Take a Whiff: Cintas Highlights 10 Fun Facts about Sense of Smell

  Take a Whiff: Cintas Highlights 10 Fun Facts about Sense of Smell

         Lesser-known facts to celebrate National Sense of Smell Day

Business Wire

CINCINNATI -- April 25, 2013

To celebrate National Sense of Smell Day on April 27, Cintas Corporation
(NASDAQ: CTAS) today announced 10 fun facts about humans’ sense of smell.
Sponsored by Sense of Smell Institute, National Sense of Smell Day aims to
educate and raise awareness about the power of scents. Odor control
specialists at Cintas highlighted facts to help organizations understand the
powerful role that scent plays within their facilities and how it impacts the
lives of building occupants each and every day.

“Since our sense of smell is highly linked to memory and perception,
businesses should implement programs that work to tackle malodors in restrooms
and other key areas of the facility,” said Dave Mesko, Senior Director of
Marketing and Strategy, Cintas Corporation. “Through cleaning programs and
odor-control products, businesses can ensure customers are constantly greeted
with a fresh scent and positive first impression.”

Cintas highlights the following fun facts about sense of smell:

1. Everyone has a unique odor identity similar to a fingerprint—no two people
smell the same way except identical twins.

2. The human brain can process roughly 10,000 different smells in an area the
size of a postage stamp.

3. A woman’s sense of smell is much stronger than a man’s.

4. A person’s sense of smell is weakest in the morning and the ability to
perceive odor increases throughout the day.

5. Approximately 80 percent of what we taste is actually qualified by our
sense of smell. This is why our taste is diminished during a cold or flu.

6. Prolonged exposure to unpleasant smells can actually impair your ability to
smell. Wearing a mask over the nose and mouth can help lessen the effects of

7. Smell has a very powerful link to memory and links to the emotional regions
of the brain more directly than other senses.

8. Our sense of smell is strongest in the spring and summer because of the
added moisture in the air. It is also stronger after exercising because of the
additional moisture in the nasal cavity.

9. Scent works in the opposite direction of other senses. With sight, sound
and taste, we identify the information first and then react emotionally. With
scents, we have an emotional reaction first and then identify the scent
shortly thereafter.

10. People can remember smells with 65 percent accuracy after a year, while
visual recall is about 50 percent after three months.

“A pleasant scent can signal powerful memories that bring us back to a great
experience—while a disagreeable odor can be offensive,” added Mesko. “The
facts about scent help businesses understand how critical this sense is for
customers and how it impacts overall perception of a facility.”

For more information about Cintas’ scent uniformity solutions, visit

About Cintas Corporation:

Headquartered in Cincinnati, Cintas Corporation provides highly specialized
services to businesses of all types primarily throughout North America. Cintas
designs, manufactures and implements corporate identity uniform programs, and
provides entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection products
and services and document management services for more than 1 million
businesses. Cintas is a publicly held company traded over the Nasdaq Global
Select Market under the symbol CTAS and is a component of the Standard &
Poor’s 500 Index.



Mulberry Marketing Communications
Courtney Scharff, 312-664-1532
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