Walmart and Warner Bros. Give Superman Fans Exclusive Opportunity to See "Man of Steel" First

Walmart and Warner Bros. Give Superman Fans Exclusive Opportunity to See "Man
                               of Steel" First

Tickets to the June 13 nationwide advance screening on sale at Walmart on May

PR Newswire

BENTONVILLE, Ark., and BURBANK, Calif., April 24, 2013

BENTONVILLE, Ark., and BURBANK, Calif., April 24, 2013 /PRNewswire/
--Superman fans, mark your calendars! Walmart announced today that it has
partnered with Warner Bros. to give its customers exclusive access to see
Warner Bros. Pictures and Legendary Pictures' "Man of Steel" in theaters
nationwide before the film's official release. This program marks the first
time in entertainment history that a studio has partnered with a retailer to
provide such an opportunity for fans.


Tickets for the exclusive screening of "Man of Steel," will go on sale in more
than 3,700 Walmart stores starting at 8 a.m. on May 18. Customers will be able
to purchase up to four tickets per visit, and have the option to choose
between 2D or 3D showings, where applicable. The advance screening will take
place in selected local theaters nationwide at 7 p.m. on June 13.

"We couldn't be more excited to give our customers and associates early access
to one of the summer's most anticipated movies," said Laura Phillips, senior
vice president of entertainment at Walmart U.S. "Walmart's premiere of 'Man of
Steel' once again proves we have the ambition and studio partnerships to
develop unique retail programs that give our customers access to the movies
they love."

Dan Fellman, Warner Bros. Pictures president of domestic distribution, stated,
"We are extremely pleased to partner with Walmart on this unprecedented
initiative, which will allow devoted fans to be among the first to see 'Man of
Steel.' We know the movie delivers and believe this unique partnership will
kick off strong word of mouth that, thanks to the reach and immediacy of
social media, will propel moviegoers to theaters nationwide."

The director of "Man of Steel," Zack Snyder, added, "We have appreciated the
unwavering support of the fans, and can't wait to share the movie with them. I
am thrilled that Walmart is giving us this terrific opportunity to open the
doors early."

Mobile App, Merchandise and More

In addition to being the first among their friends to see "Man of Steel,"
Walmart customers can also take advantage of the following offers:

  oPriority Purchase of Blu-ray Combo Pack or HD Digital Download: Each
    ticket bought at Walmart will feature a code on the back that allows
    customers to pre-order their own Blu-ray Combo Pack or HD Digital Download
    of "Man of Steel," which will contain exclusive film content.
  oOfficial "Man of Steel Experience" Mobile App: Fans can bring Superman to
    life with the official "Man of Steel Experience" augmented reality app.
    The app allows customers to take photos with the superhero, as well as
    unlock special photo frames by pointing their phone at "Man of Steel"
    signage in their local Walmart. To download the app please visit: Apple
    App Store or Google Play.
  oExclusive Original Digital Comic Book: Customers will receive a free
    original Digital Comic Book written by "Man of Steel" screenwriter David
    Goyer with every ticket.
  o"Man of Steel" Merchandise: Beginning April 28, a variety of "Man of
    Steel" merchandise such as t-shirts, electronics, posters and more from
    top brands will be available at Walmart stores and at

Walmart invites customers to join the conversation and show their excitement
for the first screening of "Man of Steel" on Facebook and on Twitter with the
hashtag #SeeSteelFirst. For more information and to view the selected theaters
please visit:


From Warner Bros. Pictures and Legendary Pictures comes "Man of Steel,"
starring Henry Cavill in the role of Clark Kent/Superman, under the direction
of Zack Snyder. A young boy learns that he has extraordinary powers and is
not of this Earth. As a young man, he journeys to discover where he came from
and what he was sent here to do. But the hero in him must emerge if he is to
save the world from annihilation and become the symbol of hope for all

"Man of Steel" also stars Amy Adams, Michael Shannon, Kevin Costner, Diane
Lane, Laurence Fishburne, Antje Traue, Ayelet Zurer, Christopher Meloni and
Russell Crowe. The film is produced by Charles Roven, Christopher Nolan, Emma
Thomas and Deborah Snyder. The screenplay was written by David S. Goyer from
a story by Goyer & Nolan, based upon Superman characters created by Jerry
Siegel & Joe Shuster and published by DC Entertainment. Thomas Tull, Lloyd
Phillips and Jon Peters serve as executive producers. Warner Bros. Pictures
presents, in association with Legendary Pictures, a Syncopy Production, a Zack
Snyder Film, "Man of Steel." Opening nationwide on June 14, 2013, the film
will be released in 3D and 2D in select theaters and IMAX^®, and will be
distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment
Company. "Man of Steel" has been rated PG-13 for intense sequences of sci-fi
violence, action and destruction, and for some language.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and through
their mobile devices. Each week, more than 200 million customers and members
visit our 10,500 stores under 69 banners in 27 countries and e-commerce
websites in 10 countries. With fiscal year 2012 sales of approximately $444
billion, Walmart employs more than 2.2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be found by
visiting, on Facebook at on Twitter at Online merchandise sales are available at

About Warner Bros. Entertainment

Warner Bros. Entertainment is a global leader in all forms of entertainment
and their related businesses across all current and emerging media and
platforms. A Time Warner Company, the fully integrated, broad-based studio is
home to one of the most successful collections of brands in the world and
stands at the forefront of every aspect of the entertainment industry from
feature film,television and home entertainment production and worldwide
distribution to DVD, digital distribution, animation, comic books, video
games, product and brand licensing,international cinemas and broadcasting.


Walmart Media Relations
Sarah Spencer
Phone: 1-800-331-0085

Warner Bros.
Barry Ziehl
Phone: 1-818-954-6804

SOURCE Warner Bros.

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