Crest® and Oral-B® Pro-Health® Partner with Luke Joeckel to ‘Go Pro’

  Crest® and Oral-B® Pro-Health® Partner with Luke Joeckel to ‘Go Pro’

  Pro-Health and Joeckel Donate to Dress for Success to Support The Women of
                          Dress for Success ‘Go Pro’

Business Wire

CINCINNATI -- April 26, 2013

Crest and Oral-B Pro-Health are excited to announce their partnership with
Luke Joeckel, offensive tackle from Texas A&M, and congratulate him on being
the 2^nd overall pick in the 2013 NFL Draft to the Jacksonville Jaguars.
Joeckel has partnered with Crest and Oral-B Pro-Health to ‘Go Pro’ with his
oral care and to help others ‘Go Pro’ in their careers, with a donation to the
international non-profit organization Dress for Success.

“Going pro in life is just as important as going pro in football and that is
why I have partnered with Crest and Oral-B Pro-Health for the ‘Go Pro’
program,” said Joeckel. “My mother has supported me throughout my football
career and I wouldn’t have been able to achieve my dreams of becoming a
professional athlete without her. In honor of my mother, I wanted to show my
support for Dress for Success and help women ‘Go Pro’ and feel confident as
they begin their new careers.”

As part of the partnership, Joeckel and Crest and Oral-B are providing a
donation to the Dress for Success organization to help women ‘Go Pro’ in their
work and life. Dress for Success is a non-profit organization that provides
professional attire and career development to disadvantaged women. Along with
the monetary donation, Crest and Joeckel are also donating Crest and Oral-B
Pro-Health products to help promote good oral health and help the
participating women feel confident as they enter the workforce.

“A healthy, confident smile can leave a lasting impression on potential
employers as we prepare women to re-enter the workforce and achieve
professional success,” said Joi Gordon, CEO of Dress for Success Worldwide.
“We believe every woman deserves the opportunity to achieve their goals and we
are delighted to partner with Luke Joeckel and Crest and Oral-B Pro-Health to
help the women of Dress for Success ‘Go Pro.’”

“Crest and Oral-B are on a mission to help take America’s oral health from
good to pro with our Pro-Health products,” said Rishi Dhingra, P&G North
America Marketing Director. “That is why we are thrilled to partner with the
NFL, Luke Joeckel and Dress for Success on the Crest and Oral-B Pro-Health ‘Go
Pro’ program. Each of these partners illustrates a key component of the ‘Go
Pro’ movement. Luke and Dress for Success exemplify how the right support
system can help you ‘Go Pro’ in life and your career. The NFL Draft provides
the largest stage in sports where the conversation is focused solely on
athletes going pro. Overall, we couldn't ask for better partners for our

When used together, Crest Pro-Health Toothpaste, Crest Pro-Health
Multi-Protection Rinse, and the Oral-B Pro-Health All-in-One Toothbrush
provide up to 4x better plaque reduction with regular use vs. a regular manual
toothbrush and anti-cavity toothpaste. The Pro-Health product line includes:

  *Crest Pro-Health Healthy Fresh Toothpaste delivers comprehensive
    protection for your teeth and protects all these areas dentist check most:
    cavities, gingivitis, plaque, sensitivity, tartar, whitening, and fresh
    breath. Suggested Retail Price: $4.25 (4 oz) $4.75 (5.8 oz)
  *Crest Pro-Health Multi-Protection Rinse kills 99% of germs** that can
    cause plaque, gingivitis and bad breath. Suggested Retail Price: $5.99
    (500 mL) $7.29 (1L)
  *Oral-B Pro-Health All-In-One Toothbrush has been clinically proven to
    remove more plaque than a regular manual toothbrush with its CrissCross®
    bristles, which are angled at 16° to attack plaque from the right angle.
    Suggested Retail Price: $4.99

To learn more about Luke Joeckel’s partnership with Crest and Oral-B visit:

For more information on the Crest Pro-Health line of products, visit: or


A trusted leader in oral health, Crest was the first oral care brand to secure
the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since
first introducing fluoride toothpaste 54 years ago, it is estimated that Crest
has helped prevent more than half a billion cavities in the United States.
Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter &


Dress for Success is an international not-for-profit organization that
promotes the economic independence of disadvantaged women by providing
professional attire, a network of support and the career development tools to
help women thrive in work and in life. Since starting operations in 1997,
Dress for Success has expanded to more than 125 cities in 15 countries. To
date, Dress for Success has helped more than 700,000 women work towards
self-sufficiency. Visit to learn more.


P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.

** in laboratory tests


For Procter & Gamble
Elyzabeth Massucci, 646-500-7829
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