Celebrity Nail and Trend Expert Katie Cazorla Launches Her Revolutionary, One Step Nail Gel Color System on ShopNBC

Celebrity Nail and Trend Expert Katie Cazorla Launches Her Revolutionary, One 
Step Nail Gel Color System on ShopNBC 
The Exclusive Worldwide Debut Will Be Available on-Air and Online
Tuesday, April 30 
MINNEAPOLIS, MN -- (Marketwired) -- 04/24/13 --  Multichannel
electronic retailer ShopNBC (www.shopnbc.com), announces the
exclusive worldwide launch of a revolutionary, one step gel nail
color system by celebrity nail and trend expert Katie Cazorla on
April 30. Cazorla, owner of the Los Angeles-based nail boutique The
Painted Nail and star of the reality TV show Nail Files, will
demonstrate her Color Flash Instant Gel Nail Color device, which
offers viewers an easy and affordable way to get professional quality
gel nail color at home. Launching as the network's Today's Top Value
on Tuesday, April 30 at midnight ET, the product will be featured as
part of Cazorla's new ShopNBC show, #HollywoodTrends(TM) with Katie
"I am thrilled to have the exclusive worldwide launch of my
revolutionary system on ShopNBC," said Katie Cazorla. "When
developing this product, I wanted to create an easy, one step
solution to getting salon-quality gel nail color at home. And I did
just that. ShopNBC's viewers will be amazed at how quick and easy my
system is -- simply paint on my specially-formulated gel nail polish,
cure under the LED lamp and voila, flawless nails in seconds!"  
Trusted by some of Hollywood's biggest stars, Cazorla brings ShopNBC
her sparkling personality and expert tips on how to get
Hollywood-looking nails without the high cost of visiting the salon.
Her passion for nails has earned her numerous television appearances,
magazine interviews, and most notably, a reality television show
featuring her salon. Following the latest nail trends, her new Color
Flash Instant Gel Nail Color device gives customers professional
quality gel nail manicures or pedicures at home in one easy step. 

--  Enjoy Flawless Color in Seconds
     The secret behind flawless nails is
    in the Color Flash's LED lamp and specially formulated gel nail
    polish. Quick and easy, the device uses LED lights to cure treated
    nails in seconds. By combining the LED technology with the special gel
    nail polish, you're left with a long-lasting, high-gloss nail color
    that rivals the best professional treatments.
--  Get The Full Package
     The Color Flash Instant Gel Nail Color by Katie
    Cazorla gives you everything you need to get bright, glossy nails at
    home -- just in time for the warm summer months ahead. Included in the
    Today's Top Value kit is the device, three gel colors, a buffer block,
    a nail file, gel remover, a metal cuticle pusher and 30 foil wraps.
--  Experience the Color Flash Difference
     Unlike other at-home nail gel
    systems, the Color Flash Instant Gel Nail Color System works in one
    single step. Forget second coats, pre-polish nail cleansers and
    endless time under an LED lamp -- with Katie's specially formulated
    kit you simply apply the color and cure under the lamp for 60 seconds.
    Additionally, Katie's system includes a special, fast-acting polish
    remover that's unlike anything else on the market. Gentle on your
    nails yet tough on polish, the included remover is a welcome change
    from traditional acetone.

"We are excited that Katie has chosen ShopNBC to launch her Color Flash
Instant Gel Nail Color device, which will change the way our viewers
achieve flawless nail looks at home," said Annette Repasch, Chief
Merchandising Officer at ShopNBC. "Katie always has her finger on the
pulse of latest nail trends and technology and has developed a
product our customers will go crazy over. This trendsetting system is
a fabulous addition to our beauty assortment, and it's arriving just
in time for our ladies to get their nails ready for summer and sandal
In addition to the Color Flash device, Katie will also offer viewers
the Nail Pod, a portable LED light that's perfect for curing gel
nails on the go. Travel-friendly and powered via a USB adapter, the
Nail Pod is proof that good things come in small packages.  
#HollywoodTrends(TM) with Katie Cazorla launches on ShopNBC on
Tuesday, April 30 at midnight ET with additional show times at
5:00am, 10:00am and 2:00pm ET. For more information, visit
About ValueVision Media/ShopNBC 
ShopNBC is a multichannel electronic retailer that enables customers
to shop via TV, phone, Internet and mobile devices and to interact
via the ShopNBC website as well as Facebook, Twitter and YouTube. The
ShopNBC television network reaches 84 million cable and satellite
homes and is also available nationwide on PCs, tablets and iPhone,
Android and other mobile devices via live streaming at
www.shopnbc.com. ShopNBC's merchandise categories include home,
consumer electronics, health & fitness, beauty, fashion &
accessories, jewelry and watches. 
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Embedded Video Available: 
Dawn Zaremba
ValueVision Media, Inc.
(952) 943-6043 
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