HomeAway & Gogobot Present Insider Guides: Custom Online Guidebooks from
Vacation Rental Owners for Authentic Local Experiences
AUSTIN, Texas & SAN FRANCISCO -- April 25, 2013
HomeAway, Inc. (NASDAQ: AWAY), the world’s leading online marketplace of
vacation rentals, and Gogobot, the world’s fastest-growing source of authentic
travel advice, together today launch Insider Guides, which leverages tips and
recommendations from individual vacation rental owners for destinations on the
HomeAway® sites, HomeAway.com® and VRBO.com®.
Insider Guides is a social sharing feature that lets individual vacation
rental owners create a customizable, online guidebook to provide their guests
with recommendations to their favorite local restaurants, attractions and
activities. Insider Guides combine the property owners’ local expertise with
Gogobot’s rich destination content, photos, reviews and social functionality
from more than 2.5 million contributing members. The guidebooks give travelers
a first-hand perspective on what to do in popular vacation spots, hotbed
cities and even the most remote destinations.
Insider Guides examples on HomeAway.com and VRBO.com:
While millions of travelers come to VRBO.com and HomeAway.com every month to
find unique villas, homes and places to stay while on vacation, finding
restaurants, attractions and activities is often one of the biggest hassles in
the trip-planning process. Insider Guides addresses that by unlocking the
deep, local knowledge of the HomeAway.com and VRBO.com owners.
The owners listing on HomeAway.com and VRBO.com may easily update their
information to reflect seasonality or trending hotspots as well as print their
Insider Guides to keep as a local information resource in their home.
Travelers may also seamlessly sync the guides with their mobile device via
Gogobot’s iOS™ and Android™ mobile applications for easy access to the
information, enabling access to on-the-go maps, directions, phone numbers and
other vital information while they explore the destination.
“I love the idea that HomeAway’s Insider Guides provides travelers with
trusted, local advice,” says HomeAway Chief Executive Officer and Co-founder
Brian Sharples. “As a vacation rental owner, I’ll use the product to showcase
the hidden gems around my home that aren’t found in any guidebook. Near my
vacation home in Colorado, families and groups can find the most popular ski
slopes, but what about the little known mom-and-pop restaurant that serves the
best food in town? That’s what Insider Guides provides our travelers.”
“At its core, Gogobot is about connecting people with trusted information to
help them plan their next trip,” says Gogobot Chief Executive Officer and
Co-Founder Travis Katz. “Insider Guides is a natural extension of this vision
– enabling HomeAway.com and VRBO.com travelers to not only browse hundreds of
thousands of vacation rental listings, but also discover authentic travel
experiences curated by the individuals who best know the area around each
To see a video about HomeAway Insider Guides, go to: http://bit.ly/14KLC3O
Gogobot is where people who love to travel share their insider tips and access
the travel advice of friends and others to discover, plan and book the perfect
trip. By connecting via Facebook and/or Twitter, users receive a personalized
list of travel recommendations and can share their experiences across their
social networks. Users can book a hotel or restaurant directly through the
site via partners including Expedia, Booking.com, Kayak, Priceline and
Founded in November 2010 by Travis Katz and Ori Zaltzman, Gogobot has raised
$19 million from leading venture investors, including Battery Ventures,
Redpoint Ventures and Innovation Endeavors. Gogobot is headquartered in Menlo
Park, California, and also has an international office in London.
Gogobot for iPhone and iPod Touch is available for free from the iTunes App
Store and for Android at Google Play.
HomeAway, Inc., based in Austin, Texas, is the world’s leading online
marketplace of vacation rentals, with sites representing over 742,000 paid
listings of vacation rental homes in 171 countries. HomeAway® offers an
extensive selection of vacation rental homes that provide travelers with
memorable experiences and benefits, especially more room to relax, for less
than the cost of traditional hotel accommodations. The company also makes it
easy for vacation rental owners and property managers to advertise their
properties and manage bookings online. The HomeAway portfolio includes the
leading vacation rental websites HomeAway.com, VRBO.com and
VacationRentals.com in the United States; HomeAway.co.uk and
OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr
and Homelidays.com in France; HomeAway.es in Spain; AlugueTemporada.com.br in
Brazil; and HomeAway.com.au in Australia.
In addition, HomeAway operates BedandBreakfast.com, the most comprehensive
global site for finding bed-and-breakfast properties, providing travelers with
another source for unique lodging alternatives to chain hotels. For more
information about HomeAway, please visit www.HomeAway.com.
Photos/Multimedia Gallery Available:
Adam Annen, 512-505-1548
Public Relations Manager
Mark de la Viña, 415-282-4795
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