Sony Computer Entertainment America Hires MOFILM as Lead Crowdsourced Advertising Agency

    Sony Computer Entertainment America Hires MOFILM as Lead Crowdsourced
                              Advertising Agency

PR Newswire

FOSTER CITY, Calif., April 24, 2013

FOSTER CITY, Calif., April 24, 2013 /PRNewswire/ -- Sony Computer
Entertainment America LLC (SCEA) today announced that it has awarded MOFILM as
its agency of record for crowdsourced advertising.


"We have been incredibly impressed with the creativity and quality of work
that the MOFILM community has produced while working with us over the past
year," said Guy Longworth, SVP, PlayStation Brand Marketing at SCEA. "As
PlayStation moves into its next phase of growth, we look forward to continuing
our work with MOFILM as our agency of record for crowdsourced advertising."

SCEA worked with MOFILM to engage its community of 50,000 filmmakers for two
widely popular campaigns over the past year. To support the launch of
LittleBigPlanet™ Karting in the United States, independent filmmakers
submitted potential national TV advertisements for the game. PlayStation fans
helped select the winning video, which received more than 325,000 views on
YouTube, and aired on hit shows such as South Park, The Simpsons and Tosh.O.

In working with SCEA in Latin America, MOFILM challenged its community of
filmmakers around the world to develop inspiring videos that captured SCEA's
"Live in a State of Play" campaign for PlayStation. The proposal received
overwhelming interest, with more than 100 video submissions and more than one
million views of the winning film in the first seven days.

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI)
manufactures, distributes, develop and markets the PlayStation®2 (PS2®)
computer entertainment system, the PSP® (PlayStation®Portable)
handheldentertainment system, the PlayStation®3 (PS3®) computer entertainment
system and the PlayStation®Vita (PS Vita) portable entertainment system. SCEI
has revolutionized home entertainment since they launched PlayStation in 1994.
PS2® further enhances the PlayStation legacy as the core of home networked
entertainment. PSP® is a handheld entertainment system that allows users to
enjoy 3D games with high-quality full-motion video and high-fidelity stereo
audio. PS3® is an advanced computer system, incorporating the powerful Cell
Broadband Engine and RSX processors. PS Vita is an ultimate portable
entertainment system that offers a revolutionary combination of rich gaming
and social connectivity within a real world context. SCEI also delivers the
PlayStation® experience to open operating systems through PlayStation®Mobile,
a cross device platform. Headquartered in Tokyo, Japan, SCEI, along with its
affiliated companies, Sony Computer Entertainment America LLC., and Sony
Computer Entertainment Europe Ltd., and its division companies, Sony Computer
Entertainment Japan and Sony Computer Entertainment Asia develops, publishes,
markets and distributes hardware and software, and manages the third party
licensing programs for these platforms in the respective markets worldwide.

PlayStation and PS3 are registered trademarks or trademarks of Sony Computer
Entertainment Inc. All other trademarks are property of their respective


Contact: Dan Race, +1-650-655-3686,
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