Rentrak Expands Contract With Nexstar Broadcasting By Adding Two TV Stations
In The Memphis, Tennessee Market
- Now 10 TV Stations in Six Markets Under New Contract with Nextstar -
PORTLAND, Ore., April 24, 2013
PORTLAND,Ore., April 24, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the
leader in multi-screen media measurement serving the advertising, television
and movie industries, today announced an expansion of its partnership with
Nexstar Broadcasting Group. The new multi-year local TV ratings contract adds
two stations in Memphis, Tennessee, WPTY (ABC) and WLMT (CW).
Nexstar Broadcasting Group, which began working with Rentrak in 2010 with
three stations, now has a total of 10 stations in six different markets that
use Rentrak's advanced TV measurement service.
"Nexstar has been, and will always be, focused on new and enhanced marketing
solutions for our clients. Being able to provide our clients with viable and
robust next generation information including geo-targeting and consumer
segmentation with purchase behavior database overlays, is valuable in today's
television landscape. As such, we look to expanding our relationship with the
services that Rentrak provides in our Memphis operations," said Tim Busch,
Executive Vice President and Chief Operating Officer of Nexstar Broadcasting
Group. "The benefit of their systems and information is of great value to our
advertisers in achieving unparalleled marketing solutions."
"Nexstar has benefited from using our revolutionary ratings service for over
three years," said Cathy Hetzel, Corporate President and President of Advanced
Media and Information at Rentrak. "We are very excited to expand our
relationship and assist them with their continued success in one of their
newest acquisition markets; Memphis, Tennessee."
Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 25
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
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