Rancher's Reserve Beef Cup Takes to the Circuit for 2013 Season

       Rancher's Reserve Beef Cup Takes to the Circuit for 2013 Season

PR Newswire

NASHVILLE, Tenn., April 25, 2013

NASHVILLE, Tenn., April 25, 2013 /PRNewswire/ --As summer grilling season
heats up, the country's collective taste buds will turn to steak. This year,
world-class barbeque professionals from the Kansas City Barbeque Society will
be challenged to create their best and most creative top sirloin dishes for
fame and fortune in the Rancher's Reserve^® Beef Cup. The Rancher's Reserve
Beef Cup will be featured at 10 select KCBS competitions across the nation.

As a KCBS fifth category competition, Rancher's Reserve beef is giving
barbeque competitors the opportunity to prove their beef mastery, using an up
to 6 pound top sirloin cut purchased from a Safeway retailer.

"The world of competition barbeque is exploding in popularity, and Rancher's
Reserve beef is excited to be partnering with some of the best culinary
professionals that KCBS has to offer," said Jim Sheeran, Vice President,
Corporate Meat Merchandising for Safeway, Inc. "We're looking forward to
seeing the amazing recipes and dishes created using our versatile and
flavorful top sirloin cut."

The Kansas City Barbeque Society is the world's largest organization of
barbeque and grilling enthusiasts with more than 16,000 global members and 400
sanctioned contests from coast-to-coast throughout America.

"We're extremely excited about the return of the Rancher's Reserve Beef Cup,"
said Carolyn Wells, Executive Director of the Kansas City Barbeque Society.
"The Rancher's Reserve Beef Cup will allow KCBS competitors the ability to win
bonus prize money at each tour event and collect points for the grand prize at
the end of the year. It's excitement and fun all year long."

To participate in the Rancher's Reserve Beef Cup, competition barbeque teams
must first be enrolled in one of the 10 designated KCBS sanctioned regional
events included in the Rancher's Reserve Beef Cup series – beginning May 10,
in Long Beach, Calif., at the West Coast BBQ Classic, and culminating in Las
Vegas, Nev., at the World Food Championships on Nov. 7. Up for grabs this year
is a piece of the $21,000 total prize purse and serious Beef Cup bragging
rights.

To view the schedule or learn more information about the Rancher's Reserve
Beef Cup, visit: kcbs.us/rancherspoints.php

About Rancher's Reserve

Rancher's Reserve^® TenderBeef is a beef brand available exclusively at
Safeway stores. The brand is guaranteed to be tender or Safeway will refund
your money back.

Safeway Inc. is a Fortune 100 company and one of the largest food and drug
retailers in North America, based on sales. The company operates 1,641 stores
in the United States and western Canada and had annual sales of $44.2 billion
in 2012. Learn more atwww.Safeway.com.

About the Kansas City Barbeque Society

THE KANSAS CITY BARBEQUE SOCIETY (KCBS), a nonprofit organization dedicated to
promoting and enjoying barbeque, is the world's largest organization of
barbeque and grilling enthusiasts with over 16,000 members worldwide.

KCBS sanctions more than 400 barbeque contests coast-to-coast throughout
America. From volunteering to actual event production, our members also offer
assistance to civic and charitable organizations who organize events.

Contact: Jeff Morris
615-297-6886
jeffm@mmacreative.com

SOURCE Kansas City Barbeque Society
 
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