Bauer Media Group UK & Velti Launch Two-Year Mobile Interactivity Partnership

  Bauer Media Group UK & Velti Launch Two-Year Mobile Interactivity

    Velti’s mGAGE to power all mobile interactive services across Bauer’s
                        portfolio of 43 radio stations

Business Wire

LONDON -- April 25, 2013

Velti(NASDAQ: VELT), the leading global provider of mobile marketing and
advertising technology, and Bauer Media Group UK, home to many of the most
recognizable and influential radio brands in the United Kingdom, today
announced they have signed an exclusive two-year mobile marketing partnership.
Velti will manage and maintain all mobile interactivity, marketing and
promotions for Bauer’s 43 radio stations, including powering all mobile
messaging for brands such as Magic 105.4, KISS, Clyde 1, Key103, Radio City,
Wave105 and Kerrang!.

This new partnership will help continue the strong and on-going relationships
between Bauer Media and their audiences. Velti is running all of Bauer’s
mobile messaging and interactivity, focusing on compliance and operational
excellence. In addition, development of new concepts driving engagement and
loyalty using data and customer relationship management (CRM) mechanics will
be part of the services.

“Our aim is to develop closer relationships with our audience by providing
mobile engagement opportunities and interactivity throughout our campaigns,”
said Joanne Baldwin, Digital Commercial Director at Bauer Radio.  “Our
listeners expect the best from Bauer so we wanted to work with the best
supplier in the market. Velti is a partner we can trust and rely upon to
deliver these mobile marketing services while also guiding and advising us on
how to best capitalize on technology advancements in the mobile and digital

Rob Weisz, Vice President of Sales at Velti said, “Velti has worked closely
with Bauer to ensure a seamless implementation across the entire portfolio of
mobile interactive services. After launching the existing interactive
services, we are working with Bauer to optimise and develop elegant CRM and
marketing mechanics using data generated from SMS interactivity, as well as
our range of platforms and technologies. Bauer has great ambitions and is
driven to push new and exciting initiatives. We look forward to helping Bauer
and its portfolio of brands capitalise on emerging trends that can drive real
consumer value.”

About Velti

Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies, mobile
operators and media to implement highly targeted, interactive and measurable
campaigns by communicating with and engaging consumers via their mobile
devices. The Velti platform, called Velti mGage™, allows customers to use
mobile and traditional media to reach targeted consumers, engage the consumer
through the mobile Internet and applications, convert them into customers and
continue to actively manage the relationship through the mobile channel. Velti
is a publicly held corporation based in Jersey, and trades on the NASDAQ
Global Select Market under the symbol VELT. For more information,

About Bauer Media Group

The Bauer Media Group is one of the most successful media companies in the
world. More than 570 magazines, over 300 digital products, and 50 radio and TV
stations reach millions of people around the globe. The company’s portfolio
also includes printing companies, postal services and services in the fields
of distribution, marketing and media sales. The Group’s turnover is stable at
more than two billion euros. With a new global positioning strategy, the Bauer
Media Group underscores its passion for people and brands. The claim We Think
Popular highlights Bauer Media Group’s focus as a publisher of popular media
and provides inspiration and motivation to its more than 200 million consumers
in 16 countries. For more information visit


Velti PR Contact:
SutherlandGold Group
Lisa Langsdorf, 212-905-6218
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