Cisco Enhances Its Videoscape Architecture in India With Video Delivery Platform From Apalya Technologies

Cisco Enhances Its Videoscape Architecture in India With Video Delivery 
Platform From Apalya Technologies 
NEW DELHI, INDIA -- (Marketwired) -- 04/24/13 --  Cisco (NASDAQ:
CSCO) has added live TV and mobile video capabilities to its Cisco
Videoscape(TM) architecture by integrating the Video Delivery
Platform from Apalya Technologies Private Limited, a leading managed
service provider of video streaming to telecom operators, handset
manufacturers and content owners. This capability was demonstrated
last week at the Cisco Video Summit in New Delhi, an annual event for
the company's customers and partners in the cable and broadcast
To demonstrate Cisco's commitment to delivering best-of-breed
solutions to multi-system operators (MSOs) in India, who operate
multiple cable or direct-broadcast satellite television systems,
Cisco has also made an investment in Apalya. This investment was done
along with existing investors IDGVI (IDG Ventures India), IUVP (Indo
US Venture Partners) and Qualcomm. 
With the uptake of 3G services in the country and the introduction of
4G services, the demand for data and video, on mobile, is growing
significantly. According to the Cisco(R) Visual Networking Index
(VNI), global mobile data traffic will grow 13-fold from 2012 to
2017, reaching 11.2 exabytes per month in 2017, and mobile video will
represent 66% of all mobile data traffic. In India, video is expected
to be 40% of mobile data traffic by 2016, up from 15% at the end of
Apalya's Video Delivery Platform, based on the Videoscape(TM)
architecture, optimizes the content to be suitable for viewing on all
screens, integrating it with content from mobile operators, content
owners and mobile advertisers, and creating new revenue streams
across the new media value chain.  
"Video is a key priority for Cisco, and we have been investing in
innovative technologies to enhance the delivery of quality video
content across platforms. We are excited to work together with Apalya
to drive innovation in the intersection of Mobility and TV Video
delivery. With capabilities across cloud, networks and clients, the
integrated Cisco Videoscape and Apalya solution will enable MSOs to
efficiently manage over-the-top content by taking advantage of their
ing one/two way HFC infrastructure to deliver an improved video
on demand services to consumers. This will help them monetize their
infrastructure and generate new revenue streams in the post
digitisation era," said Vish Iyer, director, SP Video Architecture,
Asia Pacific, Japan and Greater China, Cisco  
Vamshi Krishna, CEO and founder, Apalya Technologies Private Limited,
said: "We are delighted to work along with Cisco. Cisco's experience
and leadership in the global telecom and media ecosystem will be
invaluable in our quest to expand into international markets." 
"As the shift towards viewing video content on mobile is gaining
momentum, we need to invest in solutions that can enhance the quality
of the content, without making it too expensive for consumers. Our
endeavour would be to gain competitive advantage in the LTE era while
continuing our focus on 2.5G / 3G users," Vamshi added. 
Apalya is a pioneer and leader in mobile TV and Video streaming in
India with the world's largest content bouquet of 200 plus channels.
It has a customer base of more than 15 million users and serves more
than 200 million minutes of video viewings across mobile and
broadband infrastructure including mobile phones & tablets, mobile
broadband and fixed line broadband. Host of 3 seasons of IPL and
recent T20 and ODI World Cup, Apalya has managed to touch the
sporting lives of millions of mobile fans across India. Apalya
currently has the distinction of powering all mobile service
providers in India along with strong partnerships with OEMs. 
About Apalya
 Apalya Technologies Private Limited, formed in 2005, is
India's leading managed service provider of video streaming to all
the leading telecom operators, handset manufacturers and content
owners helping them take advantage of the growing demand for Live
Television, events and video on demand in the mobile space. Apalya's
Video Delivery Platform optimises the content to be suitable for
viewing on all screens, seamlessly integrating with mobile
advertising and creating new revenue streams across the New Media
value chain. 
Apalya currently aggregates premium entertainment content over 120
linear channels, catch up and on demand content owners including
music and full movies from all leading Broadcasters, content owners
and labels in the country and globally.  
About Cisco
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