Dollar General Honors Moms as “Every Day Heroes”

  Dollar General Honors Moms as “Every Day Heroes”

  Florida Mom Who Went from Farmworker to Educator Honored as National Hero

Business Wire

GOODLETTSVILLE, Tenn. -- April 25, 2013

In recognition of moms who do extraordinary things every day for their
families and communities, Dollar General® (NYSE: DG) is partnering with
Procter & Gamble to honor a Florida mom as its official Every Day Hero® for
May. As part of its Every Day Heroes program, Dollar General will feature
Maria Segura in a campaign thanking moms in Dollar General communities across
the country. Segura will be featured in a national marketing campaign,
including a spotlight in May on Oxygen’s “Live Out Loud” on-air vignette and
in People magazine.

Maria Segura is a Florida mom who went from migrant farmworker to educator and
is being honored in M ...

Maria Segura is a Florida mom who went from migrant farmworker to educator and
is being honored in May as Dollar General's Every Day Hero. (Photo: Business

Segura came to Florida from a family of immigrant farmworkers and with the
help of the Family Literacy Academy of Immokalee, a Barbara Bush Foundation
program, she has pursued her education. She has received her G.E.D and
Associate’s Degree and is now pursuing her bachelor’s degree in education, and
she also put two children through college.

“The Family Literacy Academy encouraged me to study hard and push myself. I
gained the confidence to change my life, and now I have the opportunity to
help others change theirs,” Segura said. “If I can help one person rise above
their circumstances and get ahead through literacy and education then
hopefully I have given back part of what I have been given through the Family
Literacy Program.”

Segura received her Child Development Associate Degree while she was working
as a Child Assistant at the Family Literacy Academy, and is now the Lead
Preschool Instructor for the program.

“Maria has become the heart and soul of the Family Literacy Academy and has
devoted so much of her time to visit our families and assist with any needs
they may have,” said Dee Siemianowski, Project Manager, The Family Literacy
Academy of Immokalee.

“Dollar General is pleased to honor moms everywhere through the Every Day
Heroes program,” said Todd Vasos, Dollar General’s executive vice president
and chief merchandising officer. “Maria truly embodies the Dollar General
Every Day Hero through her perseverance in the face of adversity and her
enduring commitment to family, education and volunteerism.”

Dollar General has a strong commitment to schools, after-school programs and
other literacy programs around the nation through its Dollar General Literacy
Foundation. The Foundation supports programs that help others improve their
lives through literacy and education.

In honor of Maria Segura and literacy volunteers everywhere, Dollar General is
making a $10,000 donation to the Family Literacy Academy to help the
organization fulfill its mission of providing full-service literacy to
farmworker families with young children.

And in celebration of moms everywhere Dollar General will offer its Facebook
fans an opportunity to create a custom “Moms Rule” photo that they can share
with their friends and families. For more information, visit

Dollar General has well-known brands like Olay, Vidal Sassoon, Secret and
Venus, and the P&G brandSAVER on April 28 offers additional opportunities to

About Dollar General Corporation

For over 70 years, Dollar General Corporation delivers value to shoppers by
helping them Save time. Save money. Every day!® by offering products that are
frequently used and replenished such as food, snacks, health and beauty aids,
cleaning supplies, basic apparel, house wares and seasonal items at low
everyday prices in convenient neighborhood locations. With 10,000 stores in 40
states, Dollar General has more retail locations than any retailer in America.
In addition to high quality private brands, Dollar General sells products from
America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark,
Unilever, PepsiCo, Kellogg's, Coca-Cola and more. Learn more about Dollar
General at

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.

About The Family Literacy Academy of Immokalee

The Family Literacy Academy of Immokalee was established in 2003 under Collier
County Housing Authority Land, Inc., a 501c3 organization. The Family Literacy
Academy of Immokalee provides full -service family literacy to farmworker
families with children birth to 5-years of age. The Academy has successfully
served over 300 families since 2003. Sessions run from August to June and
offer the four components of family literacy: parenting, child education,
parent and child time together, and adult education.

About the Barbara Bush Foundation

The Barbara Bush Foundation for Family Literacy was established in 1989 by
former First Lady Barbara Bush. The Foundation supports the growth of family
literacy programs across the country, having invested more than $50 million
across all 50 states. As a public charity committed to 100% literacy, the
Foundation fulfills its mission through support of programs that allow parents
and children to learn together.For more information about family literacy
visit the Foundation’s web site

This press release has an accompanying Smart Marketing Page providing further
details about the organization, products and services introduced above. You
can access the Smart Marketing Page via the following link:

Photos/Multimedia Gallery Available:



Blue Chip Marketing Worldwide
Iris Shaffer, 708-799-6284
Kathryn Hastie, 847-418-8098
Press spacebar to pause and continue. Press esc to stop.