Bell and Bell Aliant taking the conversation on the road - Clara's Big Ride for Bell Let's Talk

Bell and Bell Aliant taking the conversation on the road - Clara's Big Ride 
for Bell Let's Talk 
HALIFAX, April 25, 2013 /CNW/ - Bell Aliant, in partnership with Bell, today 
announced Clara's Big Ride for Bell Let's Talk, a national bicycle tour by 
Clara Hughesin support of mental health. The tour begins in March of 2014 
and will span more than 100 days, 12,000 kilometres and every province and 
territory of Canada ending in Ottawa on Canada Day, 2014. Bell Aliant will be 
working with local community organizations to promote Clara's Big Ride and 
encourage more conversations about mental health. 
Bell Let's Talk national spokesperson and six-time Olympian Clara Hughes will 
ride across the country, inviting people to join the mental health discussion, 
while sharing her own story of a struggle with depression during her athletic 
career. 
"I'm incredibly excited about bringing even more Canadians into the Bell Let's 
Talk conversation - the schools, community groups and hometown champions that 
are really moving mental health forward," said Clara. "I'm looking forward to 
meeting people across Canada, hearing about their challenges and successes, 
sharing our stories and embracing new ideas and opportunities in mental 
health. I can't think of a better way to meet people, from the cities to the 
coasts to Canada's North, than getting on my bike and taking to the roads of 
this beautiful country." 
"This tremendous initiative gives us an opportunity to build on the progress 
we have made in the fight against the stigma surrounding mental illness, and 
accelerate that progress in the communities we serve," said Karen Sheriff, 
Bell Aliant President and CEO. "Clara's Big Ride will build on the 2013 
success of Bell Let's Talk Day and rally Canadians to take the conversation 
about mental health to the next level." 
Clara's Big Ride for Bell Let's Talk is supported by Canada's leading mental 
health organizations. Bell Let's Talk is also proud to announce BMO, Canadian 
Tire, Samsung and CTV as the first National Partners of Clara's Big Ride for 
Bell Let's Talk. 
The Ride will be a catalyst for new events, partnerships and fundraising where 
every dollar stays in the community for local mental health initiatives. The 
ride will reach more than 60 per cent of the population, including all three 
Northern Territories. Extensive plans are already underway to engage with 
local, regional and national organizations to create hundreds of community 
events. 
Making a difference includes bringing the next generation into the 
conversation. Schools across the nation will have the opportunity to talk 
directly with Clara about new ideas to grow the conversation about mental 
health in their own communities. The Ride will also work with communities to 
develop their own Bell Let's Talk events, an unprecedented opportunity for 
local mental health groups to raise funds and awareness for their programs. 
Share in the ride at Bell.ca/ClarasBigRide 
Every Canadian can participate in Clara's Big Ride for Bell Let's Talk through 
community events and social media. For more information, please visit 
Bell.ca/ClarasBigRide or follow the latest news on Facebook at 
Facebook.com/BellLetsTalk or on Twitter at @Bell_LetsTalk. 
Clara's Big Ride builds on the growing success of Bell Let's Talk Day when 
Clara led millions in talking about mental illness to end the stigma resulting 
in a total of 96,266,266 calls, texts, tweets and Facebook shares by 
Canadians. This translated into an additional $4,813,313.30 in funding for 
mental health programs. Bell has now committed a total of $62,043,289.30 to 
Canadian mental health. 
The largest-ever corporate commitment to Canadian mental health, the Bell 
Let's Talk initiative was launched in 2010 to drive action in mental health 
based on 4 pillars: Anti-stigma, care and access, research, and workplace best 
practices. To learn more about Bell Let's Talk, please visit Bell.ca/LetsTalk. 
About Bell Aliant
Bell Aliant (TSX: BA) is one of North America's largest regional 
communications providers and the first company in Canada to cover an entire 
city with fibre-to-the-home (FTTH) technology with its FibreOP services. 
Through its operating entities, it serves customers in six Canadian provinces 
with innovative information, communication and technology services including 
voice, data, Internet, video and value-added business solutions. Bell Aliant's 
employees deliver the highest quality customer service, choice and 
convenience. 
Christine Manore Bell Aliant Corporate Affairs 888-845-3171 
mediarelations@bellaliant.ca 
SOURCE: BELL ALIANT INC. 
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CO: Bell Let's Talk
ST: New Brunswick
NI: TLS INTERNET SOF INTERNET HEA CHARITY  
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