New Research Predicts 1 in 4 Samsung S4 Owners Will Damage Their New Phone
Within 12 Months
SquareTrade Study Reveals Brits and Americans Have Spent GBP 9.3
Billion on Damaged Smartphones With GPB 2.9B on Samsungs Alone
LONDON -- (Marketwired) -- 04/25/13 -- New research from
SquareTrade(R), the top-rated warranty provider, predicts that 1 in 4
Samsung Galaxy S(R)4 owners are likely to suffer from accidental
damage over the next 12 months. The prediction is based on extensive
SquareTrade research which shows that 29% of Samsung Galaxy owners in
the US and UK have experienced accidental damage in the last 12
months, with GBP 9.3bn being spent on damaged smartphones and GBP
2.9B on Samsung alone. The study of more than over 6,500 British and
US smartphone users combined the cost of repairs, replacements and
insurance deductibles for broken, crashed, knocked, and water-damaged
The new Samsung Galaxy S4 is predicted to sell 10 million units a
month(i) worldwide when it launches on the 27 April. In more
encouraging news for Samsung, the SquareTrade research also found
that 19% of Samsung owners had switched from the iPhone(R) to the
Korean handset manufacturer.
"There's no doubt that many of us will flock to the shops to start
our love affair with the new S4, but our research shows that months
of drops and spills are likely to put that relationship in danger,"
said Kevin Gillan, SquareTrade's managing director, Europe. "If you
buy a feature-rich phone and don't protect it, a cracked screen or
hardware fault could mean your expensive purchase won't be nearly as
much fun this time next year."
1. SquareTrade's 2013 Future Samsung Owners Survey
conducted in March 2013 using Google(R) Consumer Surveys.
SquareTrade's 2012 Android(TM) Accident Survey conducted in October
2012 using the world's largest panel provider, Survey Sampling
International. Feedback was collected from 2,200 current Android
smartphone users. Demographic quotas were used to ensure a
representative sample of smartphone users.
3. Overall cost
estimates were created using survey data and smartphone market size
estimates released by ComScore in May 2012.
SquareTrade is the top-rated protection plan trusted by millions of
happy customers for its fast and exceptional service. SquareTrade
protects mobile devices, laptops and tablets, and other consumer
electronics and appliances from malfunctions, accidental damage and
life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade
is designed for today's consumer and uses innovative technology to
deliver a zero hassle claims process. SquareTrade has more than
200,000 fans on Facebook, consistently wins industry awards and
receives thousands of 5-star reviews for its customer service. Top
retailers around the world offer SquareTrade, achieving a 200%
increase in sales on average and happier customers. SquareTrade's
rapid transformation of the warranty industry attracted one of the
largest private capital raises in 2012, with a $238 million round led
by Bain Capital and Bain Capital Ventures. Headquartered in San
Francisco and London, SquareTrade is privately held. For more
information, go to www.squaretrade.co.uk
SquareTrade is a registered trademark of SquareTrade, Inc. Google is
a registered trademark of Google Inc. Android is a trademark of
Google Inc. Samsung and Galaxy S are registered trademarks of Samsung
Electronics Co., Ltd. iPhone is a registered trademark of Apple, Inc.
All other company, brand and product names may be trademarks of their
(1) Survey responses for SquareTrade's 2013 Samsung Owners Survey
were collected from more than 900 respondents using Google's Pulse
Survey. SquareTrade's 2012 Android Accident Survey included more than
2,200 participants and was conducted using Survey Sampling
International. Demographic quotas were used to collect a
representative sample of smartphone users for both surveys. Overall
cost estimates were created using survey data and smartphone market
size estimates released by ComScore in May 2012.
(i) Trusted Reviews 25 January 2013 -
t: +44(0)20 7403 8878
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