ADP(R) Opens Digital Marketing Innovation Center in Downtown Detroit

ADP(R) Opens Digital Marketing Innovation Center in Downtown Detroit 
ADP Contributes to Downtown Revitalization With 150 New Jobs
Leveraging the Region's Automotive DNA 
HOFFMAN ESTATES, IL -- (Marketwired) -- 04/25/13 --  ADP Digital
Marketing, a business unit of ADP Dealer Services, Inc. and the
global leader in digital solutions for automotive manufacturers and
their dealer networks, has opened a Digital Marketing Innovation
Center in downtown Detroit and will initially be hiring approximately
150 digital marketing professionals over the next few months. The
facility will house data scientists, digital advertising
professionals, web technologists and digital marketing consultants.
The Innovation Center will work with both manufacturer (OEM) and
dealer clients to design, deliver and support multichannel hyperlocal
digital marketing solutions connecting national advertising with
local dealer sales. The decision to locate the facility followed a
nation-wide site evaluation which Detroit won based on the quality of
local talent, their passion for the automotive industry, and the
opportunity for close collaboration with automotive manufacturers and
their agencies. 
ADP Digital Marketing focuses on providing digital advertising
solutions that complement manufacturer campaigns by delivering
seamless consumer experiences for in-market shoppers across the
internet, efficiently connecting shoppers with dealers and their
inventory. This is accomplished with a proprietary hyperlocal
advertising platform that can supplement national messaging with
individual dealer branding while dynamically optimizing multiple
digital channels for thousands of dealers and local markets. ADP
Digital Marketing supports the online shopping process of over 5
million consumers every week, serving results for over 500 million
vehicle inventory searches a year, working with a majority of US
franchised automotive dealers. 
"Innovation comes from great talent with a passion for their work
collaborating intimately with clients," said John Holt, Senior Vice
President of ADP Digital Marketing. "We located our Innovation Center
in Detroit because these elements come together in a powerful brew to
help us extend our technology leadership and deepen client
relationships." 
ADP's commitment to downtown Detroit was supported by a Michigan
Business Development Program incentive. "We have been pleased with
the assistance and collaboration provided by the State of Michigan in
the site selection process," said John Holt. "The state has created a
welcoming environment for business investment and job growth." 
"This welcome decision by ADP is a vote of confidence in the future
of Detroit and our state," said Gov. Rick Snyder. "I applaud the
company for committing to this impressive investment. Michigan is the
comeback state and the hundreds of new jobs resulting from ADP's
expansion will keep us moving in the right direction." 
ADP's Digital Marketing Innovation Center will open in May in a
downtown Detroit location. Hiring has started and applicants are
encouraged to visit the Careers and Culture section of Cobalt.com --
http://www.cobalt.com/careers-culture/ -- to learn about the company
and job opportunities. 
About ADP
 ADP(R) (NASDAQ: ADP), with more than $10 billion in
revenues and approximately 600,000 clients, is one of the world's
largest providers of business outsourcing and human capital
management solutions. Leveraging over 60 years of experience and a
global footprint spanning more than 40 countries, ADP offers a wide
range of human resource, payroll, talent management, tax and benefits
administration solutions from a single source, and helps clients
comply with regulatory and legislative changes, such as the 
Affordable Care Act (ACA). ADP's easy-to-use solutions for employers
provide superior value to companies of all types and sizes. ADP is
also a leading provider of integrated computing solutions to auto,
truck, motorcycle, marine, recreational vehicle, and heavy equipment
dealers throughout the world. For more information about ADP or to
contact a local ADP sales office, reach us at 1.800.225.5237 or visit
the company's Web site at www.adp.com. 
About ADP Digital Marketing
 ADP Digital Marketing, a business unit
of ADP Dealer Services, provides digital marketing solutions to a
majority of US automotive dealers and manufacturers, and is North
America's leading provider of automotive marketing services through
its Cobalt and Dealix units. For over 17 years, ADP Digital
Marketing's mission has been to help automobile dealers and
manufacturers increase their retailing effectiveness and
profitability. It is a comprehensive set of highly effective and
efficient marketing solutions and services, delivering seamless
shopping experiences to consumers, and high quality sales
opportunities to dealers. Visit Cobalt.com or Dealix.com. 
Contact:
Chris Reed
ADP Digital Marketing 
(503) 699-1806
chris.reed@ADP.com 
 
 
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