TripAdvisor Names Brian Schmidt As Vice President, Global CPC Sales

     TripAdvisor Names Brian Schmidt As Vice President, Global CPC Sales

PR Newswire

NEWTON, Mass., April 25, 2013

NEWTON, Mass., April 25, 2013 /PRNewswire/ --TripAdvisor^®, the world's
largest travel site, today announced the appointment of Brian Schmidt to the
position of vice president, global CPC sales. In the newly-created role, he
will oversee the global sales and account management team for TripAdvisor's
cost per click (CPC) business. Schmidt will report to Robin Ingle, the
company's senior vice president of sales.


"Brian brings a wealth of knowledge and experience to our growing sales team,"
said Ingle. "We look forward to his leadership as we continue to define and
re-define the marketing opportunities available for the hospitality industry
to engage our community of 200 million unique monthly visitors from around the

Schmidt joins TripAdvisor from Google, where he held various leadership roles
focused on scalable sales acquisition and growth. Prior to that, Schmidt held
several senior positions roles at iProspect, a leading search marketing
agency, and iPhrase Technologies, a venture-backed software start-up.

"It's an honor to join the TripAdvisor team in this new role and develop
comprehensive initiatives to build our partner base," said Schmidt. "As the
world's largest travel site, we help connect hospitality and leisure
businesses at the budding stage of a traveler's vacation, when they are
actively researching to plan and book the perfect trip."

Schmidt is a graduate of Middlebury College and has an MBA from the Tuck
School of Business at Dartmouth. He will be based in TripAdvisor's
headquarters in Newton, Massachusetts. For more information on TripAdvisor,

About TripAdvisor
TripAdvisor is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions. The sites operate in 30
countries worldwide, includingChina TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands:,,,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, March 2013

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

Contact: Alison Croyle, (617) 670-6737,
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