Levi Strauss & Co. Names Roy Bagattini as President of Asia Pacific Commercial Operations

  Levi Strauss & Co. Names Roy Bagattini as President of Asia Pacific
  Commercial Operations

Business Wire

SAN FRANCISCO -- April 23, 2013

Levi Strauss & Co. (LS&Co.) today announced that Roy Bagattini will join the
company as executive vice president and president of commercial operations,
Asia Pacific, in June 2013, reporting to company president and chief executive
officer Chip Bergh. In this role, he will be accountable for the overall
strategy for the region as well as the development and growth of the company’s
iconic brands, Levi’s® and Dockers®, throughout Asia. In addition, as a member
of the LS&Co.’s senior executive team, he will help set the global corporate
strategy.

Mr. Bagattini brings more than 20 years of experience as a senior leader at
global consumer goods and beverage companies. He has led the business
turn-around of several companies as well as driven growth opportunities in
emerging markets. Most recently, Bagattini was senior vice president for Asia
and Africa at Carlsberg, one of the world’s leading brewing and beverage
companies. During his time at Carlsberg, he has been accountable for the
group’s Asian strategy and is credited with the significant growth of the
business in Asia since he took over the helm.

“Having led the commercial operations behind some of the largest beverage
companies, Roy has extensive experience in developing and implementing growth
strategies for brands in intensively competitive environments,” said Chip
Bergh, president and chief executive officer of LS&Co. “His combination of
operational expertise and understanding of emerging markets in Asia will make
him a strong addition to our leadership team at Levi Strauss & Co.”

In addition to his four years at Carlsberg, Bagattini worked for eighteen
years in a variety of CEO and general management roles in Russia, China,
India, Italy and the United States for SABMiller plc, one of the world’s
largest brewing companies.

“I am truly excited about joining Levi Strauss & Co., a unique company with a
rich heritage, iconic brands and inspiring values,” said Mr. Bagattini. “I
look forward to working with passionate and dedicated people and to playing a
key role in this significant phase of Levi’s growth and development,
particularly in Asia.”

Andrew Martin, who has served as interim leader for Asia Pacific region since
October, 2012, will resume his role as vice president of finance for Asia
Pacific Commercial Operations, once Bagattini joins in June.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies
and a global leader in jeanswear. The company designs and markets jeans,
casual wear and related accessories for men, women and children under the
Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its
products are sold in more than 110 countries worldwide through a combination
of chain retailers, department stores, online sites, and a global footprint of
more than 2,300 franchised and company-operated stores. Levi Strauss & Co.’s
reported fiscal 2012 net revenueswere$4.6 billion. For more information, go
to http://levistrauss.com.

Contact:

Investor Contact:
Levi Strauss & Co.
Chris Ogle, 800-438-0349
cogle@levi.com
or
Media Contact:
Levi Strauss & Co.
Kris Marubio, 415-501-6709
kmarubio@levi.com