Flybits Ranked #1 Context-Aware Tool by Forrester Research

          Flybits Ranked #1 Context-Aware Tool by Forrester Research

PR Newswire

TORONTO, April 24, 2013

TORONTO, April 24, 2013 /PRNewswire/ - Forrester Research Inc. has highlighted
Flybits, a Toronto-based startup company, as the number one context-aware tool
for its emerging cloud and context-aware middleware solution.

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Anthony Mullen's report, "Emerging Touchpoints Require a Marketing Mind
Shift," encourages marketing professionals to increase corporate investments
in innovative practices and procedures in areas such as customer experience,
analytics, IT and product design — all of which the Flybits framework

To address the problem of information overload on mobile devices, Flybits
unifies the mobile user experience across multiple channels, creating a
cohesive mobile presence for a company's communication needs. Rather than
introducing heterogeneous mobile channels to users, all relevant information
can be structured within Flybits Zones — semantic-driven, rule-oriented

The Flybits Activity Recognition Engine (FARE), processes and disseminates
information to users in real-time by creating these zones and then processes
the contextual parameters surrounding each individual, automatically crafting
a customized experience. The platform allows businesses to have real-time and
direct engagement with their mobile customers through an intuitive and
easy-to-use web portal, which does not impose significant infrastructure or
integration costs. As part of the portal, the Flybits Analytics engine
generates reconfigurable and customized analytics for companies using a
proprietary mobile sensing technology

"With the help of our partners, we are creating Zones for every location on
earth using our mapping engine, building a spectrum of relevance for mobile
users. Every participating company can have a significant mobile presence and
deliver relevant content to a broad spectrum of users with varying interests
and requirements," says Dr. Hossein Rahnama, Flybits' founder and CEO.
"Flybits leverages the sensing capabilities of mobile devices, serving
customized and timely information to each user in manageable volumes through
an intuitive mobile interface."

"Forrester's recognition of the Flybits platform positions the company as a
leader in the development of innovative, emerging context-aware technology
that will drive the ubiquitous use of mobile devices," says Dr. Raphael
Hofstein, president & CEO of MaRS Innovation.

The endorsement follows the 2012 MIT Technology Review's identifying Rahnama
as one of the world's top innovators under the age of 35 (TR35) based on his
work on the Flybits platform. In December 2012, The Smithsonian also referred
to Rahnama as one of the Top 6 Innovators to watch in 2013 because of his work
on Flybits.

Flybits has also demonstrated its prolific technology at several high-profile
industry events, including digitalNow 2013 on April 4 at Disney World Resort
in Florida. Rahnama demonstrated the technology and spoke about how it is
defining a new spectrum of communication and interaction for the public and
enterprises. Rahnama's digitalNow presentation is available to watch on
demand. Website registration is required to access event footage; registration
is free.

About Flybits
Flybits, founded by Dr. Hossein Rahnama and a team of Ryerson University
computer science students, graduates and professionals, is commercializing a
cloud-based platform for creating applications that deliver the ultimate
mobile user experience. The company's core middleware platform, Flybits
Activity Recognition Engine (FARE) enables enterprises to benefit globally
from Ubiquitous Relevance™: customers, employees and suppliers all receive
timely and tailored information when needed. Flybits creates opportunities,
connecting people and places to possibilities™.

Flybits is aspin-off company ofRyerson Universitywith the participation
ofMaRS Innovation. The company is headquartered in Toronto, Ontario, with an
office in the United Kingdom. For further information,

SOURCE Flybits Inc.


Media Contact
Rachel Miadovnik
Communications, Flybits
Cell: 647-907-9962
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