Panasonic's Slimmest, Stylish Digital Compact Camera LUMIX DMC-XS1 is Now Available in 10 Special Designs

  Panasonic's Slimmest, Stylish Digital Compact Camera LUMIX DMC-XS1 is Now
                       Available in 10 Special Designs

PR Newswire

SECAUCUS, N.J, April 25, 2013

SECAUCUS, N.J, April 25, 2013 /PRNewswire/ --Panasonic is pleased to
introduce 10 new exclusive designs for the sleek LUMIX DMC-XS1 (XS1). This
digital camera combines high picture quality and a host of creative options in
Panasonic's slimmest body yet to make photography more artistic and fun.

Each extraordinary design pattern dresses the LUMIX XS1 even more stylishly
for trend-conscious consumers, making them an ideal choice for a unique gift
for families or friends. The new design patterns are based on the following
six concepts:

  oPop Art – cheerful design with colorful graphics
  oGift Wrapping – designed in the motif of beautiful gift wrapping
  oFloral Nature– designed in the motif of plants and flowers
  oDigital – urban design with digital typography
  oTexture – high fashion design with faux texture
  oJapanese Traditional – design with Japanese traditional Kanji characters

But, the LUMIX XS1 is more than a style statement; it is a compact digital
camera that delivers high quality photo / video recording. It incorporates a
24mm wide-angle 5x optical zoom lens (equivalent to 24 mm to 120 mm on a 35mm
camera) for versatile image composition in an ultra flat body profile, which
is made possible with Panasonic's advanced optical design and development
technology. A variety of special effects that add fun to the shooting
experience are integrated in the LUMIX XS1 – Creative Control, Creative
Retouch and Creative Panorama. With a motion picture button on the top of the
camera, 720p HD video recording can be started instantly. For beginners, iA
(Intelligent Auto) mode allows users leave everything to the camera to take
beautiful images with its MEGA O.I.S. (Optical Image Stabilizer), Intelligent
ISO Control, Intelligent Scene Selector, Intelligent Exposure and Face
Detection. Once you enter the iA mode, these multi-capable functions occur
automatically, so that you can shoot without the concern of adjusting settings
when conditions change. The LUMIX XS1 also comes with Auto Retouch that
applies retouching to the photo to help improve its quality. In addition, the
camera uses a microSD Memory Card and AC / USB power charging.

The ability to order the LUMIX DMC-XS1 in 10 new designs will begin today at

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North
America, a Division of Panasonic Corporation of North America, the principal
North American Subsidiary of Panasonic Corporation and the hub of Panasonic's
U.S. marketing, sales, service and R&D operations, offers a wide-range of
consumer solutions in the U.S. and Canada. The Company's portfolio of
innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray
players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home
Appliances, Wellness and Personal Care products and more.

Panasonic is pledged to practice prudent, sustainable use of the earth's
natural resources and protect our environment through the company's Eco Ideas
programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the
Panasonic brand jumped four spots to number six:
Follow Panasonic on Twitter @panasonicdirect, and additional company
information for media is available at

SOURCE Panasonic

Contact: Dan Unger (Media Relations), 201-392-4571,
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