Autobytel New Car Videos Top 15 Million YouTube Views; Video Content Essential for Online Car Shopping and Research

  Autobytel New Car Videos Top 15 Million YouTube Views; Video Content
  Essential for Online Car Shopping and Research

Business Wire

IRVINE, Calif. -- April 26, 2013

Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping automotive
consumers and dealers connect online, today announced new car videos featured
at the Autobytel YouTube Channel have reached more than 15 million views, up
from 10 million views in December 2012, demonstrating that video content is
essential for consumers during the online car shopping and research process.

Launched in December 2011, the Autobytel YouTube channel features over 500 new
car videos and more than 19,000 subscribers, with video views reaching a
staggering 15,470,151 as of April 26, 2013.

“Without question, video content is key in helping online consumers find the
car that’s right for them,” said Michelle Naranjo, Editor-in-Chief of
Autobytel Inc. “Internet car buyers don’t have the luxury of a physical walk
around or test drive when they’re researching vehicle information online. Car
videos provide a virtual experience that’s closest to actually being in a
showroom or behind the wheel.”

Naranjo said these New Car Videos are “the ones to watch” at the Autobytel
YouTube Channel:

2013 Hyundai Genesis Coupe Test Drive & Car Review

2013 Hyundai Santa Fe Sport Test Drive & Crossover SUV Video Review

2013 Nissan Altima Test Drive & Car Video Review

Audi S6, S7 and S8 Test Drive & Luxury Sports Car Video Review

2012 Subaru Impreza WRX STi Test Drive & Car Review

2012 Chevrolet Camaro ZL1 Track Test Drive & Muscle Car Video Review

2012 Lamborghini Gallardo LP 550-2 Spyder Test Drive & Exotic Supercar Video
Review

86FEST Import Car Show Scion FR-S, Subaru BRZ and Toyota AE-86 at the Fontana
Auto Club Speedway

2014 Mercedes-Benz CLA-Class Luxury Car U.S. Sneak Preview Video at the 2013
Detroit Auto Show

2014 Chevy Corvette C7 Stingray Interview Video with Harlan Charles at the
2013 Detroit Auto Show

2014 Chevrolet Silverado Z-71 Pickup Truck World Debut Video at the 2013
Detroit Auto Show

Subaru WRX Concept at the 2013 New York Auto Show

2014 Jaguar F-Type V8 S Test Drive & Convertible Sports Car Video Review

Jeffrey Coats, President and CEO of Autobytel, says that because today’s car
buyers are less brand loyal and relatively undecided about which vehicle to
buy up until the last week before purchase, video content has become a
critical tool in helping consumers narrow down their choices.

“Our data shows that over 50 percent of consumers switch from one brand to the
next even after they submit a quote request to buy a particular vehicle,” said
Coats. “Up until the week they sign on the dotted line, today’s car buyers are
active shoppers who want video content to help them make the right decision,
which is why Autobytel offers hundreds of quality new car videos online. And
that’s why we advise dealers to offer their Internet customers links to videos
featuring new, used or CPO inventory, to give them as many relevant options as
possible during the buying process.”

Watch exclusive new car videos, test drives and car reviews at Autobytel’s
YouTube page or join the conversation on the Autobytel Facebook Fan Page.
Visit www.autobytel.com to learn about the company's leading automotive
information, products and services.

About Autobytel Inc.
Autobytel Inc., an online leader offering consumer purchase requests, or
leads, and marketing resources to car dealers and manufacturers and providing
consumers with the information they need to purchase new and used cars,
pioneered the automotive Internet when it launched its flagship website,
www.autobytel.com, in 1995. Autobytel continues to offer innovative products
and services to help consumers buy, and auto dealers and manufacturers sell,
more used and new cars. Autobytel has helped tens of millions of automotive
consumers research vehicles; connected thousands of dealers nationwide with
motivated car buyers; and helped every major automaker market its brand
online. Through its flagship website, network of automotive sites and
respected online affiliates, Autobytel continues its dedication to innovating
the industry’s highest quality Internet programs to provide consumers with a
comprehensive and positive automotive research and purchasing experience, and
auto dealers, dealer groups and auto manufacturers with some of the industry’s
most productive and cost-effective customer referral and marketing programs.

Investors and other interested parties can receive Autobytel news releases and
invitations to special events by accessing the online registration form at
investor.autobytel.com/alerts.cfm.

Contact:

Autobytel Inc. Media Relations
Splash Media
Jennifer Lange
949-916-4820
jlange@getsplashmedia.com
or
Autobytel Inc. Investor Relations
Curtis DeWalt
Chief Financial Officer
949-437-4694
curtisd@autobytel.com
or
PondelWilkinson Inc.
Roger Pondel/Laurie Berman
310-279-5980
investor@pondel.com
 
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