Manchester United Announces Sponsorship Deal with Social Gaming Partner
*Japanese company, gloops is the Club’s first social gaming partner
MANCHESTER, England -- April 25, 2013
Manchester United (NYSE:MANU) one of the most popular and successful sports
teams in the world today hosted a launch event to celebrate its new
sponsorship agreement with gloops, Japan’s leading social gaming company.
The new two year regional sponsorship will see gloops become the Club’s first
Official Social Gaming Partner, allowing them the right to create and
distribute a statistical based battle card social game in Japan.
Manchester United has almost 4 million followers in Japan and the addition of
gloops to the Club’s family of sponsors follows on from a number of
sponsorship agreements with some of the country’s most successful brands.
Founded in 2005, gloops was originally an advertising agency before
diversifying into the online social gaming industry. Much like Manchester
United, the company started from humble beginnings, employing just 6 people.
Now just 8 years on they employ over 600 across offices in Japan, the U.S. and
gloops has an annual turnover of ¥2.4 billion and produces 19 different games,
boasting over 18 million members in Japan. The company has also been awarded
one of the most prestigious social gaming awards in Japan
Manchester United Commercial Director, Richard Arnold comments:
‘Our partnership with gloops is a first for the Club and we are delighted that
they are now part of the Manchester United family. gloops is a market leader
in what is still very much an emerging industry. They are at the forefront of
social gaming’s development in Japan and we believe they can help the Club
deepen our engagement with many of our 4 million followers in Japan. This is a
very important territory for us, which is one of the reasons we chose to visit
Japan as part of our Tour 2013 and we are very pleased to be able to offer
fans innovative digital content from gloops.
‘We are delighted to see this partnership bring Manchester United closer to a
greater number of people through the distribution of new games and joint
corporate social responsibility (CSR) projects. I know the Manchester United
Foundation is keen to explore ways that it can work with gloops in this
gloops President Shinsuke Kawakata comments:
We are delighted to be launching our partnership with Manchester United, to
create new game titles for the Club’s millions of Japanese fans. As well as
providing sports themed content to our 18 million users, gloops has also been
an avid supporter of sports fans and athletes through our CSR programme, which
was launched last year. Through our CSR programme we have already offered our
local community tickets to baseball matches, as well as making donations to
the TOMODACHI Project, a Japan-US initiative under the public and private
About Manchester United
Manchester United is one of the most popular and successful sports teams in
the world, playing one of the most popular spectator sports on Earth. Through
our 135-year heritage we have won 60 trophies, enabling us to develop the
world’s leading sports brand and a global community of 659 million followers.
Our large, passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media & mobile,
broadcasting and match day.
About gloops, Inc.
gloops is a social application provider developing and operating social games,
in which users participate in the games while communicating with other
players. The company has developed and operated a range of social games
including the card battle games and sports games.
Manchester United Ltd
Kate Lowe, +44 (0) 161 868 8427
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