Expedia Releases New "Find Yours" Ads by Young Directors as Part of National
Film Festival for Talented Youth Sponsorship
World's largest youth film festival showcases films by directors 22 and under
BELLEVUE, Wash., April 25, 2013
BELLEVUE, Wash., April 25, 2013 /PRNewswire/ --Expedia.com®, the world's
largest online travel agency, today announced that it will be a presenting
sponsor at the 2013 National Film Festival for Talented Youth (NFFTY), the
premier showcase of the best young directors – aged 22 and younger – from
around the world. NFFTY is a festival put on by The Talented Youth, a
non-profit organization founded in 2007. The 2013 NFFTY festival is taking
place in Seattle, Washington, from April 25 through April 28, 2013.
Since Expedia and NFFTY's inaugural partnership in 2012, the relationship
continues to evolve. On opening night, Vic Walia, Senior Director of brand
marketing at Expedia.com will announce the company's role this year. Expedia
and NFFTY have selected five filmmakers to create 30 and 60-second "Find
Yours" videos, a series of stories as part of Expedia's broader campaign to
demonstrate that every trip is unique, thereby putting personal relevance and
emotion back into the travel space. The names of the filmmakers and the film
titles are listed below.
oAshton Kennedy: "Find Your Friendships"
oGigi Saul Guerrero: "Find Your Second Chance"
oJoel McCarthy: "Find Your New Memories"
oSean Drummond: "Find Your Awakening"
oZack Bernstein: "Find Your Love"
"We believe that travel perfectly lends itself to great story telling" said
Vic Walia, Sr. Director of brand marketing at Expedia. "Along with the NFFTY
organization, we selected five talented filmmakers, who we believe can best
showcase the transformative nature of travel. I am proud of the work and
think it really complements the Expedia "find yours" TV advertising campaign."
Each of the filmmakers will be considered to potentially create an Expedia
"Find Yours" commercial. Expedia encourages viewers to visit Expedia's
redesigned YouTube page April 25 – May 10 to show their support and vote for
their favorite NFFTY "Find Yours" film.
For this year's NFFTY festival, Expedia provided a travel fund for those who
otherwise would not be able to attend. Thus far, Expedia has funded festival
attendance for six people, traveling from as far away as South Africa, Norway,
Greece and India.
Jesse Harris, the Artistic Director and Founder of NFFTY, said, "We are so
excited to be working with Expedia again for this year's festival. Expedia has
gifted travel to many talented filmmakers that wouldn't otherwise have been
able to join us. We look forward to seeing what the filmmakers have put
together for Expedia this year."
For more information about the Expedia Film Contest, please visit the Expedia
media room or NFFTY, and be sure to follow along on Twitter @Expedia or
Expedia.com is the world's leading online travel site, helping millions of
travelers per month easily plan and book travel. Expedia.com
(http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology
and the widest selection of vacations, flights, hotels, rental cars, resorts,
cruises and in-destination activities, attractions, services and travel apps.
With the Expedia Best Price Guarantee, Expedia.com customers can get the best
rates available online for all types of travel. Whether you want to relax in
Turks and Caicos, explore Myrtle Beach or spring ski in Vail, we know every
trip and every traveler is unique and we want to help you Find Yours™.
Expedia, Expedia.com and the Airplane logo are trademarks or registered
trademarks of Expedia, Inc. in the U.S. and/or other countries. © 2013
Expedia, Inc. All rights reserved. CST # 2029030-50
Web site: http://www.expedia.com/
NFFTY is the largest and most influential film festival in the world for
filmmakers age 22 and under. NFFTY 2013 sponsors include Volvo Cars of North
America, Expedia, vitaminwater®, Chipotle and more. http://www.nffty.org.
Contact: Sarah Gavin, Expedia.com, 425-679-8917, firstname.lastname@example.org or Dave
McNamee, HL Group (for Expedia), 646-274-3635, email@example.com
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