Bell and Bell Aliant taking the conversation on the road - Clara's Big Ride
for Bell Let's Talk
HALIFAX, April 25, 2013 /CNW/ - Bell Aliant, in partnership with Bell, today
announced Clara's Big Ride for Bell Let's Talk, a national bicycle tour by
Clara Hughesin support of mental health. The tour begins in March of 2014
and will span more than 100 days, 12,000 kilometres and every province and
territory of Canada ending in Ottawa on Canada Day, 2014. Bell Aliant will be
working with local community organizations to promote Clara's Big Ride and
encourage more conversations about mental health.
Bell Let's Talk national spokesperson and six-time Olympian Clara Hughes will
ride across the country, inviting people to join the mental health discussion,
while sharing her own story of a struggle with depression during her athletic
"I'm incredibly excited about bringing even more Canadians into the Bell Let's
Talk conversation - the schools, community groups and hometown champions that
are really moving mental health forward," said Clara. "I'm looking forward to
meeting people across Canada, hearing about their challenges and successes,
sharing our stories and embracing new ideas and opportunities in mental
health. I can't think of a better way to meet people, from the cities to the
coasts to Canada's North, than getting on my bike and taking to the roads of
this beautiful country."
"This tremendous initiative gives us an opportunity to build on the progress
we have made in the fight against the stigma surrounding mental illness, and
accelerate that progress in the communities we serve," said Karen Sheriff,
Bell Aliant President and CEO. "Clara's Big Ride will build on the 2013
success of Bell Let's Talk Day and rally Canadians to take the conversation
about mental health to the next level."
Clara's Big Ride for Bell Let's Talk is supported by Canada's leading mental
health organizations. Bell Let's Talk is also proud to announce BMO, Canadian
Tire, Samsung and CTV as the first National Partners of Clara's Big Ride for
Bell Let's Talk.
The Ride will be a catalyst for new events, partnerships and fundraising where
every dollar stays in the community for local mental health initiatives. The
ride will reach more than 60 per cent of the population, including all three
Northern Territories. Extensive plans are already underway to engage with
local, regional and national organizations to create hundreds of community
Making a difference includes bringing the next generation into the
conversation. Schools across the nation will have the opportunity to talk
directly with Clara about new ideas to grow the conversation about mental
health in their own communities. The Ride will also work with communities to
develop their own Bell Let's Talk events, an unprecedented opportunity for
local mental health groups to raise funds and awareness for their programs.
Share in the ride at Bell.ca/ClarasBigRide
Every Canadian can participate in Clara's Big Ride for Bell Let's Talk through
community events and social media. For more information, please visit
Bell.ca/ClarasBigRide or follow the latest news on Facebook at
Facebook.com/BellLetsTalk or on Twitter at @Bell_LetsTalk.
Clara's Big Ride builds on the growing success of Bell Let's Talk Day when
Clara led millions in talking about mental illness to end the stigma resulting
in a total of 96,266,266 calls, texts, tweets and Facebook shares by
Canadians. This translated into an additional $4,813,313.30 in funding for
mental health programs. Bell has now committed a total of $62,043,289.30 to
Canadian mental health.
The largest-ever corporate commitment to Canadian mental health, the Bell
Let's Talk initiative was launched in 2010 to drive action in mental health
based on 4 pillars: Anti-stigma, care and access, research, and workplace best
practices. To learn more about Bell Let's Talk, please visit Bell.ca/LetsTalk.
About Bell Aliant
Bell Aliant (TSX: BA) is one of North America's largest regional
communications providers and the first company in Canada to cover an entire
city with fibre-to-the-home (FTTH) technology with its FibreOP services.
Through its operating entities, it serves customers in six Canadian provinces
with innovative information, communication and technology services including
voice, data, Internet, video and value-added business solutions. Bell Aliant's
employees deliver the highest quality customer service, choice and
Christine Manore Bell Aliant Corporate Affairs 888-845-3171
SOURCE: BELL ALIANT INC.
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