Lands' End Business Outfitters Launches Uniform Design Studio™ To Help Organizations Select Uniforms With Confidence

    Lands' End Business Outfitters Launches Uniform Design Studio™ To Help
                Organizations Select Uniforms With Confidence

"The most recommended brand of logo'd products*" now offers an innovative
customer service tool that allows organizations to virtually create uniform

PR Newswire

DODGEVILLE, Wis., April 24, 2013

DODGEVILLE, Wis., April 24, 2013 /PRNewswire/ --Whether a company of 5 or
5,000, selecting the right business apparel and corporate clothing is an
important process. Lands' End Business Outfitters, the business outfitting
division of Lands' End, announced it is taking the guesswork out of developing
a uniform program with its new Uniform Design Studio tool, available at

The Lands' End Business Outfitters Uniform Design Studio is unlike any other
uniform outfitting tool in the marketplace. Users can select from the most
popular styles to create complete looks for casual, business casual and
business formal uniforms by gender-flattering fit and even color. Users can
also upload their organization's logo to determine placement, then create a
profile to save each look and share it with colleagues, making the internal
approval process more efficient.

"We work with a host of organizations that vary in size from a single person
to companies of thousands. We know just how important it is to find the right
business apparel that reflects each organization's unique brand," said John
Maher, senior vice president, Lands' End Business Outfitters. "So in addition
to offering high-quality apparel and outstanding customer service, we've taken
our uniform program one step further with the Uniform Design Studio. It's a
fun and easy tool that will help our customers get inspired and build a
uniform program or new office look with confidence."

Inspiration Becomes Reality
With a myriad of options for tops and bottoms by gender and color, the Uniform
Design Studio allows users to sort the collection with ease. The Studio
features an option that can even suggest pairings. Once a look is created, it
is automatically saved to the user's profile, then can be shared via email
with colleagues and Business Outfitters customer service representatives to
make approvals and ordering a snap. The looks can also be saved as images that
can be added to a presentation.

Once the uniform is selected, Lands' End Business Outfitters will distribute
and manage all products from start to finish, without any inventory minimums
for the company that's ordering. Most colors and styles are designed to match
year after year, so organizations can reorder with confidence. Every purchase
is Guaranteed. Period.^® If a customer isn't satisfied with an item, they can
return it or exchange it, even after it has been embroidered or logo'd.

About Lands' End Business Outfitters
Lands' End Business Outfitters designs unique uniform programs that offer
employees individual choices and helps build the brands of companies of all
sizes, including hundreds of Fortune 1000 companies. All Lands' End
merchandise is Guaranteed. Period.^® Lands' End is a proud member of Sears
Holdings Corporation (NASDAQ: SHLD). For more information visit or call 1-800-338-2000.

About Lands' End^®
Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.^® Lands' End delivers timeless style
for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).

*Independent logo'd product study fielded by Equation Research, June 18-22,


SOURCE Lands' End

Contact: Molly Hawkins, Lands' End, +1-608-935-6089,
Press spacebar to pause and continue. Press esc to stop.