Reston, Virginia Home to New Life Time Athletic Club
Opening of Life Time’s Newest Healthy Way of Life Destination Planned for
Location to Employ Approximately 300 Team Members
CHANHASSEN, Minn. -- April 25, 2013
Anticipation is building as Life Time – The Healthy Way of Life
Company^sm(NYSE:LTM) plans for a mid-September opening of its 114,000 square
foot, resort-like sports, professional fitness, family recreation and spa
destination in Reston, Virginia. The new Life Time Athletic club will mark the
Company’s fifth location in the Washington, D.C. area. A special Preview
Center now is open seven days a week to provide consumers with more
information and special pre-opening membership opportunities.
Life Time Athletic Reston will boast a comprehensive array of interest-driven
programs and studios, health, fitness and wellness services, and hundreds of
certified fitness professionals to help members — from kids to adults and
beginners to athletes — engage in their areas of passion, while achieving
their total health objectives, athletic aspirations and fitness goals all
under one roof.
“With our expansion in the Washington, D.C. area, we are excited to bring our
distinctive, full-service fitness, health and wellness offerings to the Reston
community,” says Jeff Zwiefel, executive vice president and chief of
operations. “Life Time stands in stark contrast to the typical “club” or “gym”
which offers little more than a roomful of fitness equipment at a low-cost
rate. Rather, we help our members set personalized goals and provide the right
tools, support and professional guidance to achieve their objectives smartly
During the next several months, Life Time Athletic Reston will add nearly 300
positions to serve members and operate the facility, which will include more
than 400 pieces of state-of-the-art cardiovascular and resistance training
equipment; an extensive free-weight area; personalized weight loss programs;
signature group exercise programs, including Strike, Core, and Total
Conditioning; Pilates, Cycle and LifePower Yoga studios; full-size basketball
courts; and large indoor and outdoor aquatics centers complete with two-story
outdoor waterslides, zero-depth-entry recreation pools, lap pools, interactive
children’s play areas, two whirlpools and an outdoor bistro.
In addition, Life Time Athletic Reston will feature the company’s newest
signature program for Kids, Life Time Kids Academy, a membership program for
kids ages 3-11, that provides access to eleven engaging classes designed to
help them discover their passions in the areas of mind and body, fitness and
agility, arts and culture, and life skills. Members’ children also receive two
hours of Fun Play per day with paid junior dues in the Interactive Child
Center, featuring a computer center, children’s activity areas and separate
infant playroom, as well as special programming including summer camps, school
break camp, Parent’s Night Out and more.
Life Time Athletic Reston features LifeSpa, which offers full-service hair,
nail and skin care services, and therapeutic massage, and LifeCafe, which
serves healthy food and beverages free of trans fats, bleached flours, and
artificial flavors, colors, preservatives and sweeteners.
Consumers who join Life Time receive complimentary towel and locker service,
an initial 14-day money-back guarantee and a month-to-month membership
The Life Time Athletic Reston Preview Center (and future club) is located in
the Lake Fairfax Business Park at 1757 Business Center Drive in Reston,
VA,20190. For more information, call 571-512-3500 or visit Life Time Athletic
Reston or the Life Time Athletic Facebook Page.
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their areas
of interest – or discovering new passions – both inside and outside of Life
Time’s distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a week.
The Company’s Healthy Way of Life approach enables customers to achieve this
by providing the best programs, people and places of uncompromising quality
and value. As of April 25, 2013, the Company operated 106 centers under the
LIFE TIME FITNESS^® and LIFE TIME ATHLETIC^SM brands in the United States and
Canada. Additional information about Life Time centers, programs and services
is available at lifetimefitness.com.
Life Time Fitness
Natalie Bushaw, 952-229-7007 or 612-812-0955
Jill Collins PR
Jill Collins, 703-716-0925 or 703-626-5797
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