Ortega® Named Official Partner of Six Flags and Presenting Sponsor of Cinco de
GRAND PRAIRIE, Texas, April 25, 2013
GRAND PRAIRIE, Texas, April 25, 2013 /PRNewswire/ --Six Flags Entertainment
Corporation (NYSE: SIX), the world's largest regional theme park company, and
B&G Foods, Inc., today announced a new multi-year relationship with the Ortega
brand as the Official Nacho Cheese Sauce of Six Flags and presenting sponsor
of Cinco de Mayo at participating theme parks.
On May 5, 2013, Six Flags will celebrate Cinco de Mayo at participating theme
parks with a special in-park Fiesta Hour, where guests can enter themed
challenges for a chance to win prizes. The day will end with a special
Coasters After Dark event where select rides will remain open after the park
closes for guests with a valid event wristband. To receive a wristband, guests
can print an official Ortega Cinco de Mayo voucher prior to their visit and
exchange it on May 5 at a designated location inside the park while supplies
last. Six Flags guests can also obtain an event wristband when they purchase
any food item with Ortega Nacho Cheese from designated food locations inside
the park on May 5.
Cinco de Mayo will be promoted in-park via Six Flags Out of Home and Digital
Networks and sixflags.com, and throughout multiple in-market touch points
including social media and press. Ortega will also promote the event via their
social channels and encourage consumers everywhere to participate in the
Ortega Mexican Meals Made Easy™ game, Taco Authentico, for a chance to win
valuable prizes including coupons for Ortega products, tickets to Six Flags
theme parks, and a grand prize, a fly-away trip for four to any Six Flags
theme park in the United States.
"Our family-friendly theme parks are the perfect venue for Ortega to reach its
core audience and their products allow us to continue to provide our guests
with the highest quality of brands,"said Adam Cross, vice president of
corporate alliances, Six Flags. "We look forward to the growth of our
partnership for years to come."
As the Official Cheese Sauce of Six Flags, Ortega will have branded signage at
food locations where cheese sauce is sold, as well as brand messaging across
the Six Flags Media Networks with out-of-home signage, digital advertising and
banner placement on sixflags.com throughout the season. Ortega will also
promote a special discount offer at retail on select product packaging.
Visit www.sixflags.com/CincoDeMayo for additional event details and to print
an Ortega Cinco de Mayo voucher.
About Six Flags Entertainment Corporation:
Six Flags Entertainment Corporation is the world's largest regional theme park
company with$1.1billion in revenue and 18parks across the United States,
Mexico and Canada. For more than 50 years, Six Flags has entertained millions
of families with world-class coasters, themed rides, thrilling water parks and
unique attractions including up-close animal encounters, Fright Fest^®and
Holiday in the Park^®.
About B&G Foods:
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, shelf-stable foods across
the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey,
B&G Foods' products are marketed under many recognized brands, including
Ac'cent, B&G, B&M, Baker's Joy, Brer Rabbit, Cream of Rice, Cream of Wheat,
Devonsheer, Don Pepino, Emeril's, Grandma's Molasses, JJ Flats, Joan of Arc,
Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, New York
Style, Old London, Ortega, Polaner, Red Devil, Regina, Sa-son, Sclafani, Sugar
Twin, Trappey's, Underwood, Vermont Maid and Wright's. B&G Foods also sells
and distributes two branded household products, Static Guard and Kleen Guard.
SOURCE Six Flags Entertainment Corporation
Contact: Sandra Daniels, Six Flags Entertainment Corporation, +1-972-595-5178,
firstname.lastname@example.org, Ortega, Allison+Partners, Anna Stock-Matthews,
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