Malaria No More Announces Innovative Partners For Its 'Power Of One' Malaria Campaign

 Malaria No More Announces Innovative Partners For Its 'Power Of One' Malaria
                                   Campaign

Novartis, Alere, Time Warner, Twitter, and more sign on to help close malaria
testing and treatment gaps in Africa

PR Newswire

NEW YORK, April 25, 2013

NEW YORK, April 25, 2013 /PRNewswire-USNewswire/ -- Malaria No More announced
today, World Malaria Day, that some of the world's most innovative companies
have signed on for the Power of One campaign, which will use the latest
social, mobile, and e-commerce technologies to rally the global public to
close malaria testing and treatment gaps in Africa.

A child dies every minute from malaria, making it one of the top killers of
children worldwide. Every dollar donated to the Power of One campaign will
fund a full course of life-saving treatment for each child diagnosed with a
case of malaria. The campaign aims to accelerate progress in malaria and close
the Africa treatment gap, of approximately 436 million treatments, between now
and the end of 2015. This will be achieved through direct donations that
complement existing government commitments along with efforts to increase both
public and private investment in the fight against malaria. Power of One will
launch to the public in the fall.

Power of One is supported by significant commitments from Novartis (NYSE:
NVS), the world's leading provider of malaria treatments, and Alere Inc.
(NYSE: ALR), the world's leading provider of rapid diagnostic tests for
several chronic and infectious diseases, including malaria. Through the
partnership, Novartis will donate up to three million full courses of its
pediatric antimalaria drug and will support the campaign financially over the
next three years. Alere will donate two million rapid diagnostic tests over
the next two years to accurately diagnose the disease in sub-Saharan Africa.

"We believe that this innovative campaign will help speed malaria
elimination," said Joseph Jimenez, Novartis Chief Executive Officer. "Novartis
has been striving towards this goal for more than a decade, and we just
reached the milestone of providing 600 million treatments without profit to
patients in malaria-endemic countries. No one should die from malaria today."

"We are very excited to support the Power of One campaign and play a leading
role in combating one of the world's most dangerous infectious diseases," said
Alere CEO, Ron Zwanziger. "Reliable diagnostics are critical to the
achievement of this goal, enabling health workers to identify cases of malaria
within a matter of minutes and ensuring that therapy is appropriately
targeted. Alere's mission is to improve individual health outcomes on a
worldwide scale, and this partnership with Malaria No More provides one
example of how we're able to accomplish that."

Power of One is the result of collaboration between Malaria No More, a
nonprofit organization, and West, a marketing strategy and creative group
founded by former Apple marketing executive Allison Johnson. Havas Worldwide
(NYSE: HAVS) has signed on to help lead creative development and production,
and Blue State Digital, a recognized leader in online fundraising, advocacy,
social networking, and constituency engagement is applying lessons from the
Obama campaign to this global grassroots issue.

Malaria No More CEO Martin Edlund said, "The Power of One campaign has the
potential to revolutionize the way the consumer public and corporations engage
with global issues. We are extremely proud to welcome Novartis, Alere and the
other forward-thinking corporate and media partners who have signed on to help
us end malaria deaths one dollar and one child at a time."

Additional campaign partners include media leaders Time Warner Inc. (NYSE:
TWX) and News Corporation, who will contribute in-kind media placement, and
Home Box Office, Inc. (HBO), which lent its new film MARY AND MARTHA to an
innovative opportunity to contribute malaria treatments. For every video view
of HBO Films' MARY AND MARTHA trailer today, World Malaria Day, Malaria No
More will provide a full course of treatment for a child with malaria up to
50,000 treatments. The film, which began airing on HBO on April 20th, tells
the story of two mothers who lose children to malaria.

The Power of One also brings in technology innovator Twitter. Their
contributions to the initiative will be announced later this year. The
campaign is receiving additional financial support from Newman's Own
Foundation.

For more information about the Power of One campaign, visit www.Po1.org.

About Malaria No More
Malaria No More is determined to end malaria deaths. We're helping the world
get it done by engaging leaders, rallying the public, and delivering
life-saving tools and education to families across Africa. Founded in 2006 by
business leaders Ray Chambers and Peter Chernin, Malaria No More is working to
create a world in which no one dies from a mosquito bite. For more
information, visit www.MalariaNoMore.org.

About Power of One
Power of One will offer the global public and corporations the opportunity to
help end malaria deaths one dollar and one child at a time. Every dollar
donated will fund a full course of life-saving treatment for each child
diagnosed with a case of malaria. Malaria No More is grateful for the support
and contributions of Power of One corporate partners including Novartis,
Alere, News Corporation, Time Warner, Twitter, and more. Additional
information is available at www.Po1.org.

Press Contacts:
Erica Lichtenberger
Malaria No More
212-710-5891
erica@malarianomore.org

Cristin Klein
Sunshine Sachs
212-691-2800
klein@sunshinesachs.com

SOURCE Malaria No More

Website: http://www.malarianomore.org
 
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