Sony Pictures Entertainment, Overbrook Entertainment & XPRIZE Join Forces To
Launch Robotics Competition
After Earth in theaters May 31, 2013 ignites the XPRIZE After Earth Challenge
XPRIZE After Earth Challenge Engages Students in Science, Technology,
Engineering, Arts and Mathematics
CULVER CITY, Calif., April 24, 2013
CULVER CITY, Calif., April 24, 2013 /PRNewswire/ --Sony Pictures
Entertainment, Overbrook Entertainment, and XPRIZE will launch an
unprecedented robotics competition celebrating the highly anticipated release
ofAfter Earth, in theaters May 31. Through an immersive two-stage
competition, the XPRIZEAfter EarthChallenge propels individuals to engage in
meaningful discussions regarding space exploration and environmental
sustainability, while applying fundamental principles of science, technology,
engineering, arts and mathematics in navigating the fictitious universe
ofAfter Earth. The competition launches April 24, 2013
The XPRIZEAfter EarthChallenge puts participants in the shoes of a Ranger
cadet, exploring the relationship between survival and sustainability while
completing a mission to send an unmanned rover to explore Nova Prime, the
human race's new home inAfter Earth. Eligible teams (2-5 students between the
ages of 13 and 17 with 1 adult captain) of the XPRIZEAfter EarthChallenge
can register for a chance to win by
visitingwww.XPRIZEAfterEarth.combeginning on Wednesday, April 24, 2013 at
12:01am PT, through 11:59 PM, Friday, June 7, 2013.
In Phase 1 of the challenge, teams will create a 2-3 minute video essay that
answers targeted questions and describes their thinking on the importance of
space exploration, and the relationship between sustainability and survival.
Video entries will be judged, and ten teams will be selected to move forward
to Phase 2 of the contest.
In Phase 2, the top ten teams from the previous phase will receive a LEGO®
MINDSTORMS® kit to use for their mission and a Sony Handycam® HDR-PJ230
camcorder to document their experience. They will design and build a Nova
Prime landscape (playfield), upon which their LEGO MINDSTORMS robot will
complete a series of mission tasks in one or more of four thematic areas: (1)
Natural Resources, (2) Renewable Energy, (3) Agriculture, and (4)
Shelter/Protection. Teams will showcase their Robot, Landscape, and Mission
Tasks in a live performance in their community, which will be uploaded to the
website for the judges.
The winning team will be highlighted in a Special Feature about the XPRIZE
After Earth Challenge on the U.S. Blu-ray disc* of After Earth, and all
members of that winning team will receive a signed Blu-ray and other cool
The Grand Prize winner will be announced August 9, 2013.
*Complete rules and regulations can be found at XPRIZEAfterEarth.com.
"XPRIZE is proud and excited to join the creative teams of Overbrook
Entertainment and Sony Pictures Entertainment for the XPRIZE After Earth
Challenge," said Dr. Peter H. Diamandis, chairman and CEO of XPRIZE. "After
Earthis not only a spectacular science fiction adventure but it also
underscores the importance of protecting our planet, something we value deeply
at XPRIZE. We are pleased to partner with the visionary team at Overbrook to
present a complimentarily themed educational competition focusing on the
sustainability of the Earth."
Caleeb Pinkett, a producer of the film, added, "The XPRIZEAfter
Earthchallenge is an innovative way to get students excited about the film,
the franchise, and the ideas that inspired them both, while using a
combination of real-world science and science-fiction to fuel young people's
passion for preserving this planet."
About "After Earth":
InAfter Earth, a crash landing leaves teenager Kitai Raige (Jaden Smith) and
his legendary father Cypher (Will Smith) stranded on Earth, 1,000 years after
cataclysmic events forced humanity's escape. With Cypher critically injured,
Kitai must embark on a perilous journey to signal for help, facing uncharted
terrain, evolved animal species that now rule the planet, and an unstoppable
alien creature that escaped during the crash. Father and son must learn to
work together and trust one another if they want any chance of returning home.
Columbia Pictures presents an Overbrook Entertainment/Blinding Edge Pictures
production directed by M. Night Shyamalan from a screenplay by Gary Whitta and
M. Night Shyamalan and a story by Will Smith, and produced by Caleeb Pinkett,
Jada Pinkett Smith & Will Smith, James Lassiter, and M. Night Shyamalan.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of
America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations
encompass motion picture production, acquisition and distribution; television
production, acquisition and distribution; television networks; digital content
creation and distribution; operation of studio facilities; and development of
new entertainment products, services and technologies. For additional
information, go to http://www.sonypictures.com/.
About Overbrook Entertainment:
Overbrook Entertainment, founded by partners James Lassiter and Will Smith, is
committed to offering the highest quality entertainment focused in film and
television and has produced a diverse slate of both critically acclaimed and
blockbuster feature films, which have generated more than $2.5 billion dollars
in worldwide box office receipts and even more in home video sales. Some of
Overbrook's most successful films include ALI, HITCH, PURSUIT OF HAPPYNESS, I
AM LEGEND, HANCOCK, SECRET LIVES OF BEES, and most recently THE KARATE KID.
Overbrook's next feature project is AFTER EARTH, which is set for aMay
Founded in 1995, XPRIZE, a 501(c)(3) nonprofit, is the leading organization
solving the world's Grand Challenges by creating and managing large-scale,
high-profile, incentivized prize competitions that stimulate investment in
research and development worth far more than the prize itself. The
organization motivates and inspires brilliant innovators from all disciplines
to leverage their intellectual and financial capital for the benefit of
humanity. XPRIZE conducts competitions in five Prize Groups: Education;
Exploration; Energy & Environment; Global Development; and Life Sciences.
Active prizes include the$30 million Google Lunar XPRIZE, the $10 million
Archon Genomics XPRIZE presented by Express Scripts, the $10 million Qualcomm
Tricorder XPRIZE, and the $2.25 million Nokia Sensing XCHALLENGE. For more
information, go to www.xprize.org, "like" us atwww.facebook.com/xprizeand
follow us on twitter @xprize.
SOURCE Sony Pictures
Contact: Steve Elzer, Senior Vice President, Media Relations, +1-310-244-7142,
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