Cabela’s® Announces Plans for Edmonton, Alberta, Canada, Store

  Cabela’s® Announces Plans for Edmonton, Alberta, Canada, Store

  Construction to begin this spring; doors scheduled to open in spring 2014

Business Wire

SIDNEY, Neb. -- April 25, 2013

Cabela’s Incorporated (NYSE:CAB), the World’s Foremost Outfitter® of hunting,
fishing and outdoor gear, announced today plans to bring the extraordinary
Cabela’s retail experience to customers in the north Edmonton, Alberta,
Canada, area.

Construction is scheduled to begin this summer and Cabela’s plans to open the
store in the spring of 2014. The 50,000-square-foot store will be located in
the Manning Town Centre located on Manning Drive in north Edmonton. It will be
Cabela’s second store in the Edmonton area, joining the 70,000-square-foot
location opened in 2011.

The store is expected to employ approximately 150 full-time, part-time and
seasonal employees. Most will come from Edmonton and the surrounding area.

“We’ve had great success in Edmonton thanks to the many outdoorsmen and women
across the region,” said Cabela’s Chief Executive Officer Tommy Millner. “This
store will provide a second convenient location for our loyal customers and
expands Cabela’s footprint in an area where outdoor recreation is placed at a
premium.”

The store will be built in Cabela’s next-generation Canada layout, designed to
surround customers in an outdoor-like experience with museum-quality wildlife
displays. In addition to thousands of quality outdoor products, the store will
include a large mountain replica, a Gun Library, Bargain Cave, Indoor Archery
Range and Fudge Shop.

Currently, Cabela’s operates 44 stores across North America, including three
in Canada – Winnipeg, Manitoba; the existing Edmonton location; and Saskatoon,
Saskatchewan. The company has announced plans to open an additional 13 stores
in 2013 and 2014, including a Regina, Saskatchewan, location this fall.

Also today, Cabela’s announced plans to open a 100,000-square-foot store in
Tualatin, Ore, in fall 2014.

Cabela’s stores showcase thousands of products, including hunting, fishing,
camping, hiking, boating and wildlife-watching gear, as well as clothing and
outdoor-themed gifts and furnishings. Cabela’s is famous for its strong brand
and world-renowned reputation for delivering quality merchandise, value and
legendary customer service.

The Manning Town Centre also includes Lowe’s Home Improvement and Marshalls
Department Store. Cameron Development Corp. of Edmonton, Alberta, is managing
the development.

                         About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s founding
in 1961, Cabela’s® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World’s
Foremost Outfitter®. Through Cabela’s growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit
card, which serves as its primary customer loyalty rewards program. Cabela’s
stock is traded on the New York Stock Exchange under the symbol “CAB”.

                Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are
"forward-looking statements" that are based on the Company's beliefs,
assumptions, and expectations of future events, taking into account the
information currently available to the Company. Such forward-looking
statements include, but are not limited to, the Company's statements regarding
opening a retail store in Edmonton, Alberta, Canada, in spring 2014 and
opening an additional 13 retail stores by the end of 2014. Forward-looking
statements involve risks and uncertainties that may cause the Company's actual
results, performance, or financial condition to differ materially from the
expectations of future results, performance, or financial condition that the
Company expresses or implies in any forward-looking statements. These risks
and uncertainties include, but are not limited to: the state of the economy
and the level of discretionary consumer spending, including changes in
consumer preferences and demographic trends; adverse changes in the capital
and credit markets or the availability of capital and credit; the Company's
ability to successfully execute its omni-channel strategy; increasing
competition in the outdoor sporting goods industry and for credit card
products and reward programs; the cost of the Company's products, including
increases in fuel prices; the availability of the Company's products due to
political or financial instability in countries where the goods the Company
sells are manufactured; supply and delivery shortages or interruptions, and
other interruptions or disruptions to the Company's systems, processes, or
controls, caused by system changes or other factors; increased or adverse
government regulations, including regulations relating to firearms and
ammunition; the Company's ability to protect its brand, intellectual property,
and reputation; the outcome of litigation, administrative, and/or regulatory
matters (including a Commissioner's charge the Company received from the Chair
of the U. S. Equal Employment Opportunity Commission in January 2011); the
Company's ability to manage credit, liquidity, interest rate, operational,
legal, and compliance risks; the Company's ability to increase credit card
receivables while managing credit quality; the Company's ability to securitize
its credit card receivables at acceptable rates or access the deposits market
at acceptable rates; the impact of legislation, regulation, and supervisory
regulatory actions in the financial services industry, including the
Dodd-Frank Wall Street Reform and Consumer Protection Act; and other risks,
relevant factors, and uncertainties identified in the Company's filings with
the SEC (including the information set forth in the "Risk Factors" section of
the Company's Form 10-K for the fiscal year ended December 29, 2012), which
filings are available at the Company's website at www.cabelas.com and the
SEC's website at www.sec.gov. Given the risks and uncertainties surrounding
forward-looking statements, you should not place undue reliance on these
statements. The Company's forward-looking statements speak only as of the date
they are made. Other than as required by law, the Company undertakes no
obligation to update or revise forward-looking statements, whether as a result
of new information, future events, or otherwise.

Contact:

Cabela’s Incorporated
Investor Contact: Chris Gay, 308-255-2905
Media Contact: Wes Remmer, 308-255-1244