New Research Predicts 1 in 5 Americans Will Buy New Samsung S4 and Six Million
Will Break It the First Year
SquareTrade Study Reveals Americans Have Spent $7.2 Billion on
Damaged Android Phones With $3.7 Billion on Samsungs Alone
SAN FRANCISCO, CA -- (Marketwired) -- 04/25/13 -- SquareTrade(R),
the top-rated protection plan trusted by millions of happy customers,
today announced new research predicting that one in five Americans
will buy the new Samsung Galaxy S(R)4 and one in four will break it
within the first twelve months. The study also found that Americans
have spent more than $7.2B on damaged Android(TM) phones including
Samsung, Motorola, LG and HTC since 2007, and $3.7B on Samsungs
alone. As Americans integrate their phones into an increasing number
of daily routines and habits, accidental damage is 10-13x more common
than loss and theft.(1)
The research goes on to reveal Samsung loyalists are far more
prepared than iPhone(R) users should an accident occur: they are 20%
more likely than Apple owners to purchase a protection plan of some
kind for their devices.
"Samsung continues to gain momentum in the market: 21% of Samsung
owners previously had iPhones but defected according to our
research," said Ty Shay, CMO at SquareTrade. "And while Samsung
owners seem to be savvier about protecting their devices, millions of
people will suffer the unexpected drops and spills that are so common
today, and discover that it's not $199 to replace their smartphone --
but instead between $500 and $700."
SquareTrade research data sources:
1. SquareTrade's 2013 Future
Samsung Owners Survey conducted in March 2013 using Google Consumer
Surveys. Feedback was collected from 1,000 consumers living in the
2. SquareTrade's 2012 Android Accident Survey conducted in
October 2012 using the world's largest panel provider, Survey
Sampling International. Feedback was collected from 2,000 current
Android smartphone users in the US. Demographic quotas were used to
ensure a representative sample of smartphone users.
estimates were prepared using survey data and smartphone market size
estimates released by ComScore in May 2012.
SquareTrade is the top-rated protection plan trusted by millions of
happy customers for its fast and exceptional service. SquareTrade
protects mobile devices, laptops and tablets, and other consumer
electronics and appliances from malfunctions, accidental damage and
life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade
is designed for today's consumer and uses innovative technology to
deliver a zero hassle claims process. SquareTrade has more than
200,000 fans on Facebook, consistently wins industry awards and
receives thousands of 5-star reviews for its legendary customer
service. Top retailers around the world offer SquareTrade, achieving
a 200% increase in sales on average and happier customers.
SquareTrade's rapid transformation of the warranty industry attracted
one of the largest private capital raises in 2012, with a $238
million round led by Bain Capital and Bain Capital Ventures.
Headquartered in San Francisco and London, SquareTrade is privately
held. For more information, go to www.squaretrade.com.
SquareTrade is a registered trademark of SquareTrade, Inc. Android is
a trademark of Google Inc. iPhone is a registered trademark of Apple,
Inc. Samsung Galaxy S is a registered trademark of Samsung
Electronics Co., Ltd.All other company, brand and product names may
be trademarks of their respective owners.
(1) Survey responses for SquareTrade's 2013 Future Samsung Owners
Survey were collected from more than 1,000 respondents using Google's
Consumer Surveys. SquareTrade's 2012 Android Accident Survey included
more than 2,000 participants and was conducted using Survey Sampling
International. Demographic quotas were used to collect a
representative sample of smartphone users for both surveys. Overall
cost estimates were created using survey data and smartphone market
size estimates released by ComScore in May 2012.
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