, and can
whip up delicious drinks in no time while having fun doing it, which perfectly
embodies our brand essence. Partnering with them was like finding the missing
piece to our puzzle – they are truly as unique as our brand!”

Mama Walker’s line includes:

  *Mama Walker’s™ Maple Bacon – somewhat woodsy with a faintly burnt
    smokiness on the nose followed by a textured body that’s slightly crispy
    and smoky. The finish pairs savory flavor with understated maple
    sweetness.
  *Mama Walker’s™ Blueberry Pancakes – fresh on the nose with an instant and
    inviting aroma of blueberry. The subtle sweetness on the palate is
    followed by lingering hints of maple syrup and butter pancake that mellow
    towards the end.
  *Mama Walker’s™ Glazed Donut – offers the warm aroma of fresh-from-the-oven
    glazed donuts. For the nose, a nice bit of vanilla. For the palate, a
    sweet bread sensation and a finish that leaves a lingering trace of subtle
    sweetness.

Mama Walker’s Liqueurs (35% ABV) are available in 1L, 750ml and 50ml bottle
sizes. The suggested retail price is $12.99/750ml.

For additional information and great drink recipes, visit www.mamawalker.com/,
facebook.com/MamaWalkers, and twitter.com/mama_walkers

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with
Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®;
and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:
www.acceptresponsibility.org.

About Alie Ward:

Alie Ward was born and raised in San Francisco. She has spent several years in
both print and on-air journalism reporting on nightlife and events for the Los
Angeles Times and local broadcast station KTLA. It was during her
pre-journalism days while bartending that her obsession with creative
cocktails began. After making a viral video with her best pal Georgia which
featured their McNuggetini cocktail, the pair has taken the libation world by
storm. They have starred in their own web series on CookingChannelTV.com,
Drinks with Alie & Georgia and are on-air contributors for Cooking Channel’s
Unique Sweets. Alie will find any excuse to go on a road trip, adores anything
old and rustic and has equal respect for fine Scotch and wine spritzers.

About Georgia Hardstark:

Georgia Hardstark got her start in the food and drink world with her popular
blog column Domestic Tuesdays, where she would laugh, cry, and drink her way
around her tiny kitchen. After she and best friend Alie Ward posted their
recipe for a jocular cocktail called The McNuggetini, followed by a hit how-to
video for the vile concoction, Hardstark and Ward went on to create more
palatable beverages for the web and TV. The two have showcased their unique
recipes on their CookingChannelTV.com web series, Drinks with Alie & Georgia
and Classy Ladies, and are on-air contributors for Cooking Channel's Unique
Sweets. Georgia is a seasoned personal essayist and food writer. A third
generation Angeleno, Georgia is a rabid fan of all the city has to offer, and
has never met a burrito or a cupcake she didn't like.

Contact:

Media:
Allison + Partners for Pernod Ricard
Ashley Wallace, 646-428-0667
PernodRicard@allisonpr.com
 
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