Merchant Warehouse and LevelUp Announce $1 Million Development Fund

Merchant Warehouse and LevelUp Announce $1 Million Development Fund 
Will Support Development of Custom-Branded Mobile Payment Apps on the
LevelUp Platform 
BOSTON, MA -- (Marketwired) -- 04/25/13 --   Today, Merchant
Warehouse and LevelUp are announcing a $1 million co-sponsored
development fund, which will support the creation of custom-branded
mobile payment apps running on the LevelUp White-Label platform for
merchants around the country. Qualifying merchants will be able to
tap into the fund to sponsor 25 percent of the cost of a
custom-developed LevelUp White-Label mobile payment and loyalty app,
along with seamless integration with the Merchant Warehouse
Genius(TM) Customer Engagement Platform(TM). 
"More and more merchants are looking for ways to engage their
customer base across multiple channels," said Henry Helgeson, CEO of
Merchant Warehouse. "Mobile gives merchants a tremendous opportunity
to know their customers better than ever before. LevelUp and Merchant
Warehouse want to give more merchants the opportunity to extend the
reach of their brand and tap into a wealth of customer data to help
them grow their businesses." 
Merchants interested in participating in the development fund will
get financial backing from Merchant Warehouse and LevelUp to cover 25
percent of their development costs for a custom LevelUp White-Label
app. This mobile payment app combines the strength of a merchant's
brand with LevelUp's sophisticated mobile payment, loyalty and
security infrastructure. Merchants will also tap into the Merchant
Warehouse Genius platform, which allows them to use the power of the
customer data generated through their LevelUp White-Label app to
create a powerful long-term customer engagement strategy. 
Merchants can use Genius and LevelUp White-Label to gain visibility
into customers' spending patterns, set up targeted campaigns and
offers, drive new business and retain customers for the long haul.
Genius scales with merchants, letting them future-proof their
businesses by supporting all types of payment, mobile commerce and
loyalty technologies -- from traditional credit cards to EMV to
mobile payments including NFC and QR. 
"The Merchant Warehouse and LevelUp $1MM development fund is an
awesome opportunity for even more merchants to keep buil
ding brand
loyalty while growing their business," said Chris Mahl, chief revenue
and strategy officer at LevelUp. "Merchant Warehouse has been a key
partner in distributing the LevelUp platform to small businesses as a
part of our strategy to scale nationwide. LevelUp White-Label and the
Genius platform are a perfect pairing when it comes to getting a
mobile payment platform directly into the hands of the consumer,
while giving merchants the platform they need to make the customer
experience second-to-none." 
Merchants interested in participating in the Merchant Warehouse and
LevelUp co-development fund should email For companies attending the ETA 2013
Annual Meeting & Expo, please visit Merchant Warehouse at Booth 816. 
About Merchant Warehouse
 Merchant Warehouse is a recognized leader
in payment acceptance solutions and merchant services. With Merchant
Warehouse, merchants, agents, POS developers and VARs can achieve
strategic business advantage through the delivery of current and
emerging payment, offer and program solutions and merchant services
that dramatically enhance the merchant-customer experience. The
company's new Genius Customer Engagement Platform enables businesses
to always connect with customers in the most important place -- the
sale. A single, intuitive platform that integrates every transaction
technology, loyalty program and more, Genius ensures businesses never
lose a sale to lack of compatibility. Merchant Warehouse is one of
the fastest growing payment technology companies in North America.
For more information on Merchant Warehouse, visit 
About LevelUp
 LevelUp is a revolutionary new way to pay. Users pay
with their phone, saving time and money. Businesses pay 0% payment
processing fees and re-invest those savings into growing their
businesses by attracting new customers and bringing them back.
LevelUp is a part of SCVNGR, which is backed by Google Ventures,
Balderton Capital, Continental Advisors, Highland Capital, Transmedia
Capital and T-Venture, the venture arm of Deutsche-Telekom. 
Media Contacts
LaunchSquad for Merchant Warehouse and LevelUp
Kristin Allaben or Erica Orthmann
genius [at] launchsquad [dot] com or levelup [at] launchsquad [dot] com
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