CPRS Toronto Recognizes the Best Public Relations Campaigns at the 2013 ACE Awards

CPRS Toronto Recognizes the Best Public Relations Campaigns at the 2013 ACE 
Awards 
TORONTO, ONTARIO -- (Marketwired) -- 04/24/13 --  
Editors Note: There are two photos associated with this press
release. 
The Canadian Public Relations Society (CPRS) Toronto honoured the
best in the Toronto PR industry this evening at the annual Achieving
Communications Excellence (ACE) Awards gala. Held at the Arcadian
Court, the ceremony acknowledged and celebrated the accomplishment of
PR professionals in Toronto and the GTA. 
"ACE awards are given to those who have positively influenced the PR
industry with exceptional communications campaigns," said Vincent
Power, APR, president, CPRS Toronto. "Many outstanding submissions
were received this year, and with the help of our judging panel, we
were able to select the best of the best in Toronto public
relations." 
The ACE Awards concluded with the presentation of the two most
prestigious awards: Best PR Campaign of the Year and Best Creative PR
Campaign of the Year. Argyle Communications received top prize of PR
Campaign of the Year for the exceptional strategic planning and
execution of the 30% off Ontario Tuition campaign and the Best
Creative PR Campaign of the Year was awarded to Strategic Objectives
for the innovation and creativity behind the 100th birthday of Oreo
celebrations. 
"The ACE Award recipients are selected by a judging panel of seasoned
PR professionals," said Heather Agnew, ACE Awards chair, CPRS
Toronto. "Being recognized by industry peers with an ACE Award is a
symbol of quality and mutual respect amongst Toronto's PR community." 
The 2013 ACE Award recipients include: 
Best PR Campaign 


 
--  Argyle Communications and Free for All - 30% off Ontario Tuition

 
Best Creative PR Campaign 


 
--  Strategic Objectives and Mondelez Canada - 100th Birthday of Oreo

 
Leadership Awards 


 
--  Lois Marsh Award: John Muldoon, APR 
--  PR Professional of the Year: Cathy Cowan, Cowan & Company Communications
    Inc. 
--  Volunteer of the Year: Heather Agnew, RBC 
--  CPRS Toronto Young PR Professional of the Year: Adrian Seeley, PRAXIS 
--  CPRS Toronto Public Relations Student of the Year: Hannah Sunderani,
    Centennial College

 
Media Relations - Budget Over $50,000 
Gold 


 
-
-  Strategic Objectives and Mondelez Canada - 100th Birthday of Oreo 
--  Argyle Communications - The Canadian Pain Summit

 
Silver 


 
--  Kraft Canada and Edelman - MiO Trick Squirts 
--  Revera Inc. and Environics Communications - Thought Leadership - The
    Revera Reports 
--  LOFT and Edelman - LOFT Canada Launch 
--  Novo Nordisk Canada and GCI Group Canada - Igniting the VA Dialogue 
--  NATIONAL Public Relations - P.F. Chang's Canadian Launch 
--  NATIONAL Public Relations - Capital One Credit Education Week 
--  DDB Public Relations - autoTRADER.ca: The Most Cars in One Place 
--  Shaw Media and Edelman - The Real Housewives of Vancouver Campaign 
--  APEX Public Relations and George Brown College - George Brown College
    Waterfront Campus

 
Bronze 


 
--  APEX Public Relations, Morin Public Relations and Walmart Canada - Mom
    of the Year Award 
--  APEX Public Relations and Kao Canada - John Frieda Precision Foam Colour
--  Environics Communications - The Talk 
--  Citizen Optimum / Future Shop - Future Shop Holiday 2012 
--  eBay and Edelman - eBay Canada 2012 Holiday program 
--  Kraft Canada and Edelman - Kraft Food for Families 
--  NATIONAL Public Relations and Direct Impact - Ford of Canada Power of
    Choice Campaign 
--  Argyle Communications and PC Financial - PC Canadian Family Finance
    Series

 
Media Relations - Budget under $50,000 
Gold 


 
--  APEX Public Relations and Nike Canada - Sustainable Olympic Track
    Uniforms

 
Silver 


 
--  TD and Paradigm PR - Credit Cards & You 
--  energi PR - MFPA: Canvassing the Country 
--  APEX Public Relations and Nestle Canada - Nestle Assorted Paints the
    Town Red 
--  PRAXIS - Lifesaving Society: Swim to Survive+ 
--  Argyle Communications and Staples Canada - Back to School with Staples 
--  Fleishman-Hillard Toronto - One Direction 1D World Toronto 
--  SiriusXM and NATIONAL Public Relations - SiriusXM's Siriusly Sexy Survey

 
Bronze 


 
--  APEX Public Relations and Kao Canada - Summer Beauty with John Frieda
    and Jergens 
--  Citizen Optimum - ACE Bakery Canada's Best Sandwich 
--  TD and Paradigm PR - TD Educates About Cyber Fraud

 
Best Use of Special Events. 
Gold 


 
--  RONA Inc. and MSL Canada - The Nature of Colour 
--  DDB Public Relations - Subaru's BRZ Scorches the Competition

 
Silver 


 
--  Citizen Optimum / IKEA Canada -  IKEA Winnipeg Store Opening 
--  PRAXIS - CCMadMen Event

 
Bronze 


 
--  APEX Public Relations and Kao Canada - YWCA Facility gets a Makeover 
--  PRAXIS - Dean and Todd's Banff Ice Party at Blue Mountain 
--  PRAXIS - CARSTAR Dirty Car Art Exhibit

 
New Product or Service Launch Campaign of the Year 
Gold 


 
--  Energizer Personal Care - Launch of Schick Hydro Silk 
--  McDonald's Restaurants of Canada Ltd. - Our Food. Your Questions.

 
Silver 


 
--  Shaw Media - Continuum Series Launch Campaign 
--  Kraft Canada and Edelman - MiO Trick Squirts 
--  Kaiser Lachance Communications - Sears Canada LOOK! Report Launch 
--  NATIONAL Public Relations - P.F. Chang's Canadian Launch 
--  APEX Public Relations and Kao Canada - Biore Welcomes You (Back) to Your
    20s

 
Bronze 


 
--  APEX Public Relations and Nike Canada - Measuring Movement to Make Life
    a Sport. 
--  Ketchum PR Canada and Philips Canada - Philips Sonicare Diamond Clean
    Launch

 
Employee Communications Campaign of the Year 
Silver 


 
--  Toronto Hydro-Electric System Limited - Grow Your Mo' for Movember
    Campaign 
--  Bombardier - Employee Communications Campaign of the Year Bombardier
    Aerospace Toronto Site

 
Community Relations Campaign of the Year 
Gold 


 
--  Argyle Communications and Free For All - 30% Off Ontario Tuition

 
Silver 


 
--  Citizen Optimum - Hyundai Hockey Helpers 
--  Argyle Communications - The Crosstown and the Community

 
Bronze 


 
--  Ontario Tire Stewardship, OARA and Environics Communications - Ontario
    Tire Stewardship and OARA: Annual Tire Take Back Events 
--  PRAXIS - The Courvoisier Collection 
--  Environics Communications and Stewardship Ontario - Make the Drop,
    Battery Recycling Program

 
Best Digital Communications Campaign of the Year 
Silver 


 
--  Energizer Personal Care and Paradigm PR - Playtex Gentle Glide
    Communications 
--  Unilever Canada and Edelman - Salty's Missing Again's Digital Journey 
--  Kraft Canada and Edelman - Kraft Foods DessertCentre.ca Program

 
Best Use of Communication Tools (Internet, A/V, Research &
Measurement, Print and Publications) 
Gold 


 
--  Environics Communications and Pfizer Consumer Healthcare - Advil
    Nighttime Year II

 
Brand Development Campaign of the Year 
Gold 


 
--  McDonald's Restaurants of Canada Ltd. - Our Food. Your Questions.

 
Silver 


 
--  Environics Communications - airmilesshops.ca Holiday Campaign 
--  PRAXIS - Canadian Club 2013 Brand Development

 
Bronze 


 
--  Veritas Communications Inc. - SUBWAY Restaurants Commit to Fit 
--  Environics Communications - Panasonic Cooking Canada Campaign 
--  Randstad and MSL Canada - Randstad: 2013 Public Relation
s Program 
--  Ketchum PR Canada and Philips Canada - Philips Consumer Lighting
    Campaign 
--  Citizen Optimum - ACE Bakery Canada's Best Sandwich 
--  NATIONAL Public Relations - Hankook Tire Canada, The Road to the Top 
--  PRAXIS - Pepsi Ultimate Taste Challenge 
--  Real Estate Council of Ontario - RECO's Consumer Awareness Campaign

 
Crisis or Issues Management Campaign of the Year 
Bronze 


 
--  MAVERICK- Crisis at Toronto Eaton Centre

 
Best Student PR Campaign of the Year 
Gold 


 
--  Talk is Cheap 5.0 Team, Centennial College - Talk is Cheap 5.0

 
Silver 


 
--  BraveArt Committee, Centennial College - BraveArt 
--  Cheryl, Hannah, Kassandra, Jessica & Brittany, Centennial College - 
    It's Your Moment LGFB Fashion Show

 
The Canadian Public Relations Society is a national professional
organization focused on establishing and upholding educational and
ethical standards in Public Relations. CPRS Toronto is one of the
largest local societies with nearly 600 members. For more
information, please visit: http://www.cprstoronto.com. 


 
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To view the second photo associated with this press release, please
visit the following link:
www.marketwire.com/library/20130424-cprs0424photo2px800.jpg.
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Contacts:
For more information or to schedule an interview,
please contact: CPRS Toronto ACE Awards Committee
Nicole Laoutaris
Lead, ACE Marketing/Communications
ace@cprstoronto.com
www.cprstoronto.com