Canon U.S.A., Ron Howard and Bryce Dallas Howard Announce “Project Imaginat10n” Film Contest Where Five Consumer-Directed

  Canon U.S.A., Ron Howard and Bryce Dallas Howard Announce “Project
  Imaginat10n” Film Contest Where Five Consumer-Directed Films Will Premiere
  at the “Project Imaginat10n” Film Festival in Fall 2013

Now the Public Can Select 10 of the Winning Photos from Project Imaginat10n to
 Inspire Short Films, the same Creative Exercise as Eva Longoria, Jamie Foxx,
                 James Murphy, Georgina Chapman and Biz Stone

Business Wire

MELVILLE, N.Y. -- April 25, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the
“Project Imaginat10n” Film Contest, which will provide the public with a
unique opportunity to showcase their creativity and storytelling abilities by
taking a seat in the director’s chair.

Helmed by Ron Howard and Bryce Dallas Howard, filmmakers of all skill levels
will each have the chance to embark on the same creative exercise as five
celebrity directors – Eva Longoria (film and TV actress), Jamie Foxx (Academy
Award® winner), Biz Stone (co-founder of Twitter), Georgina Chapman (designer
and co-founder of Marchesa) and James Murphy (founder of LCD SOUNDSYSTEM) –
all of whom are directing short films inspired from ten Project Imaginat10n
winning photographs.

Selecting from the same pool of 91 winning photos, the challenge is to create
a short film inspired by ten crowdsourced photos and based on ten storytelling
themes: Character, Mood, Goal, Backstory, Setting, Obstacle, Relationship, The
Unknown, Time and Discovery. The Discovery photo will be the same in each
film, “Discovering limits,” as selected by Ron Howard as a thematic tie. All
91 photos can be seen at imagination.usa.canon.com.

In 2011, Bryce Dallas Howard took part in a similar creative endeavor,
“Project Imagin8ion,” where she was mentored by her father, Ron Howard, to
create a short film inspired by photographs. After selecting eight winning
photos, Bryce directed “when you find me,” an award-winning film about two
sisters whose childhood bond is tested by a tragedy they are too young to
understand.

As the first “graduating” director of the Project Imagin8ion experiment, Bryce
will utilize her experience from “when you find me,” to act as a mentor for
other filmmakers – speaking at select film schools and revealing her tips in
an online webisode series, “Bryce’s Project Imaginat10n Film Contest
Tutorial.”

“Directing ‘when you find me’ was one of the most creatively rewarding
endeavors of my career.In addition tothe amazingexperienceof being
mentored by my dad,the chance to collaborate with such a vast community of
artists and photographers was game changing andchallenged the veryparadigm
ofthefilmmaking I had grownaccustomedto,” said Bryce Dallas Howard.“My
hope for the Project Imaginat10n film contest is that aspiring filmmakers will
feel empowered to showcase their work and explore their own creativity. I’m
thrilled to have this opportunity to engage with thefilmmakersand support
them as they embark on this powerful odyssey into creativity and
collaboration.”

Submissions will begin on June 4, 2013 at imagination.usa.canon.com (see
Official Rules for details). A panel of judges will select twenty finalist
films based on overall technical quality, originality, use of imagination and
impression. Bryce Dallas Howard and Ron Howard will then select the final five
winning films and package them with the five celebrity-directed films as “A
Ron Howard Presentation.” All ten films will be showcased at Canon’s Project
Imaginat10n Film Festival in fall 2013.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss.

ABOUT RON HOWARD

Ronald William “Ron” Howard is an American actor, director and producer. He
came to prominence as a child actor, playing Opie Taylor in the sitcom The
Andy Griffith Show for eight years, and later as the teenaged Richie
Cunningham in the sitcom “Happy Days” for six years. He made film appearances
in “American Graffiti” in 1973 and, while starring in “Happy Days,” he also
made “The Shootist” in 1976, as well as making his directorial debut with the
1977 comedy film “Grand Theft Auto.” He left “Happy Days” in 1980 to focus on
directing, and has since gone on to direct several films, including the
Oscar®-winning “Cocoon,” “Apollo 13,” “Frost/Nixon,” and “How the Grinch Stole
Christmas.” Ron won the Academy Award® for “A Beautiful Mind” as the director
and also producer of the film. In 2003, he was awarded the National Medal of
Arts.

ABOUT BRYCE DALLAS HOWARD

Bryce Dallas Howard has quickly become one of Hollywood’s most versatile and
dynamic young talents both on screen and behind the camera. The actress most
recently starred as the villainous “Hilly” in Tate Taylor’s big screen
adaptation of Kathryn Stockett’s bestselling novel “The Help”. Other recent
films include“50/50,” Clint Eastwood’s “Hereafter,” “The Twilight Saga:
Eclipse,” “Spider-Man 3,” and “Terminator: Salvation.” Her breakout role was
starring in M. Night Shyamalan's “The Village” and she earned a Golden Globe
nomination for herperformancein Kenneth Branagh's “As You Like It.”
Expanding her creative reach beyond acting, Howard produced Gus Van Sant’s
“Restless.” She is the founder and owner of the productioncompanyNine Muses
Entertainment under which she currently has several projects in development.
Howard made her 2006 directorial debut with the short film “Orchids.” In 2011,
she directed theexperimentalcollaborativeshort film “whenyou find me”
presented by Canon. Most recently, Howard directed one of five short films
included in The Lifetime Original Movie event “Call Me Crazy: A Five Film.”
The anthology, from a team of executive producers including Jennifer Aniston,
features five interwoven stories about mental illness.

                                    # # #

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

Contact:

Canon U.S.A. website:
http://www.usa.canon.com
For sales information/customer support:
1-800-OK-CANON
ccenter@cits.canon.com
or
Editorial Contacts:
Canon U.S.A., Inc.
Melissa Moritz, 516-328-4553
mmoritz@cusa.canon.com
or
Alliance
Courtney Engel, 212-546-2372
cengel@alliance-agency.com
 
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