Sears And EcoRebates To Offer California Consumers Instant Online Rebates For Qualifying Energy-Efficient Appliances

Sears And EcoRebates To Offer California Consumers Instant Online Rebates For
                    Qualifying Energy-Efficient Appliances

PR Newswire

Apr. 25

Sears gives California SHOP YOUR WAY Members and customers in the state a new
way to 'go green' on Earth Day with a convenient ecommerce experience

HOFFMAN ESTATES, Ill. and MENLO PARK, Calif., April 25, 2013 /PRNewswire/ --
Sears and EcoRebates today announced the ability for California SHOP YOUR WAY
Members and appliance customers in the state to save instantly on qualifying
products while shopping at by accessing instant rebates from leading
utilities. Utility-sponsored instant rebates – available on for
California residents and in Sears stores located in California – provide a
convenient way for homeowners to purchase products that help reduce their
energy use.

Products qualifying for the instant rebates include refrigerators, clothes
washers, dishwashers, room air conditioners and water heaters. Participating
utilities include: Pacific Gas and Electric Company (PG&E), San Diego Gas &
Electric (SDG&E), Southern California Edison (SCE) and Southern California Gas
(SoCalGas). Qualified shoppers can receive an average of $50 in
instant rebate savings from their utility as part of their purchase of
qualified high efficiency and ENERGY STAR® rated products.

Sears is the first major full-line retailer to integrate this innovative
paperless rebate fulfillment into its ecommerce platform, setting a new
standard for energy efficiency programs. By leveraging EcoRebates'
location-aware and SKU-specific Instant Rebate Platform, Sears enables
millions of consumers to automatically receive a utility-sponsored rebate as
part of their purchase transaction. Customers in qualifying locations will
automatically see instant rebate offers on appliance products as they browse
product information on the websites. These customers will simply
place the product in the shopping cart and proceed with the transaction – no
claim forms to mail, no coupons and no hassles.

In a recent survey by the Association of Energy Service Professionals, 55% of
homeowners are actively pursuing energy efficiency in their homes, yet a much
smaller percentage are taking advantage of the programs and offers presented
by utilities.

"Enabling online instant rebates for energy efficient appliances is just
another way Sears is committed to providing customers a highly personalized
shopping experience," said Imran Jooma, executive vice president and
president, Online, Marketing, Pricing & Financial Services, Sears Holdings.
"Customers care about reducing their energy consumption, but are also looking
to take advantage of all savings opportunities. Now, thanks to our
collaboration with progressive utilities, and our technology service provider
EcoRebates, Members and customers can purchase from among our many
high-efficiency appliance models and receive immediate savings made available
from their local utility program."

"Our joint collaboration with the Green Leadership team at Sears Holdings and
EcoRebates ushers in a new era of retailer-supported energy efficiency
programs, said Mark Wallenrod, Director of Programs and Operations, Customer
Energy Efficiency and Solar, Southern California Edison. "That means more
instant rebate participation and e-commerce innovation for customers."

"We're especially gratified to continue our work with industry leaders like
Sears and the forward-looking utilities that we serve," added Brett Battles,
CEO of EcoRebates. "Instant rebates 'close the loop' from offer creation to
redemption, providing customers with a deeper level of engagement and a way to
participate in a wide variety of highly-targeted, personalized and third-party
sponsored product offers as they shop online or in-store. Eliminating claim
forms and coupons will deliver a superb customer shopping experience."

Utility-sponsored energy efficiency programs have grown rapidly over the last
decade with current investment at $7 billion and projections to reach $10
billion by 2025 according to research conducted by Lawrence Berkeley National
Lab. A key factor in California's success in energy efficiency is a regulatory
structure known as decoupling that creates and aligns incentives for utilities
to drive energy efficiency. Rather than focusing on how much energy utilities
can sell, they can focus on helping customers save energy, money and the

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer
with more than 2,500 full-line and specialty retail stores in the United
States and Canada and the home of SHOP YOUR WAY, a social shopping experience
where members have the ability to earn points and receive benefits across a
wide variety of physical and digital formats Sears
Holdings is the leading home appliance retailer as well as a leader in tools,
lawn and garden, fitness equipment and automotive repair and maintenance. Key
proprietary brands include Kenmore, Craftsman and DieHard, with a broad
apparel offering, including such well-known labels as Lands' End, the
Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia
Vergara and The Country Living Home Collection. We are the nation's largest
provider of home services, with more than 14 million service and installation
calls made annually, and have a long-established commitment to those who serve
in the military through initiatives like theHeroes at Homeprogram. We have
been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY
STAR® " Partner of the Year - Sustained Excellence Award" for Product
Retailing and Energy Management and one of the Top 20 Best Places to Work for
Recent Grads. Sears Holdings Corporation operates through its subsidiaries,
includingSears, Roebuck and Co. andKmartCorporation. For more information,
visit Sears Holdings' website
Twitter:@searsholdings|| Facebook:

About EcoRebates
EcoRebates is the leading provider of location-aware and SKU-based incentive
and offer tools serving top retailers, manufacturers and utilities. Our
cloud-hosted, enterprise class technology platform drives 7-15% incremental
sales conversion and delivers billions in savings to consumers. The
client-branded web + mobile tools empower consumers to save millions of
dollars by offering up personalized SKU- based incentives, deals, rebates,
local offers and promotions. Based in Menlo Park, CA, EcoRebates was founded
by internet software industry veterans Brett Battles and Nikita Tovstoles.

Contact Information:
Larry Costello             Elizabeth Axel
Sears Holdings Corp.       ECOREBATES
(847) 286-9036             1-800-765-8093 x704

SOURCE Sears Holdings Corporation

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