Dongbu HiTek Starts Volume Production of Ambient Light Proximity Sensor
(ALPS) Chips for Clairpixel Co., Ltd.
SEOUL, South Korea -- April 25, 2013
Dongbu HiTek today announced that it has begun volume production of Ambient
Light Proximity Sensor (ALPS) chips for Clairpixel Co., Ltd., a Korean company
specializing in single-chip image and motion sensor solutions for mobile,
automotive, medical and security applications. Leveraging Dongbu HiTek’s
specialized mixed-signal process, Clairpixel’s advanced ALPS chip is expected
to target the growing Chinese smart phone market.
“Clairpixel’s ALPS chip highlights the system-on-chip attributes of our
specialized 0.18um mixed-signal process,” said Jae Song, Dongbu HiTek EVP of
marketing. “We look forward to expanding our collaboration before year end to
add a color sensor function to this highly integrated chip design.” He
credited the rapidly rising adoption rate of ALPS chips to their ability to
extend battery life by optimizing screen brightness against ambient light.
“With the addition of a color sensor, ALPS will also be able to automatically
optimize color on large mobile screens while conserving battery power.”
According to recent market research from Gartner, Inc., worldwide smart phone
shipments are expected to more than double from about 718 million units last
year to more than 1.6 billion units in 2016. Over this same period, Chinese
smart phone shipments are forecast to rise from 25% to 33% of the total. Smart
phone manufacturers such as Huawei and ZTE Corporation are expected to lead
the expanding share of Chinese shipments. During the fourth quarter of 2012,
some estimates report that Huawei shipped nearly 5% the worldwide total giving
them the third largest market share worldwide.
About Dongbu HiTek
Dongbu HiTek Co., Ltd. specializes in developing superb analog and
mixed-signal processing technologies. The company adds high value to advanced
ICs with a processing portfolio that encompasses Analog CMOS, BCDMOS, High
Voltage CMOS, CMOS RF, CMOS Image Sensor (CIS), Display Driver IC (DDI), Touch
Screen Controller IC and NOR Flash technologies. With its best-in-class BCDMOS
technology, the company manufactures power management chips that serve
numerous applications ranging from home and handheld electronics to automotive
and industrial systems. Currently processing technologies at nodes ranging
from 0.35 microns to 90 nanometers, the company complements its world class
foundry capabilities with top quality design support, prototype verification
and packaging/module development. Headquartered in Seoul, Dongbu HiTek
publicly trades its stock under 000990 on the Korea Stock Exchange. For more
information, visit www.dongbuhitek.com.
Dongbu HiTek HQ
Kevin Lee, +82-32-680-4052
Dongbu HiTek USA
Elizabeth Estrella-Basilio, +1-408-238-8822
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