Video Experts Worldwide Flock to Madison, Wis. for Sonic Foundry’s Mediasite User Conference

  Video Experts Worldwide Flock to Madison, Wis. for Sonic Foundry’s Mediasite
  User Conference

   Attendees at seventh annual Unleash to share enterprise video and online
                             learning strategies

Business Wire

MADISON, Wis. -- April 24, 2013

Madison, Wis. will be the hub for video gurus from around the globe next week
as Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content
management and webcasting solutions, opens its three-day Mediasite User
Conference, Unleash 2013.

The seventh annual conference at the Monona Terrace Community and Convention
Center is the world’s best education and networking venue for Mediasite
Enterprise Video Platform enthusiasts from around the world. This year’s
conference has a record attendance with over 300 participating from 35 states,
Puerto Rico and 14 countries — Germany, Saudi Arabia, Tunisia, Canada,
Australia, New Zealand, Belgium, United Arab Emirates, Japan, Spain, Norway,
Netherlands, UK and Grenada. Forty percent of the attendees are new to the
conference this year, and nearly 20 percent will participate online via live
interactive Mediasite webcasts.

The conference features four concurrent tracks and more than 30 training
sessions, including the new Mediasite Developers’ Corner for API enthusiasts,
as well as over 20 customer-led sessions from organizations such as North
Carolina State University, Penn State Hershey Medical Center, Goethe
University – Frankfurt, Johns Hopkins Medicine, Lockheed Martin, Ontario
Hospital Association and Sandia National Labs. Plus there will be many other
interactive and collaborative discussions and networking opportunities.

Past attendee Adam Williams of University of Southern California -– Marshall
School of Business says Unleash opens his eyes to new e-learning
possibilities. “On our campus we have a lot of different schools using
Mediasite. And yet you realize, when you see this broad array of people using
Mediasite at universities and businesses around the world, how many different
applications there are for it. It’s good to be able to learn from other
people’s experiences,” said Williams, Instructional Operations Coordinator.

Plus, Sonic Foundry welcomes industry-recognized video and technology
consultant Scott Walker, CTS-D, LEED AP, president and CEO of Waveguide
Consulting, as its keynote speaker. “Unleash Your Organization in the Age of
Video,” kicks off the conference at 8:05 a.m. CT April 29 and is open to the
public. Register at

All Unleashers will have access to conference sessions streamed live and
on-demand via Mediasite, plus online networking opportunities including:

  *Live Unleash discussion rooms in the Mediasite User Group Community
  *The Unleash 2013 mobile app
  *Daily posts to World of Webcast, Sonic Foundry’s blog
  *Real time updates via Twitter and Instagram using #mediasite

“This will be the largest gathering of Mediasite users ever assembled. It’s
the best place to network with fellow video pioneers, share best practices and
get a hands-on look at the latest product innovations,” said Gary Weis, Chief
Executive Officer of Sonic Foundry. “We’re looking forward to three
information-packed conference days and know that regardless of where people
are participating from, whether it’s remotely via Mediasite webcasts or
in-person, they’ll leave feeling equipped to take their video strategies to
the next level.”

Trusted by more than 2,600 customers worldwide in education, business and
government, the Mediasite webcasting and video content management system
quickly and cost-effectively automates the capture, management, delivery and
search of live and on-demand streaming videos and rich media presentations.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise
webcasting solutions, providing video content management and distribution for
education, business and government. Powered by the patented Mediasite
webcasting platform and webcast services of Mediasite Events, the company
empowers people to advance how they share knowledge online, using video
webcasts to bridge time and distance, enhance learning outcomes and improve

Product and service names mentioned herein are the trademarks of Sonic
Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are
not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results may
differ materially from those expressed in or implied by such forward-looking
statements. Factors that could cause actual results to differ materially
include, but are not limited to, uncertainties pertaining to continued market
acceptance for Sonic Foundry's products, its ability to succeed in capturing
significant revenues from media services and/or systems, the effect of new
competitors in its market, integration of acquired business and other risk
factors identified from time to time in its filings with the Securities and
Exchange Commission.


Sonic Foundry, Inc.
Tammy Jackson, 608.770.9052
Nicole Wise, 608.237.8678
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