Lithium Delivers Only Social Platform that Connects Social Customer Experience across both Brand Websites and Public Social

  Lithium Delivers Only Social Platform that Connects Social Customer
  Experience across both Brand Websites and Public Social Networks

  Major Enhancements to Lithium Social Customer Experience Platform™ Allows
  World’s Top Brands to Increase Sales, Reduce Service Costs and Accelerate

Lithium Network Conference 2013

Business Wire

SAN FRANCISCO -- April 24, 2013

Lithium Technologies today announced a series of major enhancements to the
Lithium Social Customer Experience Platform™, which empowers brands to deeply
engage customers across social channels at scale. Lithium has more than
doubled its R&D investments thanks to sharp sales growth, allowing it to
deploy an array of new capabilities. These new innovations extend Lithium’s
ability to power the world’s most vibrant communities on brand websites while
managing high-volume engagement on public social networks.

Lithium today also announced the launch of Lithium Social Intelligence™ (see
separate release), its next-generation analytics software that provides new
deep insights into social customer engagement. Lithium Social Intelligence
enables brands for the first time to accurately measure and improve the
performance of social customer programs across online communities and public
social networks.

“Our significantly increased R&D investments have enabled Lithium to once
again up the ante in social,” said Lithium President and Chief Executive
Officer Rob Tarkoff.

“Brands recognize the importance and value of connecting with their customers
across a variety of social and digital locations to provide a fantastic
experience that differentiates them,” Tarkoff said. “Yet, for many brands
implementing a comprehensive social strategy that delivers real, measurable
business results remains a real challenge. Lithium offers the only unified
platform for engaging customers at scale across all major touch points,
driving higher revenue and lower service costs for brands that are serious
about their social initiatives.”

The Lithium Social Customer Experience Platform now comprises:

  *Lithium Communities™ – an engine for turning brand websites into social
    destinations where passionate customers create trusted content
  *Lithium Social Web™ – a console for responding in real-time on social
    channels, engaging directly with customers, and connecting them to the
    trusted content that meets their needs
  *Lithium Mobile™ – an optimized experience for customers to consume and
    participate in community conversations anytime, anywhere
  *Lithium Social Intelligence™ – rich analytics that help brands measure and
    improve social ROI
  *Lithium Developer Network™ – an extensive set of APIs and supporting tools
    that let brands customize, extend, and integrate the Lithium Platform

“The response to our acquisition of Social Dynamx and launch last fall of
Lithium Social Web has been overwhelming. We are already handling millions of
customer interactions each month on Twitter and Facebook for HP, BSkyB, Time
Warner Cable, Comcast, Sephora and other leading brands,” said Tarkoff, the
Lithium CEO. “Now fully integrated with Lithium Communities, Lithium Social
Web has become an integral part of driving community vibrancy and ROI.”

New Additions, Improved Offerings

The latest product enhancements announced today span all key areas of
Lithium’s portfolio, cementing the company’s market-leading capabilities for
powering world-class social customer experiences. Highlights include:

  *A new modernized user experience that makes it easier to produce highly
    visual community experiences on websites and mobile devices in less time.
  *Extended support for badges and notifications provide community users with
    real-time feedback that increases participation and content generation.
  *Google+ has been added to the growing list of social channels supported by
    Lithium Social Web out of the box.
  *Lithium Social Intelligence, a new Lithium product offering, uses a unique
    combination of social science, real-time performance metrics and web
    analytics to measure and improve customer engagement.
  *The Lithium Developer Network now has a new documentation center, making
    it even easier for customers and partners to customize, extend, and
    integrate the Lithium Social Customer Experience Platform.

Customer Quotes

At BSkyB, Sharon Reeves, Director of Assisted Service, e-Experience, said:
“Lithium helps BSkyB deliver excellent service whenever and wherever our
customers need us. We use Lithium Communities to crowd-source answers to
thousands of questions, and then we direct customers to the highest value
content as we handle more than 35,000 enquiries each month on Twitter and
Facebook through Lithium Social Web. In total, more than 40,000 customer
enquiries are handled on social channels with Lithium.”

Wolfgang Sturm, Head of Social Media at A1 Telekom Austria, said: “Our results
with Lithium have been incredible with our community helping us significantly
increase customer satisfaction and reduce support calls and emails. In 2012 –
year one of our Lithium community – an amazing 25% of our A1 Support Community
visitors perceive the community as their primary service channel, saving A1
168,000 service interactions. Even more remarkably, 26% of community users
found their solution within minutes of visiting the community. Those are
results that are having a real impact on our business.”

Barclaycard Managing Director Paul Wilmore said: “We teamed with Lithium to
deliver Barclaycard Ring, the first credit card designed and managed by a
customer community. Together we’ve been able to innovate in the financial
services industry and open up the dialogue with our customers. Our community
members are 70% less likely to close their account compared with other
customers. Lithium enables us to build these long-lasting relationships in a
new way.”

Lithium is showcasing its latest advances and capabilities for innovative
social customer experiences that deliver real, measurable business results at
LiNC 2013, taking place April 23-25 at the Westin St. Francis Hotel in San

About Lithium Technologies

Lithium helps companies unlock the passion of their customers. Lithium
software powers amazing Social Customer Experiences for more than 400 iconic
brands includingAT&T,BT,Best Buy,Indosat,Sephora,SkypeandTelstra.
Lithium helps companies grow brand advocacy, drive sales, reduce costs and
accelerate innovation to create social communities that redefine the customer
experience. For more information,, or connect with us
onTwitter,Facebookand our own community–the Lithosphere. Lithium is
privately held with corporate headquarters in Emeryville, Calif. and offices
in Europe, Asia and Australia.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All
trademarks and product names are the property of their respective owners.


Lithium Technologies
Corporate Headquarters & Global
Michael Paige, +1 510-318-7014
Central & Southern Europe, Middle East & Africa
Sandra Teuber, +41 (79) 2237356
UK & Northern Europe
Prelini Chiechi, +44 (7826) 912788
Asia-Pacific, Australia & New Zealand
Imogen Riley, +61 413 274 210
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