Agreement to represent The Wine Group brands in Canada
TORONTO, April 25, 2013 /CNW/ - Corby Distilleries Limited and The Wine Group
LLC announced today that they have entered into an agreement providing Corby
the exclusive rights to represent The Wine Group brands in Canada for the next
five years, effective as of April 1, 2013 in Quebec and May 15, 2013 for all
Under the agreement, Corby will represent all The Wine Group brands, including
Cupcake Vineyards, Big House Wine Co., Cocobon, Concannon Vineyard, Grayfox
Vineyards and Mogen David Wine Co. The portfolio, which is primarily
positioned in the growing market for premium wine brands sourced from the
world's most important growing regions, offers strong diversity in style and
price points relevant for today's millennial wine consumer.
"We are delighted to partner with The Wine Group in Canada and excited to work
on these dynamic brands. Their range effectively doubles our wine market share
and provides an excellent complement to our existing successful premium wine
portfolio that includes Jacob's Creek, Stoneleigh, Graffigna, and Campo Viejo.
This important agreement reinforces our position as a key supplier in both
premium spirits and wine", said Patrick O'Driscoll, Corby's President and
Chief Executive Officer.
"We are excited to align with Corby, who shares our passion for delivering
unbeatable brand value and continuous innovation to consistently exceed our
customer's expectations. We look forward to taking the premium wine brands of
The Wine Group to new levels of success in the dynamic and important Canadian
market," said Fritz Lance, The Wine Group's President of International and
"The Wine Group's decision to entrust us with their brands is a recognition of
the increasing expertise that Corby has built in this sector," added Mr.
Corby is a leading Canadian marketer and distributor of spirits and imported
wines. Corby's portfolio of owned-brands includes some of the most renowned
brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice
vodka and McGuinness liqueurs. Through its affiliation with Pernod Ricard
S.A., a global leader in the spirits and wine industry, Corby also represents
leading international brands such as ABSOLUT vodka, Chivas Regal, The
Glenlivet and Ballantine's Scotch whiskies, Jameson Irish whiskey, Beefeater
gin, Malibu rum, Kahlúa liqueur, Mumm champagne, and Jacob's Creek, Wyndham
Estate, Stoneleigh, Campo Viejo and Graffigna wines. Corby was named one of
the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada
in both 2012 and 2013. The existing Voting Class A Common Shares and
Non-voting Class B Common Shares of the Company are traded on the Toronto
Stock Exchange under the symbols CDL.A and CDL.B, respectively. For further
information, please visit our website: www.corby.ca.
About The Wine Group
The Wine Group is a leading producer and marketer of table wines in the United
States. Founded in 1981 and based in California, The Wine Group is the world's
third largest wine producer by volume and the world's most cost- and
carbon-efficient vintner. The Wine Group's global portfolio includes Cupcake
Vineyards, Big House Wine Co., Cocobon, Concannon Vineyard, Grayfox Vineyards,
Mogen David Wine Co. and many other brands.
This press release contains forward-looking statements, including statements
concerning possible or assumed future results of Corby's operations.
Forward-looking statements typically are preceded by, followed by or include
the words "believes", "expects", "anticipates", "estimates", "intends",
"plans" or similar expressions. Forward-looking statements are not guarantees
of future performance. They involve risks, uncertainties and assumptions and,
as such, the Company's results could differ materially from those anticipated
in these forward-looking statements. Accordingly, readers should not place
undue reliance on forward-looking statements. All financial results are
reported in Canadian dollars.
Media inquiries Corby: Amandine Robin, Manager, Communications
Investor inquiries Corby: John Leburn, Vice-President & Chief Financial
Media inquiries The Wine Group: Kimberly Geluz
Image with caption: "Patrick O'Driscoll, Corby's President and Chief Executive
Officer (left), and Fritz Lance, The Wine Group's President of International
and Alliances (right). (CNW Group/Corby Distilleries Limited)". Image
SOURCE: Corby Distilleries Limited
To view this news release in HTML formatting, please use the following URL:
CO: Corby Distilleries Limited
NI: FBR FOD ORDER ADV
-0- Apr/25/2013 15:32 GMT
Press spacebar to pause and continue. Press esc to stop.