Snow Software Optimises the Cloud

                      Snow Software Optimises the Cloud

  PR Newswire

  LONDON, April 24, 2013

LONDON, April 24, 2013 /PRNewswire/ --

  *Snow License Manager 6.2 offers license optimisation for cloud based
    business applications

  *"Snow License Manager 6.2 becomes central hub of IT Asset Management,
    linking and sharing disparate data, systems and critical license
    intelligence to optimise IT budget utilisation and maintain compliance."
    Andy Hill, Trusted ITAM

Snow Software, the leading provider of software asset management tools, sets a
new standard for software asset management (SAM), by extending its solution to
enable license optimisation of cloud-based applications . Available now, Snow
License Manager Version 6.2 has been designed to address the growing
complexity of today's IT environments and provides users with a central hub
and toolkit for effective software license management and optimisation.

Increasing numbers of organisations are migrating software applications to the
cloud in order to achieve cost savings. Snow License Manager 6.2 enables them
to benefit from additional cost reduction opportunities, by optimising their
use of web applications and cloud based services in the same easy way as
traditional applications. Now, for the first time, IT departments who have
adopted cloud based business applications, including Office 365, Salesforce,
will have the ability to manage the licenses purchased and also ensure they
are not paying for additional licenses unnecessarily.

In addition to license management and optimisation for cloud-based
applications , Snow License Manager 6.2 offers the following features:

Enhanced support for virtual applications: includes Microsoft App-V, VMware
ThinApp and Citrix XenApp. This feature allows users to benefit from
virtualization without losing control of licenses.

Support for the latest Microsoft platforms : Windows Server 2012 and Microsoft
SQL Server 2012.

Commenting on the need for SAM solutions to offer cloud license optimisation,
Mark Flynn, Managing Director of Snow Software Limited said, "Cloud
applications are great because they are instantly available but the downside
is that they can easily be ordered and used without the knowledge of the IT
department and SAM owner. This makes it hard to optimise usage throughout an
organisation and control costs centrally, which is why offering cloud license
coverage is such an important new feature."

The growing importance of cloud-based applications for business is verified in
research published by Gartner, which emphasises the need for software asset
management (SAM) professionals to be optimising cloud software in use.
According to its forecasts, over 40% of IT infrastructure will be located in
the cloud by 2014.

Commenting on the functionality of Snow License Manager version 6.2,
independent ITAM expert Andy Hill of Trusted ITAM said, "Cloud license
optimisation is a vital addition to Snow's software portfolio and allows
businesses to get the best value from SaaS solutions. As a consultant working
in large organisations, I have seen multiple large projects spring up using
Office 365 where staff churn was extremely high. This results in a full time
role being required on each project - just to manage user accounts. With some
SaaS solutions, the ability to continually evaluate usage is vital as there is
no ability to 'true-down' licenses when oversubscribed."

Information for software reviewers

If you are interested in receiving a review copy of Snow License Manager v6.2
for evaluation purposes or having a walk through demonstration with one of
Snow Software's technical team, please contact Lesley Muir, Good Public
Relations by emailing or call 07796148400.

About Snow Software

Snow Software develops and provides award-winning products for Software Asset
Management, inventory and software distribution. Designed for today's
increasingly complex ICT world, Snow's solutions enable its customers to take
control of and maximise the value of hardware and software assets, thereby
helping to cut costs and reduce risks.

Every day, Snow's solutions analyse over 1.4 billion software records at
companies across all sectors of industry and the public sector. Since the
start in 1997 over 6.5 million licenses have been implemented and Snow
operates offices in eight countries with its partners worldwide.

Snow Software has achieved over 77% annual growth since 2009, which has helped
the company to secure venture capital investment from Virtruvian Partners in
2012. This financial backing is key to enabling Snow Software to achieve its
goal of becoming the world's largest SAM vendor by 2015.

As a 'pure play' SAM tool vendor, Snow's approach to designing SAM software
can be differentiated from other vendors in the ITAM sector by the following
product attributes:

  *Feature rich, 'out of the box' product to deliver rapid time to ROI
    (typically in less than 9 months) and lower implementation costs
  *Comprehensive cloud, virtualisation and data centre support e.g. Oracle,
    Linux, Unix
  *License optimisation functionality for cloud applications
  *Excellent scalability for large organisations, users include Reed
    Elsevier, Next, Kingfisher Group
  *Strong software catalogue in terms of software products covered

Learn more at

Media contact details

For further information, case studies or photography, please contact Lesley
Muir by emailing or call +44(0)7796148400 for more
Press spacebar to pause and continue. Press esc to stop.