Jamba Juice Celebrates 20th Anniversary of First Southern California Location

  Jamba Juice Celebrates 20th Anniversary of First Southern California

                      *MEDIA ALERT & CALENDAR ADVISORY*

    Celebration and In-Store Promotions at Jamba Juice® Irvine Honors the
Company’s First Franchisee, Robert McCormick, on the 20^th Anniversary of His
    Opening the First Jamba® Franchise Store and First Southern California

Business Wire

-- April 24, 2013

Jamba Juice Company (NASDAQ: JMBA):

When:   Anniversary Celebration
         Wednesday, April 24, 2013
         10:00a.m. to 11:30a.m. PT
Who:     Robert McCormick, First Jamba Juice Franchisee
         Chris Beeson, SVP Franchise Operations, Jamba Juice
         California Jamba Juice Franchise Partners
         Steven S. Choi, Mayor of Irvine
         Irvine, CA Chamber of Commerce Representative
         Irvine, CA Dignitaries
Where:   Jamba Juice
         17595 Harvard Ave
         Irvine, CA
         Jamba Juice is celebrating Robert McCormick’s 20^th anniversary as a
What:    franchisee. McCormick was the first ever Jamba Juice Franchisee and
         he opened the first location in Southern California.
         Jamba Irvine Facts:

         Opened April 13th, 1993 by Robert and Charlotte McCormick

         Served over 2.8 M smoothies to the Irvine community

         Donated over $1.3 M to local schools and sport groups

         Employed over 1070 team members
         Promotions will be running on April 24, 2013, from 10:15am – 11:30am,
         at Jamba Irvine:

           *20^th Anniversary mugs for the first 150 customers
           *Each customer will receive a free scratcher card (every one is a
             winner) for a chance of winning a year of free 16oz smoothies and
             various other offers, each redeemable at Jamba Juice Irvine

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches
and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of January 1, 2013, there were 809 store locations globally. Jamba is a proud
sponsor of “Team Up for a Healthy America” in the fight against childhood
obesity and encourages fans to join the Team Up community of celebrities,
athletes and other leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific
offerings and promotions, and find a location near them by visiting the Jamba
Juice website at www.JambaJuice.com, becoming a Jamba insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at
1-866-4R-FRUIT (473-7848).


For Jamba Juice Company
Mike Fuccillo, 510-596-0100 X7
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