Casio Unveils Premier Timepiece In Its EDIFICE Collection

          Casio Unveils Premier Timepiece In Its EDIFICE Collection

ERA200DB-1AV Provides Perfect Blend of Style and Cutting-Edge Technology

PR Newswire

DOVER, N.J., April 25, 2013

DOVER, N.J., April 25, 2013 /PRNewswire/ --Casio America, Inc. is pleased to
announce a new timepiece in its popular EDIFICE men's watch collection, the
ERA200DB-1AV. With advanced technological features and sophisticated style,
Casio's ERA200DB-1AV is designed for both professional and personal lifestyles
making it the ideal addition to any man's wardrobe.

"We are proud to introduce the ERA200DB-1AV, as it complements a wide array of
styles, while offering the best capabilities from basic timekeeping to compass
and thermometer functionality," said Shigenori Itoh, Chairman and CEO of Casio
America, Inc. "The ERA200DB-1AV further exemplifies Casio's dedication to
providing consumers with the boldest, cutting-edge timepieces in the

Bounded by a striking stainless steel band, the ERA200DB-1AV's watch face
boasts red and white accents with a black ion plated bezel. With just a tilt
of the user's wrist, the ERA200DB-1AV provides powerful illumination from its
white auto LED light enabling greater visibility within dark environments.
Outfitted with smaller motors and sensor, the ERA200DB-1AV cuts the compasses
power consumption by up to 90 percent.

Equipped with Casio's Twin Sensor Technology, the ERA200DB-1AV offers both a
digital compass and thermometer. The digital compass has a graphic display and
needle indicator that guides users directionally. By pressing the compass
button, the watch will take directional readings each second for 20 seconds,
as well as store bearing readings for later use. Also equipped with a thermo
sensor, the ERA200DB-1AV provides users with temperature readings making it
easy to plan daily activities.

With a tachymeter on the inner bezel and 1/100^th second chronograph, users
can compute speed based on travel time and distance. Additionally, this new
timepiece features a variety of other functions including water resistance up
to 100 meters, four daily alarms and world time for 48 cities + UTC.

Casio's ERA200DB-1AV will be available at select retailers' nationwide
beginning in June 2013 for an MSRP of $350. For additional information on
Casio's EDIFICE Chronograph Watch Collection, please visit

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to fulfill its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information, visit

SOURCE Casio America, Inc.

Contact: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000,,; or S. Vander Schans, CASIO
AMERICA, INC., (973) 361-5400,
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