Nike, NASA, US State Department & USAID Seek Innovations to Revolutionize Sustainable Materials

  Nike, NASA, US State Department & USAID Seek Innovations to Revolutionize
  Sustainable Materials

 Nike hosts LAUNCH 2020 Summit to collaborate across the system of materials

Business Wire

BEAVERTON, Ore. -- April 25, 2013

LAUNCH members NIKE, Inc. (NYSE:NKE), NASA, the U.S. Agency for International
Development and the U.S. Department of State convened 150 materials
specialists, designers, academics, manufacturers, entrepreneurs and NGOs this
week to catalyze action around one of the world’s biggest challenges – the
sustainability of materials and how they are made.

Nike VP Sustainable Business & Innovation Hannah Jones on stage at LAUNCH
Summit. (Photo: Business W ...

Nike VP Sustainable Business & Innovation Hannah Jones on stage at LAUNCH
Summit. (Photo: Business Wire)

NIKE, Inc. President & CEO Mark Parker kicked off the two-day LAUNCH 2020
Summit stressing the importance of innovation and collaboration.

“Innovation is most powerful when it’s activated by collaboration between
unlikely partners, coupled with investment dollars, marketing know-how and
determination,“ Parker said. “Now is the time for big, bold solutions.
Incremental change won’t get us where we need to go, fast enough or at a scale
that makes a difference.”

Through a unique, multi-year incubation process, LAUNCH will uncover
innovations in sustainable materials that can have a major impact on people
and the planet.

The summit also unveiled the LAUNCH 2013 Challenge Statement, an open call for
innovation to transform the system of producing fabrics. LAUNCH 2013 is open
to individuals and teams. In August the 10 strongest innovations will be
selected and participants will take part in an immersive program to provide
access to capital, creativity and capacity.

Materials have a significant impact on the planet. It is estimated that around
150 billion garments were produced around the world in 2010 and by 2015 the
global apparel industry is expected to produce more than 400 billion square
meters of fabric every year – enough to cover the state of California.

Nike VP of Sustainable Business and Innovation Hannah Jones said: “About 60
percent of the environmental footprint of a pair of Nike shoes is embedded in
the materials used to make them. When you multiply that across our business,
and across the industry, it’s clear that innovation in sustainable materials
is a huge opportunity, not just for Nike, but for the world.”

Also speaking at the LAUNCH 2020 Summit was Joan Benoit Samuelson, the first
woman to win an Olympic gold medal in the Women’s Marathon in 1984, and Ron
Garan, Astronaut and LAUNCH Innovator. They both shared their passion for the
environment and their unique view on the need for collaboration to achieve
seemingly impossible goals.

Three years ago LAUNCH selected and helped accelerate Ron Garan’s innovation
on clean water. Independent of his work with NASA, Garan developed a concept
to deliver clean water, energy and sanitation to poor communities, through the
combination of sustainable development and carbon credits. As part of the
LAUNCH process Garan was exposed to experts with the investment dollars and
business acumen to bring the innovation to life. The Carbon for Water project
has now successfully distributed 1 million filters that provide clean water to
4.5 million people in Kenya.

For further details on the LAUNCH Challenge for 2013 and to apply online
please register first at:

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities.
Wholly-owned Nike subsidiaries include Converse Inc., which designs, markets
and distributes athletic lifestyle footwear, apparel and accessories and
Hurley International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more information, visit and follow @Nike.


Founded in 2010 as a strategic collaboration between NASA, Nike, the U.S.
Department of State and the U.S. Agency for International Development (USAID),
LAUNCH identifies and supports visionaries whose ideas, technologies or
programs have the potential to create a better world. Through a series of
meetings, events and an annual forum, LAUNCH has successfully introduced
innovations that are solving urgent challenges facing our society.

Successful innovations from previous LAUNCH challenges include:

Carbon For Water: delivering the technology to provide access to clean water
to 4.5 million people in Kenya.

Gram Power: providing thousands of people in India with affordable, renewable

Bioneedle: a biodegradable, implantable needle that delivers vaccines and
dissolves in the body, allowing for mass distribution and minimal waste.

For more information, including multi-media materials, please visit:

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NIKE, Inc.
Nike Communications
Del Hudson, 503-671-5711
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