Sony Introduces Smaller, Lighter, Weatherproof Digital Recording Binoculars For Premium HD Video Capture

 Sony Introduces Smaller, Lighter, Weatherproof Digital Recording Binoculars
                         For Premium HD Video Capture

Great for Outdoor and Indoor Adventures, New Models Offer High-Performance
Features Including Wide Zoom/Magnification Range from 0.8x to 25x, Auto-Focus,
Image Stabilization, and 2D or 3D Capture/Playback Even in Low Light

PR Newswire

SAN DIEGO, April 24, 2013

SAN DIEGO, April 24, 2013 /PRNewswire/ -- From rare wildlife activity to
monumental sports plays and scenic travel views, observing and capturing these
"wow" moments can easily be achieved with Sony's new digital binoculars.

The DEV-50V model is the second generation of binoculars from Sony, delivering
an improved and unparalleled experience. In addition to sensational observing
capabilities with autofocus, image stabilization and flexible zoom capability,
the DEV-50V can record full AVCHD™ 2.0 video ^ with stereo sound or snap 20.4
megapixel still photos at the touch of a button, even after sundown with
enhanced low-light capability.

"With the DEV-50V, you can observe wildlife in a way no other binoculars can
achieve," said Hidenori Toyoda, director of the camcorder business at Sony
Electronics. "Couple that with its ability to capture impressive photos and
video, and you have an innovative device that outperforms the competition on
all levels."

Now 30% lighter than their predecessors, the splash- and dust-resistant
binoculars are a faithful travel partner for consumers to watch wildlife,
sports action and more in steady, sharply-focused close-up views. Users can
select the variable zoom to sweep their surroundings at low magnification
before zooming in seamlessly to pinpoint a subject, such as deer in a field.
Digital zoom on the DEV-50V model allows a total magnification range from 0.8x
up to 25x, rivalling traditional high-powered binoculars.

Stunning new independent XGA OLED Tru-Finder™ electronic viewfinders deliver
improved resolution and contrast for left and right eyes, resulting in a
highly immersive viewing experience. In low light situations, paired with an
"Exmor R^®" CMOS sensor, the electronic viewfinder brightness on the DEV-50V
model is boosted by the newly developed Hyper Gain function. Hyper Gain
electronically increases brightness in the viewfinders so subjects can be
quickly located and framed in dim conditions.

Unlike conventional binoculars, electronic autofocus keeps moving subjects
sharply in focus at all times, eliminating the need to focus manually as your
scene changes. Electronic autofocus allows the new binoculars to focus quickly
and cleanly on subjects far away in high magnification and on subjects less
than half an inch away when recording in 2D (minimum of 32 inches when
recording in 3D). And with Optical SteadyShot™ stabilization (Active Mode) on
board, images remain balanced and blur-free, even for viewing at high
magnifications when image stabilization matters the most.

Separate images for left and right eyes are captured by a matched pair of
precision G Lens optics by Sony with "Exmor R^®" CMOS sensors and powerful
BIONZ^® processors, offering a true stereoscopic view of the world as well as
a 3D mode that records scenes in thrilling 3D video for playback on virtually
any 3D-compatible TV. The binoculars can be connected via HDMI^® to a Sony
BRAVIA^® HDTV or any HD television with HDMI input for viewing images (cable
sold separately). There's also a USB connection for transferring video clips
to a PC for storing, editing and sharing.

Additionally, the DEV-50V model includes a built-in GPS receiver that
automatically geo-tags video clips and photos. Tagged images can be viewed
after shooting in online maps (requires compatible software).

The new binoculars come with a high-capacity rechargeable battery pack
(NP-FV70) that allows up to approximately three hours of 2D recording on a
single charge. It also includes a battery charger/adaptor, A/V connecting
cable and USB cable for PC connection, as well as a lens cover, finder cap,
carrying case, neck strap and large eye cups.

The new DEV-50V digital recordable binoculars from Sony will be available in
June for about $2000 at, Sony retail stores and other
authorized retailers nationwide. For images and information, please visit And for a video first look, visit

Environmental Information
Sony recognizes the importance of preserving the natural environment that
sustains all life on Earth for future generations. Sony strives to achieve a
zero environmental footprint throughout the lifecycle of its products and
business activities ("Road to Zero").

This model contains 99% recycled post-consumer material "SoRPlas" in the
housing and internal components, helping contribute to Sony's mid-term 2015
Environmental Plan of achieving 5% reduction of virgin plastics (vs. 2008
levels). Sony will continue to expand the use of SoRPlas into more products.

Additionally, Sony's digital recording binoculars contribute to the
conservation of biodiversity by raising awareness for the natural habitat of
birds and animal species.

SOURCE Sony Electronics Inc.

Contact: Rachelle Arcebido of Sony Electronics Inc., +1-858-942-4155,
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